The Chameleon Hair Dye


Except your friends follow you to the salon, this new hair dye will totally make it look like you have superpowers, you can go from red to green in the blink of an eye or just by breathing in air.  'Fire' from 'The Unseen' uses Thermochromatic ink to change the color of your hair. 

Inspired by occult glamour and  occultist Lauren Bowker, who runs the science-driven art house The Unseen. – a spell cast on somebody to make them see something the spell-caster wishes them to see, T H E U N S E E N have developed the world’s first colour changing hair dye. Bowker prior to this current invention; has used her science know-how to create color-shifting crystal headpieces for Swarovski, as well as digitized couture clothing that can change appearance remotely via an app, (for when you start out wearing a pink top but your mood switches and you want a black one)

The F I R E dye, which was inspired by the 1996 movie The Craft and the iconic hair-color changing scene, is responsive to you and your environment by changing colour to passing temperature fluctuations. Available in multiple colour ranges from bright red to subtle pastels, launching at London Fashion Week in collaboration with Storm Models.The application of the dye is currently semi-permanent lasting over a few washes and the brand are currently looking for commercial partners to help take the innovation to market.

The FIRE dye is based on technology similar to that which makes a mood ring functional. She explains: “When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different color, so it’s like a chemical reaction.

Why we love this Product Innovation ? 

Contrary to popular opinions, hair is expensive to maintain (and you know your hair is 70% of your selfie); that being established, this idea is totally amazing, at least we think so, you get to rock different amazing hair colours almost at the same time, so if you ever feel like changing your hair, you can always count on temperature to help you on that. Go here for more details.