BEFORE NOW, THERE SEEMINGLY USED TO BE FOOD IN EVERY STREET CORNER, NOW THERE’S A FOOD AD EVERY TIME YOU TURN ON YOUR PHONE – TALK ABOUT INSTA-FOOD
Can you feel it? No actually, can you taste it?
Someone once said that the businesses that will rule tomorrow have yet to be created. This I find to be very true as the world’s greatest businesses today didn’t exist 10 years ago. 90% of them ride on the back of technology, in fact most of them are tech firms. In the same vein, the businesses that will rule the economic landscape in the next ten years have yet to be birthed.
However, this article isn’t about some futuristic business, it’s about a certain type of business that has grown astronomically in Africa, particularly Nigeria – Online Kitchen.
Tell me, when was the last time you turned on social media and you didn’t see a food ad or something? The plethora of online food vendors these days is alarming but welcomed at the same time. These online vendors are meeting a very important need as a large number of the urban population are relatively busy and may not have the time to prepare delicious and healthy meals and as such these vendors offer delivery services – they will bring the meal to you – awesome isn’t it?
Well, this narrative isn’t about to change anytime soon, consumers will only get busier and the most innovative online vendor will win.