Wine In Your Mail Box? We Bet You Never Expected It

 BRITISH SUBSCRIPTION COMPANY HAS CREATED A FLATTENED WINE BOTTLE THAT FITS PERFECTLY INTO YOUR MAIL BOX.

The bottle, which is designed to fit specifically in your letterbox or mailbox, helps you to avoid the hassle of lost packages, as well as post-work errands to the local liquor shop. As The Telegraph reports, the bottles are made from “tough glass-like plastic and are slightly taller than your average wine bottle, but are around half as thick.” The bottles come insulated in a cardboard box to avoid breakages and spillages upon delivery. The Subscriptions begin at 10 British Pounds per month.

Company co-founder Santiago Navarro said: ‘I was well aware of the problems that exist with wine delivery, having previously owned an online wine company.

The bottles are made from hard glass-like plastic and are packaged in cardboard boxes which cushion the fall from the letterbox to the floor. The bottle itself is 13.5in – about 2in taller than a regular wine bottle – but around half as thick. Club members will be sent bottles on a daily, weekly or fortnightly basis depending on their subscription plan. The process has accelerated after the company won a Dragon's Den-style show called 'Pop Up Start Up' on US network CNBC

The 29-year-old entrepreneur, Joe Revell, has developed a slim-line wine bottle which can be posted through letterboxes; he came up with the idea after listening to a friend complain about missing deliveries at home, when he was not there to open the door and sign for the bottles. It holds the same amount as a 750ml bottle but has been flattened and made longer so it can fit through a standard slot in a front door or postbox.

‘We spent lots of time speaking with designers from around the world when eventually the eureka moment came to us. Since then we worked for a year and a half to get these bottles manufactured.

Mr. Navarro will source wine from around the world and ship it to the UK in bulk, where it will be decanted into the bottles. Garcon Wines is to become the UK’s first subscription based ‘wine by post’ service when it begins shipping in the spring. Club members can choose from a variety of subscriptions with daily, weekly or bi-weekly deliveries.

‘There has never been anything like it before. The bottle feels very nice in your hand, with similar rigidity and clarity to a regular bottle.’

Expansion Plans

Speaking to db, www.thedrinksbusiness.com , Revell said Garcon Wines is planning a round of crowd funding next month ahead of launching its wine subscribers to the service in March.

 The team is initially targeting £50,000 which it will use to build its UK consumer-base and build technological capabilities to offer subscribers a more curated list that can make suggestions based on consumers’ individual preferences, but Revell is also hoping to be able to extend the reach of the “innovative and disruptive” product in due course.

“Because of the TV show we’ve had a lot of international interest, as CNBC has a large global reach,” he said. “We want to focus on the UK initially, but want to branch out.”

The team is currently in discussions with winemakers and wine producers around the world, but wants to offer a range of ‘niche’ wines from boutique producers that will provide its customers something difference as well as providing smaller producers with a new route to market.

“We are putting a massive of emphasis on the quality of the wines,” he said. “We want to provide exciting and different wines with a story behind them.”

“There are so many wine producers and lots are tiny, and getting into the UK market is very difficult. We want to get to the point where we can open that up.”

Club members will be able to choose between daily, weekly, fortnightly or monthly deliveries which Revell said will “suit and stretch” their interests and make suggestions.

“Hitting the £10 bracket was a very important price bracket as going over that is a big mental element for consumers,” he said, adding that the economies of scale helped make this a viable and sustainable price.

 

The downside?

Well they can’t be added to your wine cellar; Telegraph quotes co-founder Santiago Navarro saying “We are not supplying fine wines that would be put in cellars in months or years. Hopefully the majority will be drunk within three months.” So you are to consume all the contents of the wine bottle as soon as it gets to you, sort of like what you do when you get a mail, if it isn’t outstanding bills that is.

Also, currently, bottles are dropped off by a courier, meaning someone needs to be at home to collect their purchase. This often results in people missing deliveries and having to retrieve their order from a depot.

Another shortcomings is the fact that it is dropped off by a courier and the contents can be altered either by the courier personnel or at the depot where it gets to wait till you can pick it up if you missed your home delivery.

 

 

Our Suggestion

While the advent of wine home deliveries is a totally welcome idea; they want to work on a safer mode of delivery, a method that not just only allows the consumers choose how they want it delivered but ensures safety and the fact that their goods would not be tampered with from dispatch to delivery.