HOW ALARA FUSES THE AFRICAN LIFESTYLE WITH MODERN LUXURY.
For generations, Africans have created masterpieces in all areas of life, from sculptures, paintings and different types of art, to fashion and poetry and even food but one aspect people tend to forget about when they mention African masterpieces is architecture. A very long time ago, the Egyptians created things that people who lived in their time could not fathom - the Pyramids. Even scientists in our generation still can't understand how advanced the Egyptians were in fusing their culture with luxury and architecture. Fast forward a couple thousand years and here we are in an age where our African culture is almost being overshadowed by the western world, where the modern nature of living is taking attention away from our rich African culture but now, people are redefining luxury while fusing it with with the ever so underrated African culture and alas, Alara was born
Alara is luxury lifestyle contemporary spot which focuses on expressing and exhibiting art, fashion, cuisine, culture, design and of course, modern day architecture. Created by Reni Folawiyo and designed by renowned architect David Adjaye Alara in Lagos, Nigeria, this one of kind piece of sheer architectural perfection houses a restaurant, art gallery and a fashion store all in a beautiful serene ambiance.
The minute you step foot into this modern African environment, you're immediately surrounded by a collection of priceless luxury African works of art, in fact, the building itself is a work of art. Alara is strategically located in Victoria Island, which happens to be heart of luxury in Lagos state. The restaurant at Alara called "NOK by Alara" is home to delicious cuisine ranging from fine wine to sea food to a select range of hors d'oeuvres to make your taste buds feel luxurious.
Alara isn't just a place to see and experience luxury but it also happens to compliment the certain luxury lifestyle and fashion brands like Maki.Oh, a highly acclaimed Nigerian fashion brand who had their last fashion exhibition at Alara. Alara is also a great tourist attraction as people sometimes don't know that Nigeria is home to modern architecture.
In a country where things tend to easily become overrated and normalized, we need places that put aspects of us that international spectators don't know anything about on the map. As hard as it is to create luxury, it's even harder to fuse that with the African culture and Alara seems to do that effortlessly. Our culture is growing and our people are becoming more in sync with the western lifestyle, therefore, in order to keep our people here and keep them satisfied and ensure our strengths are put on the map, we need to create more avenues for our rich culture to be fused with modern technology to create afrocentric luxury. We hope to see more masterpieces like Alara in the coming years.