BUDWEISER TAKES NIGERIA BY STORM
Whether or not you like to drink, this article is certainly for you, especially if you love to have a good time. But before I carry on with the purpose of this article, let me seize the opportunity to straighten out a few people. Often times we see people, mostly men who go through seemingly daunting situations and the next move they make is to rush to the bottle. Please stop it! That is not drinking responsibly. No bottle was made to plunge you into the situation you found yourself; every bottle was carefully brewed to help you be merry. This is why only great men drink.
Now that that’s out of the way, let’s discuss this invasion
Budweiser also known as the Bud or Buddy, if you please, is a premium brewed brand by ABinBev. The Bud officially launched itself into the Nigerian market in 2018 as it rode predominantly on advertising during the world cup events. Using some meticulously thought through digital and offline campaigns, the Bud further increased its footprint within the country. Every marketing communication strategy deployed by the brand has proven to be effective so far, from branding to shopper marketing to advertising and to experiential, as young men and women who visit clubs, bars, lounges and other places request to have a taste of the Bud.
Since its launch, the Bud has given other top market players in the beer industry a run for the money as it has invariably garnered some of the market share which was formerly controlled by other players to itself and now The Bud plans the ultimate invasion with a one of a kind experiential event called BudX in the heart of Nigeria.
Despite the super saturation the beer industry currently experiences, the Bud found its way to shine and commence a total take over as though it were a UFO.