"Wear Nigerian" Campaign

INTERNATIONALLY ACCLAIMED NIGERIAN WRITER, CHIMAMANDA NGOZI ADICHIE, HAS LAUNCHED A CAMPAIGN WHERE SHE WOULD ONLY WEAR NIGERIAN FASHION BRANDS

I’ve changed quite a few dodgy zippers, been disappointed by some poor quality fabrics, and been impressed by some detail-oriented finishing.

If this does not tell you that whatever power you attain in life and pedestal you eventually get to, you have to give back and help bring light to where you started, you have your life goals all wrong. This campaign has been launched fully and is solely aimed at supporting indigenous designers, because buying a fenty boot ( I love you Rihanna) is not going to help the fashion industry and then the Nigerian economy as a whole grow. The campaign visuals can be viewed via an Instagram page created by her nieces Amaka and Chisom. 

In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past... I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face. I’m particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals.

Starting from twitter, a movement "#BuyNaijaToGrowTheNaira" was born to help recover the economy from the aggressive hands of recession, and in other news the campaign was birthed to strike an inherent behaviour of supporting locally made goods and services and hopefully patriotism. 

Overall, I love the clothes, their cut, their whimsy, their color, their flair, their ability to make me feel like myself. Their makers, from designer to tailor to button-fixer to okada-delivery-person, deserve to be supported.