THE FUTURE OF THE YELLOW TAXI
Looking back on transportation in Nigeria, we have definitely metamorphosed and gotten to a much better place; well at least for the group of people that rely on public means of transportation, we went from the highly uncomfortable big molue buses and smaller ones where you have to squeeze between strangers some of who think it’s okay not to shower, to tricycles which offered faster movement and less body contact, then there was the yellow taxi which offered you some sort of social high, not the best of hospitality measures, right? And *drum rolls* then came the holy grail of transportation, Uber!
With the tag “Creating possibilities for riders, drivers, and cities”, they have lived up to their expectation and to us surpassed and have paved the way for innovative Nigerian born transport companies like
Oga Taxi, Taxify , Go my way , Easy Taxi and hopefully a lot more to come. Uber has a strong hold on consumer insights and showed this by doing only the most uncommon thing, sharing small chops to all riders on the 1st of October; creating a platform where it is possible to order an uber even with a low battery or even without data simply by having the numbers of the personnel’s in your region, opening up different classes of uber cabs for days when you are feeling lavish and feel like a jeep to days when you are not about that life and just need to get someone quickly; not only has it become the safest option and mode of transportation and also a key player in the transportation/business world, it has set them pave for the future of transportation in Nigeria.
I think we gave up to quickly on the yellow taxi’s though, if you ask me that is, the symbolic black and yellow coloured taxi didn’t have to give way for uber,if not for anything but for the uniformity of colour i our public transport system. What if the services and functionality of the yellow taxi were made to align if not surpass the much praised uber; you know so we are able to book the yellow taxi ahead of time, there is the hospitality in check and what if we even go a step further and add a few features, like a compulsory inbuilt option of getting acquainted with Nigerian’s history, maybe through books or songs you know just something to bring it home and allow tourists and foreigners get in on our history, so It just doesn’t serve as a much needed easy mode of transportation but also takes the form of a mobile museum. This way we don’t only get to preserve a long standing culture but also make easy movement.
Also bringing the two together; yellow taxi still had some advantages over uber; uber is only fun when you are sure there won’t be traffic on the way, right? Else it keeps reading and adding money to your account; but our yellow taxi system and drivers are loyal in the sense that, from lekki to Ikeja is five thousand naira standard fare, whether the traffic decides to be on for four hours and they have to keep changing routes; but with uber it can amount to even nine thousand naira; I know you are probably still screaming comfort with emphasis on AC, but hey! Fresh air works too; but no seriously imagine if the yellow taxi’s got standardized, you know maybe you even get to set up your trip before it begins; choose refreshments, option of AC, even set up your playlist, and program in stops you want to make along the way.
L-R: UBER AND YELLOW TAXI
So there is a future for the Yellow Taxi after all, let us not sideline as we do every other thing when something seemingly better comes along which is hardly ever Nigerian born; Let us go back to the drawing board and develop on the initial plan(s) that it was made to meet and continuously build upon it and who knows, an app is made for it and soon enough, it will be on the streets of London, America and neighboring South-Africa.