2019 IS NOW UPON US AND HERE ARE A FEW TRENDS YOU ARE SURE TO SEE ACROSS THE CONTINENT
Before I begin this article I want to say a Happy New Year to all our faithful readers. We do what we do because we know that it’s useful to you, thank you for keeping us going. 2018 was definitely an amazing year but as it comes to a close it heralds the coming of an even more exciting year. Stick around while we walk through the year holding each other’s hand.
In this article we have put together 10 trends you are sure to see in 2019.
1. Female inclusion
2019 is surely going to see a huge influx of women into more and more facets of the African economy. The feminists have only just begun; more movements promoting women rights and inclusion are sure to take the airwaves.
2. Upped antae
What we saw in the entertainment industry in 2018 was a tip off the iceberg compared to what we are poised to see in 2019. Music and movies are going to take it up a notch with picture quality, story lines and everything else that contributes to putting out great work.
3. Worsened or Improved Traffic
We know the curse of developing countries (which nearly every country in Africa is) is terrible traffic; gridlocks here and there. In 2019, the governments are going to either take a deliberate action in getting rid of this problem or allow it plunge into utter chaos.
4. Technological advancements
In 2018 we saw the rise of artificial technology and financial technology; I can’t even to reveal to you the magnitude of things brewing in this sector. Guess I’d just let you see for yourself as they unfold.
5. Healthier dinning
In 2018 we saw the rise of the health conscious consumer. With that established, in 2019 we are set to see every consumer become genuinely health conscious and this definitely will sky rocket the sale of vegetables. So if you are into the veggie market, 2019 is going to be an explosive year for you.
6. Seriously fitfam
Beyond individual decisions to keep fit, organizations and schools are going to take this a little more seriously to cater for the physical and mental well-being of staff and students respectively.
7. Exploding marketing creativity
Creativity certainly tipped the scale in 2018 and 2019 is going to be much more explosive. Marketing communications will be a little more aggressive and creatives will be more exciting. Wait for it, you’ll see it in the malls, on the road, tv, radio, and everywhere else you go.
8. Battle for influencer marketing
2018 saw many millennials open a new stream of income known as influencer marketing. Using social media platforms, a couple of individuals have given brands and marketers the ability to immediately engage with consumers. 2019 is going to see a ton of battles to attain such status in Africa and also maintain the large influx of cash.
9. Sporty action
This one is certainly my favourite and I don’t have to tell you why. In 2019 we are going to have the African cup of Nations (AFCON) and the FIFA Women’s World Cup. Just so you know, South Africa qualified for the first time to this tournament; the Bayana Bayana are surely going to put up a fantastic show.
10. Increased middle class
No one wants to stay at a spot for too long; in 2019 we are going to see an increase in the middle class as many Africans are going to work tirelessly to improve their livelihood. This is good because we are sure to see new businesses spring up, which means more entrepreneurs, more employment, and income.
Well, there you have it, 2019 in focus.
If you TINK we missed out on any, kindly let us know in the comment section below and during the course of the year, if you spot a trend, kindly hit us up and we will publish it.
Have your best year yet!