Marketing and Sales; A Blurred Line Armed with Artificial Intelligence

SOON THERE’LL BE NO DIFFERENCE BETWEEN A MARKETER AND A SALESMAN, THANKS TO AI

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So, me and a couple of my colleagues got into an argument about the differences between sales and marketing and we argued about which was more important. We eventually agreed that they both had their place as they both are important, however, the line that separates them is gradually being blurred out as AI is helping both end of the stick achieve same results in the same time frame. Marketers and salesmen would both be able to build brands over time and also make sales immediately as they are now armed with artificial intelligence.

AI does a couple of things but here are a few;

Data acquisition: one area artificial intelligence (AI) has been able to get right over the years is collecting data. Data has always been a holy grail for both marketers and salesmen as it helps with predicting the next point of action, purchase, and effective marketing strategy to deploy.

Automate repetitive tasks: in marketing there are certain tasks that are repetitive and trust me, they can be extremely daunting to undertake every now and then. AI allows you the opportunity to be more efficient and increases your productivity by availing you the opportunity to focus on more important tasks. A report by Mckinsey further buttresses this point as they say nearly 45% of tasks can be automated to achieve the afore mentioned benefits.

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Create a great consumer experience: what do consumers want? Many times, they want to save time, time is money, they say. Consumers want a vendor that can be swift and equally efficient. The more your brand or organization spends a lot of time dealing with mundane issues the more at risk you are to lose your consumer to your competition who is more agile. AI helps your organization attain agility quicker as it will deal with “mundane” issues while your staff can focus on dealing with consumers who require a more human approach to cater for their need.

Although AI is increasingly becoming the more intelligent with every new update it still doesn’t take away certain processes from staff. To adopt the right AI solution, you or a member of staff must devote sometime to brand audit – understand your strengths and weaknesses, also know what your competition is doing. Next, decisively outline what the desired AI tool should achieve and then adopt one.

In this age where the lines between marketing and sales are getting blurred with each passing second every marketer or salesman must be armed with AI to win.