The mobile phone is threatening another disruptive move; read this story to see the big picture.
It’s no longer news that Africa has grown to become the fastest growing mobile phone market. The International Telecommunications Union (ITU) revealed a new statistics that there will be 300million users of mobile phones (Africa market) by the end of 2020 and that shipment of new mobile phones are forecast to rise by 60% in 2020 making Nigeria the largest market in Africa for mobile phone sales.
This data isn’t surprising as research in the phone market in Nigeria is currently experiencing high market entrants and competition is on its peak. One solid approach for mobile brands to remain top of mind amongst its target customers and make sales, is to create a disruption in product approach and futuristic thinking. The ability to look in the future and infuse into their product(s) features that will keep the brand relevant in the market and amongst its customers. Currently almost every phone brand in Nigeria focuses on functionality and features such as camera quality, battery and storage. Guess what! Do you remember when dual sim phones were a major trend?
The question is: what then is the trend to look out for in the global mobile phone market; not only specific to Nigeria or Africa? It’s the triple camera phones.
Imagine a phone with three rear camera sensors. Isn’t it disruptive?
Just recently, Huawei launched the world’s first triple camera phone, and it’s speculated that the Samsung Galaxy S10 Plus could have three rear cameras when it launches in 2019. Another speculation claims LG is working on a new device (V40) for launch later this year which will have a triple rear camera design and two front facing cameras; making it the first phone with five cameras on-board. Apparently, Apple may join this trend as speculated that future version of the iPhone will have three rear sensors on board.
This smartphone trend will most likely be adopted even faster by phone brands than the dual rear camera trend which got started as early as 2011.
The race to invent new products or reinvent them helps to keep the consumer abreast and spike a new desire, want or need. However, let’s see if the triple camera phone trend stands tall or goes flat.