We Love Kenny G's Meme Reinvention

MEMES ARE FUN, THEY SAY THINGS WE MAY NEVER FIND WORDS TO SAY. KENNY G IS SCHOOLING THE WHOLE WORLD ON THE ACT OF MEMEOLOGY IN A WAY NO ONE HAS EVER TRIED. FIND OUT HOW. 

They say a photo says more than a thousand words. Memes play a big role in online communication, especially on social media. Meme as a communication tool has remained relevant even today considering as the internet has proven a preference of visual aid in communication then just text and words.

Kenny G, the popular Jazz musician who makes magic on the sax, recently took the internet by storm by graciously giving himself up as a Meme. Never has any personality submitted himself in first person as a Meme and this is sweeping the internet by storm. With each photo capturing the right humour, Kenny G is gathering global engagement and is marketing himself in a way no other celebrity has explored.

The interesting thing about Kenny G’s meme-nnovation and why it is gathering interest is its accuracy in expression, easily consumable themes, all easily relatable, funny, witty and clever. This shows a high level of consciousness in content creation, execution and most importantly commendable hard work.

Today in 2017, the somewhat old and maybe forgotten Jazz sweetheart is stealing the heart of a new audience of millennials via his twitter page, this can only create a sure ripple effect in increased download and streaming of his works. Kenny G is teaching us new ways of doing things in a way we have never explored. We expect other personalities and perhaps brands to adopt this first person narrative of meme-nnovation in marketing.