THE MINDSET THAT’S CHANGING COMMUNICATIONS.
Now I am aware that this buzzword has been the talk of many blogs and motivational speakers. They tell you how you need to control everything that comes into your universe and how that those things which actually do come were meant to be in your universe. They call it the power of attraction –you attract to you what you desire or fear the most. If you give it thought long enough then you’re certainly going to get it. Some others say that when you begin to notice a difference in the trends of your life’s happenstances then chances are that you may, at some point, have strolled out of your universe. Don’t ask me where you strolled to because they didn’t give me that information.
Although I do not have adequate contrary information to decisively critique what some people have said about You-ni-verse, I have decided to bring it to you from a slightly different perspective which at the moment is trending and you would see how as you keep reading.
If Verse means Song, and Uni means One, and You obviously means You, then it means that you’ve only got one song to sing –one life to live, and one you to be. Live your best life yet; travel the world, kiss the most beautiful girl in the world, do something global –after all, we are citizens of the world. At the end of the day, we have all been given one platform to sing our own song, so give it your best shot.
This mindset is being adopted all around the world and entrepreneurs, business owners, marketers, advertisers have equally begun to adopt the “You” philosophy. Marketing communications have evolved from product based to consumer based. They want to be a part of your life, a part of your You-Ni-Verse. They all want a line in your song, which is why products and services today are designed to make your life easier. For example, people carry their banks, taxis, utilities, and lots more around with the aid of a mobile device. Consumers walk around with flasks and water bottles because they want their favourite drinks closer. This cooks up a challenge for brands, what trend can they spot to help their brand become part of the lives of the modern day consumer?
Brands that have yet to jump on this bandwagon are lagging in moving with the times.
This article is episode one of our four part You-Ni-Verse series. If you need directions to get the best out of what you currently or intend to do, stay here.