OUT OF HOME ADVERTISING HAS DECIDED TO GIVE EVERY OTHER FORM OF ADVERTISING A RUN FOR THE MONEY
In reaching the desired target audience there’s really no one size fits all strategy, which is why I encourage brand managers and marketers to employ a more pragmatic approach. One strategy that made a certain brand successful may knock yours out of the market. There are many channels to reaching the desired target audience but one very effective channel, although not entirely measurable at the moment but it is very efficient and that is the out of home (OOH) advertising.
Zimnat and JCDecaux won Best Outdoor Campaign Category at the Exceptional Marketing Awards (EMA) for their efforts in promoting their latest campaign in Zimbabwe. Zimnat’s winning Out of Home Campaign was to execute a strategy that entailed a vehicle rammed into a building to create product awareness, talkability and innovation throughout Harare. – Bizcommunity
This sprung new life and excitement into creativity and marketing communications in Southern Africa and now JCDecaux has entered Nigeria in a view to replicating its successes in other countries.
OOH has contributed extensively in giving African nations a face-lift and they are taking it up a notch with exceptional creativity. This type of advertising is an integral part of the economy and if you intend to improve the visibility of your business or brand, you ought to take advantage of every opportunity OOH offers.