ONCE UPON A TIME FOOD ORDER AND DELIVERY WAS A DISTANT REALITY IN NIGERIA. TODAY TECHNOLOGY IS BRIDGING THIS GAP IN AMAZING WAYS, HENCE THE RISE IN HOMEMADE FOOD VENDORS
Nigeria is known for its rich, diverse cultural heritage. Being a country with over 250 ethnic groups, Nigeria is indeed coloured with interesting cultures across its plains. Sitting in center of the country’s vibrant culture is food; of many flavours, spices and types. However, amidst all the difference in food, soups unite Nigerians in a way they may not know. Even though some soups may be eaten by people of a particular tribe or region, some common soups play major and universal roles in the weekly food menu of most Nigerian homes. Soups are hardly eaten on their own, most are accompanied by morsels of solid or semi solid foods e.g. eba, fufu, Amala etc.
Eating out can be fun and easy when you’re grabbing a quick fast food but never when it’s time for “real food”. Everyone knows restaurants sometimes have to micromanage ingredients to make profit. Also food cooked for public consumption most times have high level of artificial spicing of various sodium and potassium variants to improve taste and aroma. Processed foods, frequently served in restaurants or available in super markets or stores, tend to be high in sodium, fat and added sugars. According to the BBC, the World Health Organization recommends greatly reducing the intake of processed foods.
Control over the pot can only be exerted in home kitchens. Homemade food shine in the face of restaurant food as it mostly retains an original, organic taste owing to its content, one that most restaurants can hardly ever sacrifice profit for replicating. It is only natural to miss home food when you are staying away from home. Today technology is bridging this gap in the lives of many homes in Nigeria.
Homemade Food Business Boom
In big Nigerian cities like Lagos, Abuja and Port Harcourt, there is a boom in the business of selling and ordering homemade food, especially soups, stews and sauces. Factors like increased urbanization and overpopulation in these areas mean increased traffic jams this gets in the way of cooking schedules of most home. Culturally, women in Nigeria are allocated the job of cooking and other domestic chores. With a gradual but growing social paradigm shift, most women are taking up jobs and working just like their male counterparts. To fill the growing cooking gap, many online Order-A-Bowl-Of-Soup businesses are popping up and saving families. Most of the available vendors cater to residents in Lagos, where traffic jams prevent mothers from shopping or coming home early enough to make soups and stews for their families. Seeing as soups are important to many homes and considering the fact that soup making requires extra attention, from shopping for the right vegetables, spices, ingredients to the tedious preparation processes, working mothers and busy bachelors are thankful for the rise of more and more homemade food vendors.
Order a Bowl of Soup
Technology is meeting innovation here as families and individuals are enjoying the convenience of well made, organic food at little to no much high cost. Most vendors are taking advantage of social media and the internet in marketing their business. With options of pre-order, meal customization and home delivery, these businesses are thriving much more than expected by earlier skeptics.