AFRICANS ARE BEGINNING TO PUSH BACK OF THE CONSUMPTION OF FIZZY DRINKS; IS THIS THE END OR IS THERE NEED FOR SOMETHING FRESH?
I am an advocate for innovation, anything that’s done the same way for a period of time becomes boring and redundant in any part of the continent you are reading this article from. Just so you know, I am leaving the question stated in the caption open for you to answer and hopefully, the words you read from here on in will guide your argument.
Will fizzy drinks ever die, especially in Africa?
We are aware, the average African consumer is adopting a healthy lifestyle and is increasingly conscious about his/her well-being especially in terms of products that go in to the body. One content that’s present in many food and drink products these days is sugar – apparently, Africans are sweet like that, however we are being encouraged to cut down on its intake in order to lead a long and healthy life. As a result, fizzy drinks have come under fire.
South Africa currently has imposed a sugar tax upon manufacturers who produce contents with sugar in a view to discourage the industry. Rest assured that fizzy drinks companies are getting the long end of the cane.
The carbonated soft drinks industry has continued to remain optimistic despite a seemingly ailing future as they have launched campaigns that have spiked the growth of the industry in recent years. For example Coca-cola launched an award winning campaign “Share a coke”, In South Africa, Twizza partnered with Primedia Outdoor to launch its "Summer Fo Sho" competition.
Following this trend, the rise of low-calorie alternatives for fizzy drinks have begun to flood the market and Africans are embracing the innovation.
So I ask you one more time, will fizzy drinks ever die?
Kindly let us know what you TINK in the comment section below.