BRANDS TODAY ARE MILKING FREE PR OFF TWITTER TRENDS. TWITTER TRENDS MOSTLY SPIN OFF THE MOST UNEXPECTED TOPICS AND TODAY #KEEPTHECHANGE IS HERE EARNING BRANDS EXTRA ATTENTION.
Summary of the #KeepTheChange story:
A guy(@pabloayodeji) took a girl (@missmoshiku) out, bought her food and drinks, she turned down his relationship proposal at their date. The guy came home and decided to let out his disappointment and anger through his Twitter. The girl spotted the tweets and replied with details of every money spent, sent the guy more than he spent and asked him to #KeepTheChange.
In the wake of this event, twitter Nigeria has dissected the tweet and the replies; memes are flying left and right alongside jokes but beyond the jokes, brands are taking advantage of the event in marketing their products. This always works as this marketing sytle isn’t forced, mostly laid back and at best served in the heat of the moment. Even earning the girl a brand ambassadorship.
Here are some brands who have jumped on the trend:
It’s no news that this year is the year twitter rings loudest, with Trump’s constant fire on twitter the world is glued to their timelines in hope of the worst or perhaps the best. Twitter today is number one place news breaks; news platforms now report events off twitter which years back used to be vice versa (users tweet reports from News platforms).
The 140 Character limit has never stopped the world from engaging with this powerful tool and Nigeria has not been left out in all this. Twitter; Constantly shaping popular opinion and pop culture in Nigeria has been the tool that powered rallies that ensured the unseating of last the Presiden. Today Twitter Nigeria is taking a new shape and brands are learning the game fast. The most popular topics on twitter Nigeria hover around football, pop culture, relationship and sexuality, politics, culture and lifestyle. When looking for which marketing direction to take, these are the topics to tap into most times.
Knowing the power twitter possesses in modern Nigeria especially in opinion shaping and pop culture trends, smart brands are investing big in being alert and the first to jump on opportunities like this.