NO ONE WANTS TO WASTE TIME, THE QUICKER YOUR SERVICE THE BETTER THE CHANCE YOUR BUSINESS HAS AT SURVIVAL
We live in a fast paced world where the patience of everyone is obviously growing thinner by the second. In fact, today I was experiencing poor network reception and I was immediately upset with the service provider even though I couldn’t see them but I was upset regardless. Interestingly, this poor network reception I speak of only lasted for about 5 minutes, but I remember how that a few years ago I was very patient with my computer, how that if I clicked on a website I’d have to wait an average of 10 minutes per click before accessing each content – no exaggeration here, I don’t even know what hyperbole means.
Speed right now is the new trend in Africa, no one wants to spend a whole 10 seconds standing in line to buy a product, every online content must be viewed almost immediately after the tab has been clicked, no one wants to wait for food that takes forever to cook –which is why there’s something called fast foods. People have become impatient, they can’t sit still for a passport and when they do, you should be able to give them the photo immediately after. Transportation can’t be left out; little wonder why there are high speed trains today.
Expresso coffee, instant noodles, high speed internet, instantaneous connectivity, low turn-around time, instant delivery, quick fix, fast track and so on, these are terms Africans are becoming increasingly familiar with in terms of marketing communications. If your business is slow someone faster is surely going to knock you out of the market soon.
This trend is gradually sipping into the climate, I mean, just yesterday it was January and here we are in November preparing to close out the year. Well, time is too precious for anything to waste it.
If you must excel in whatever it is you are involved with, you must improve speed and efficiency. It isn’t enough for you to be quick but you must also deliver top notch products as your customers, a.k.a the African consumer will demand nothing less.
Be fast, be efficient and you’ll win in Africa.