Brands; the New Village Head

STORYTELLING IS THE TREND THAT BRANDS IN NIGERIA ARE TAKING VERY SERIOUSLY AND IT’S SHOWING UP IN THE ADS

Source: ABC

Source: ABC

As said by the Hand of the Queen (Daenerys Targaryan) who eventually became the Hand of the King (Bran the Broken), Tyrion Lannister said in the grand finale of the decade long series Game of Thrones, “What unites a people? Arms, Gold, Flags? Stories, there's nothing more powerful in this world than a good Story. Nothing can stop it, no enemy can defeat it”.

In many African homes or villages, the village head or the oldest person in the area is supposedly the best story teller as he or she tells the most mind joggling stories in every genre that brings everyone together. Till this day, the best stories I have ever heard, came from the tongue of a village chief and I know that isn’t peculiar to just me as I have met many others who share the same story.

As I said before, brands in Nigeria have begun to harness the power of great storytelling to deliver returns on investment (ROI) and achieve top of mind awareness (TOMA). Two brands that immediately come to mind are Maltina and Airtel, they are currently milking this playing field and achieving set objectives.

See below the stories they are currently telling around their brands.

Positive Vibes Only

AFRICA IS BEING FACED WITH CHALLENGING TIMES AND ELECTIONS IN MANY PARTS OF THE CONTINENT IS ONE OF THEM, THERE’S NO BETTER TIME TO BE OPTIMISTIC THAN NOW.

justin-jali-1337384-unsplash.jpg

This year 2019 is certainly a big year for all of in this rich African continent as we are faced with a very important obligation – elections. A host of African nations will be conducting elections; especially presidential. This great obligation charts the course for every nation across the globe and as such must be properly attended to.

Africa has been plagued with unpleasant situations over the years, such as, poverty, epidemics, food scarcity, recession, inflation, lowered literacy rate, population imbalance, corruption and so on. Even though the stories of corruption across Africa is no longer news as some others have seen the word as a synonym for the continent. Albeit, the time has come for each one of us to carry out our civil obligation and we must all come out in mass to cast our votes, not just for ourselves but for the future.

With all these happenings, there is no better time for optimism- positive vibes only.

Source: Ventures Africa

Source: Ventures Africa

List of African Countries Conduction Elections in 2019

• Nigerian general election, 2019 16 February 2019

• Senegalese presidential election, 2019 24 February 2019

• Guinea-Bissau general election, 2019 10 March 2019

• Malagasy general election, 2019 20 March 2019

• Algerian presidential election, 2019 April 2019

• Beninese parliamentary election, 2019 28 April 2019

• Malawian general election, 2019 21 May 2019

• Botswana general election, 2019 October 2019

• Mozambican general election, 2019 October 2019

• Tunisia:

o Tunisian parliamentary election, 2019 October 2019

o Tunisian presidential election, 2019 December 2019

• Namibian general election, 2019 November 2019

• Chadian parliamentary election, 2019

• Guinean legislative election, 2019

• Mauritanian presidential election, 2019

• Mauritian parliamentary election, 2019

• South African general election, 2019

Apparently, the future is now and it is totally your responsibility.

Remember Positive Vibes Only