AS OBSERVED, THERE’S A MAGIC IN PLANNING EVENTS. TO STAND OUT, IT REQUIRES A HIGH LEVEL OF CREATIVITY.
Event management is among the next big careers in Nigeria. It’s the next big thing. Passion for the industry is increasing. To attend a university or not; this is not a compulsion to stand out in the space as there are event management training institutes who train individuals that are interested in event management.
Truthfully, there was an increase in the number of event planners in Nigeria this year. These independent and very few dependent event planners are flooding the internet with glamorous pictures from the events they’ve handled. These days, it’s quite a competition for experiential agencies in the business as some of these planners are beginning to work with brands.
The event industry is living a premium life because more brands prefer live experiences as the best way to engage with audiences. I foresee that earnings in the event industry are likely to increase in 2019 and this will reveal what opportunities are out there in the industry. There’ll be a rise in reinventing existing events and pitching new concepts to management(s) which will eventually lead to creating new revenue streams.
A recent research by EVENTMB STUDIO TEAM shows that Passion is essential in event management. Most event planners (89%) said they loved their career. Many of them enjoy creating amazing worlds, the thrill of the organization or the planning, and meeting new people in exciting venues and make an impact. In same research, event planners listed social media as the most effective tool for event marketing (74%). It’s evident that social media will gain more grounds in the next years.
Event Planning is one of few professions that offers a tremendous amount of opportunity to break into the profession relatively easily. Assisting or volunteering at a few events can not only provide the right experience but also create the business and personal connections to get that next assignment or job opportunity.
There are various categories of events among which includes Corporate events, Weddings, Promotional events, Entertainment, Arts, and Culture, Trade shows, etc. These days, weddings are a great source of jobs for event planners because wedding parties are a big deal in the country.
These are some of the top event planners in Nigeria: Funke Bucknor Obruthe (Zapphire Event)), Deola Adelekan (2706Events), Mosun Akinwamide (IPC Events), Bisola Borha (Bisola Trendybee Events), etc