The Future of Consumerism: Engagement, Expression, Experience

LET US CRACK THE CODE, TO WIN IN BUSINESS YOU MUST WIN WITH YOUR CONSUMER

Source: Unsplash

Source: Unsplash

The world is on a never ending upward trajectory in terms of time. You will be making the grave mistake of looking back, the right thing to do is obviously to look forward. We learn from the past, adjust the present and project to the future. This one culture leading brands and marketing agency have learned to imbibe over the years “dwelling in the past is a waste of precious time”, they say.

So in this article, I am going to take you away from everything you have ever known about consumerism, in fact, forget them. Let’s act like we didn’t exist in the past and project to the future.

With that being said, there are three big Es consumerism is tilting towards and it is drastically changing consumption patterns. Let’s take a dive:

Source: Unsplash

Source: Unsplash

1. Engagement:

Consumers are becoming more and more engaged in marketing practices, interestingly, they are very eager to co-create contents with their favourite brands, however, many brands are down playing the essence of consumer engagement on every platform. The marketing landscape is a battle for consumers’ attention and the most engaging brands are poised to win.

2. Expression:

More than ever, consumers are seizing opportunities to express themselves over societal woes and product nonchalance. Brands who create platforms or amplify the voice of consumers through enhanced corporate social responsibility efforts are definitely going to create loyalists out of their customers.

3. Experience:

There are over 7 billion people on the surface of the earth and it is so easy for one to get lost in the clutter. Consumers want to feel special and are craving for more personalized contents and mobile devices are driving this trend – make me feel like I am the only one in the world.

Source: Unsplash

Source: Unsplash

So you want to win with your consumers this new fiscal year? Crack these trends and you’ll surely do so.