BRANDS WHO UNDERSTAND THE LIFESTYLE OF MILLENNIAL’S AND CREATE PRODUCTS OR SERVICES TO MEET THEIR NEEDS EVENTUALLY END UP WINNING THE HEART OF THESE ONES.
Well, I have just discovered the spray that lets miillennials postpone washing their clothes. It’s a spray produced by Unilever and released first in the UK as the World's First Dry Wash Aerosol. It revives clothes to looking, feeling, and smelling just-washed without a machine.
Day2 spray was developed by Unilever after the company found out that 60% of millennials have one of these so-called ‘chairdrobes.’ It’s designed to be used on clothes that are neither dirty nor clean, and are most frequently tossed onto chairs. Day2 gives life to these clothes so they appear good enough to be worn again. It softens fabric, erases wrinkles and eliminates odors.
Millennials love convenience. In relation to trends and research about this age group, Unilever has positioned Day2 spray as the sustainable alternative (by saving the 60 liters of water used in a typical wash) and relieve from outfit worries as it provides more wear from existing or already worn clothes.
It’s a huge opportunity for the Unilever brand because of course, this isn’t just a millennial habit. Other individuals including travelers will welcome this product. Anyone who’s lazy to get their laundry done will also find this interesting.
This innovation by Unilever proves that companies who are alert to new behaviours and new expectations will always find new opportunities.
Day2 spray aims to reduce customers’ usage of detergent, a core part of Unilever’s existing product portfolio. The question is, are you ready to chew your own business, before someone else does?
To other brands, are there boring chores or lifestyle hated routines that you could eliminate? Can you create products that offers customers total satisfaction? If your product is innovative and solves a problem, it’ll surely be embraced.
Do you TINK that the Nigerian market will embrace this product?