NOBODY WANTS TO BUY JUST A PRODUCT; THEY WANT SOMETHING MORE, THEY WANT TO BUY A PERSONALITY.
If you are a frequent user of this website you would know by now how much we emphasize on the evolution of the modern day consumer. Dynamics are changing to meet the somewhat erratic behavioural patterns of consumers and as a result brand owners and marketers are working tirelessly to be on the same frequency with their consumers otherwise they stand the risk of being obsolete. Truth be told, the drivers that motivated you to purchase products and services a few years ago aren’t the same drivers today.
So it beckons the question, what is it that you look out for when you intend to purchase a product? Do you look out for price, quality, quantity, display, aesthetics, brand or something else? This question is left solely for you to answer. But I would have you know that because brands are working hard to keep you as a loyal customer they have deployed a new strategy, which in my opinion is “tha bomb”!
Brands these days have chosen to make their products of best quality and pocket friendly but beyond that they have chosen to consistently give you an experience. Interestingly there are organizations set up solely for this purpose such as Aurelias Basket, The Lekki Gift Company etc. Customers are no longer comfortable with just buying products; they want to buy an experience, an attitude, something beyond the commodity they take of the shelf. This is why we encourage brands to have a personality irrespective of the products (goods or services) you sell. You may not know it but your customers can see, feel, hear, touch and taste you and they expect to perceive your values or value proposition in everything you do.