THE ONLY WAY FOR AFRICAN ENTITIES TO STAND A CHANCE IN THE GLOBAL COMPETITIVE PLAYING FIELD IS FOR THEM TO CONSIDER MERGING.
There is a saying, “if you want to go fast, go alone, but if you want to go far, go with people”. This sentence has proven to be very true in many instances. TINK of all the big things you have seen people or mega organizations do, none of them have been achieved by one man, he or she always had a number of people supporting him. Little wonder why they say “a stick of broom is easily breakable but a bunch is unbreakable”. There is strength in number after all.
But where are we going with this?
From this video by one of Nigeria’s most decorated pop culture influencer, MI. It is evident that the future is about mergers. Those who have consolidated efforts to build an empire or community have gone ahead to imprint their names in the hearts of people globally, but those who didn’t tend to only excel for a while and that’s it.
This trend of wanting to be weaned or go solo in various industries is largely resident in Africa, which is why there are hardly any family owned businesses in the continent that have thrived for so long. Most family owned businesses that have lived through time are largely resident in Europe and the Americas.
Furthermore, I would have you know that Shazam –a foremost music finder app has joined forces with Apple. This is a laudable feat as those who love Shazam would love Apple and vice versa. Also, Nielsen –one of the topmost consulting companies in the world has joined forces with Publisher Research Council (PRC) to launch a fused survey in Johannesburg South Africa called Fusion. Fusion is set to change the art of survey as we know it.
The merger trend is so much of a big deal in many mega institutions and developed countries as they have realized that they can certainly do more if they work together.
Therefore, if Africa is going to stand a chance in this highly competitive global market, then it should follow the merger trend; because The Future is a Merger.