COUNTRIES ARE EXECUTING ADVERTISING CAMPAIGNS NOW
Back in the day I used to think that advertising was meant for only those who had something to sell or something to show but that seemingly isn’t the case anymore.
Back in the day, if you wanted to advertise, one of the first things you must have thought about is where; where you want to advertise – a geographical location. However, the reverse seems to be the case right now, geographical locations are targeting us – your country wants to sell to you and the rest of the world.
During the recently played English Premiere League (EPL) game which saw Arsenal defeat Tottenham by 4 goals to 2, I saw an ad in bold caps and it read “VISIT RWANDA”. Apparently, Rwanda is partnering with Arsenal to increase her visibility.
Kenya very recently released its first ever CNN video to showcase the richness and vastness of the land and cultural diversity.
Mauritius and Tanzania have taken to advertising to show the world what a great tourist destination they are.
Apparently, the presidents in Africa can now be seen as the brand/marketing director of their respective nations as every African country seems to have something to sell or show.
The GMD/CEO Insight Redefini Group, Dr. Ken Onyeali Ikpe would say “an entity that does not advertise is like a man winking at a girl in dark’’ – truth is she won’t notice you. Little wonder why African nations have chosen to put themselves out there.