The Future of Food

A HARD LOOK INTO THE STATE OF FOOD, CURRENT CONSUMPTION PATTERNS, AND WHERE FOOD IS HEADED IN THE NEAREST FUTURE.

Source: Diaspora Kitchen

Source: Diaspora Kitchen

Did you know, today, worldwide, for every malnourished person, there are two people who are obese or overweight? 868 million undernourished people and 1.5 billion obese or overweight people globally – according to Eating in 2030: trends and perspectives 2018 report. Guess where the highest concentration of malnourished people reside, yes your guess is obviously as good as mine. Africa remains the continent with the highest prevalence of undernourished people in the world. Affecting almost 21% of the population (more than 256 million people), South America follows immediately after with 5% in 2017, and fewer in Northern America and Europe with 2.5%, according to the state of food security and nutrition in the world 2018 report.

Did you know 36 million people die every year from lack of food and 29 million people from too much food globally? This is a perfect case of choosing your demon, would you rather die from the lack of or too much food? My answer is neither.

And did you know one-third of all food produced worldwide is made for feeding livestock? In addition, a growing share of agricultural land is used for the production of biofuel. This means we are choosing to feed both animals and automobiles instead of people (Eating in 2030: trends and perspectives 2018 report).

Also, did you know every year 1.3 billion tons of perfectly edible food is wasted, while 868 million people suffer from hunger globally? This is the state of food in the world at the moment, we are likely headed for hunger, aren’t we?

Source: Video Blocks

Source: Video Blocks

Right now there’s so much conversation about the importance of food, which is why we see an increasing number of Africans adopting health consciousness and consuming more organic food as opposed to the synthesized meals. However, following the obvious trend of emotional eating the conversation would soon shift from the importance of food to the importance of healthy eating. People are anxious with weight loss and as such take up unhealthy dietary plans that do more harm than good. The growing scale of depression and emotional ill health in Africa is causing people to find solace in food without much care of the composition of what they put in their mouths.

The future of food is seemingly bleak but the great part is, it can be salvaged. We do not have to adopt the knee jerk approach where we have to wait for the future to come before we implement measures to deal with it.

dragne-marius-117368-unsplash.jpg

What can we do?

  • Use the high interconnectedness that currently exists among people to disseminate information around the importance of healthy eating.

  • Institutions should promote the adoption of lifestyles and eating habits that favor the consumption of foods that contribute to a healthy diet and have less impact on the eco-system of the planet

  • The industry should focus more on promoting the purchase of healthy foods and use balanced price leverage to discourage the use of junk food

  • Strategies should be deployed to encourage people to find the space and time to devote to meals in the company of other people. This way they are motivated to eat healthier meals.

  • More so, the food industry must continue to develop new forms of convenience foods that have a high level of nutrition

Tomorrow’s Africa

THE FUTURE THAT PROPELS US IS THE KNOWLEDGE THAT THE 21ST CENTURY IS THE AFRICAN CENTURY

Source: Unsplash

Source: Unsplash

Whether you believe the sub caption of this article or not, it’s actually the truth. Africa is now in a position where it is ready to take on the world and according to a speech rendered in Nigeria by one of its former president Olusegun Obasanjo. He highlighted that Nigeria should focus on something he called the 5 Ps to national growth and development.

1. Politics

It is popularly referred to as a dirty game in this part of the world but contrary to popular belief, it is the life wire of the economy. If Africa must work, governance must work optimally.

2. Population

Africa is fast becoming one of the most populous continents of the world and this definitely translates to a large workforce both mentally and physically. Population concerns must be adequately addressed as soon as possible.

Source: Unsplash

Source: Unsplash

3. Protection

Food security, National security, living security and so on are areas where Africa must strongly look into to enhance peace and prosperity around its borders.

4. Prosperity

The time for Africa to stop talking about poverty is now; she should learn to talk more about prosperity as we are a prosperous continent. Rich in mineral and human resources; equipped to take the world.

5. Partnership

No nation is an island, to make extensive progress we must learn to work together. We must lock fingers (hold each other’s hand) and walk the face of the sun together – just trying to be poetic.

Tomorrow’s Africa is one trend we are set to see in the coming years; wait for it.

Why are we talking about it now? Just so we will be able to say “we told you so”.

8 Trends that Rocked 2018

2018 Was Undoubtedly A Great Year And Here Are Few Trends We Spotted That Really Gave The Year Some Oomph

Source:  Pexels

Source: Pexels

I particularly loved my job as a trend watcher in 2018, I saw quite a number of things unfold and happily brought them to your notice. As a result of these trends, people had different experiences in the year, some were good, other were bad, and some others were in-between. So without further ado, here are 8 trends that rocked 2018.

1. Music

Africa got tired of the norm and embraced a different genre of music – alternative music. It’s beautiful to listen to as the lyrics deals with the inherent experiences within the continent and sung in our beautifully refreshing accent.

2. Movies

The beauty about Africans is our quest to always do something better and Hollywood sparked that fire with the release of the Black Panther movie. This put some springs in our steps and increased our pride in our nativity. And so the indigenous movie industry; Nollywood went ahead to make history with the release of the movies King of Boys (currently Africa’s highest ever grossing movie), and Lions Heart (A movie by Genevieve Nnaji that made it to Netflix).

3. Mergers

2018 saw a trend that wasn’t just evident in Africa but globally. We saw quite a number of organizations consolidate in order to make greater impact in their respective industries by delivering value to their consumers.

4. Influencer Marketing

Marketing wasn’t left out of the speedy changes happening across the African landscape. We spotted a few more people attain the influencer status riding on the Instagram platform. Influencers have made it a lot easier for brands to immediately connect with their intended consumers.

5. Feminism

Oh this one shook the world and held Africa by the collar, as a result, Africa is strongly looking into women inclusion in every facet of the economy.

Source: Pexels

Source: Pexels

6. Sports

So the world cup happened this year and we saw France clench the title, better yet we saw the technology – Visual Assistant Referee (VAR) used during the tournament. This technology disrupted the world of sports and enhanced decision making on and off the pitch and has been embraced in league games across the world.

7. Tech

Technology has been extensively helpful in 2018 as we saw the rise of Artificial Intelligence (AI), especially on mobile devices and financial institutions e.g Siri for Apple, Brixbi & Google assistant for Android, Neo for UBA bank, Ada for Diamond bank etc.

8. Global Citizen

There was many talks about how we are no longer distant but now interconnected as we are all global citizens. So no matter which continent of the world you live in, we are all citizens of one country – the World.

There you have it, these trends rocked 2018 and if you TINK we missed any, hit us up in the comment box below and we will be sure to update.

Oh and yes, thank you for sticking around all year round, we are going to have a trendy 2019 together.

Alter Native

THERE’S A NEW KIND OF MUSIC STORMING THE AFRICAN AIRWAVES AND IT’S CALLED ALTERNATIVE MUSIC

Source: Pexels

Source: Pexels

I’m a lover of music - African music.

Music is certainly a powerful tool as it can start trends and end them, it can reveal a new pop-culture icon every time a new hit single is released, promote a brand, influence a market, start a culture, transform a mindset and so many more. The power of music in my opinion is unparalleled in driving a message deep into the minds of the audience. So wield it power wisely.

Also there’s quite a number of African artist who are blessed with the ability to wield this unique ability in a very unique way and are pulling major stunts across the globe, a number of them are from the most populous African nation, Nigeria. We can’t really talk about the entertainment industry without mention what our brothers in Nigeria are doing.

However, this article isn’t about the entire music industry but about the new school musician popularly known as the Alternative Musicians. Right now, this trend is blowing up all around Africa as people do not really want to listen to the traditional style of music, the want to hear something different, something unique, something beyond the ordinary. A couple of musicians fall into this alternative music category and they are doing so well, they include but are certainly not limited to Odunsi the engine, Santi, Amarae, Wavy the Creator, Chyn, Nonso Amadi, Funbi, Temsbaby, Ric Hassani, Johnny Drille, Terry Akpala, and so many others.

This certainly gives us a glimpse into the future as it tells us that for you to win in this competitive market, you must be authentic, original, innovative, and unique.

TINK.