You’ve Got Your Own Chauffeur

WITH THE INCLUSION OF DOOH TO THE MARKETING MIX, ADS WILL FOLLOW YOU EVERYWHERE YOU GO

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The OOH space in Africa has largely been a source of concern for both agency and clients over the years owing to the fact that they have been puzzled with finding ways to track the efficiency of OOH – we want to know when the TA is being reached, how many has been reached, which board had the most eyeballs, what to keep doing, what to quit doing, and more. Although there has never been doubts about the effectiveness of OOH on delivering ROI but everyone just needs to see the numbers at some point. This concern therefore gave birth to DOOH – Digital Out Of Home advertising. With this innovation tracking the metrics isn’t just possible but easy.

OOH in Nigeria has come a long way since the days of traders painting rocks and walls on routes leading to trade centers. These days, we see about 11,443 standing billboard structures in the country, with 4% of our sites as Digital Out of Home (DOOH).

This reflects a whopping growth of over 600% in DOOH penetration in the last decade, commanding about 50% of the total Nigerian OOH media spend. Lagos, the nation’s nerve commercial center, boasts more than 60% of Nigeria’s entire spend in OOH (Dentsu aegis).

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The growth of DOOH in the country can be attributed to:

The need to measure growth: as stated before, agencies and clients needed to find a more effective way of measuring KPIs that are OOH specific. Since the traditional OOH boards wasn’t delivering this necessary report it was only a matter of time for digital to take over that space.

Urbanization: Nigeria in the last decade has seen what we currently describe as a technological boom. As result there’s been an upscale of the number of shopping malls, leisure parks, and more. These provide more consumer touch points which amplifies the reach of the digital out of home ads.

They are more interactive: the purpose of advertising is to get the consumer to interact with the brand, also note that the media consumption pattern of Nigerians have evolved as they are drawn to rich communication materials. As a result, the DOOH platforms provides a more intriguing and interactive mode of communicating to the desired TA. It is captivating and compelling.

With the inclusion of DOOH in marketing mix, the ads you may only see while on your phone, laptop, or other devices will be waiting for you outside your home. You won’t miss anything.

In the end, innovation is the lifeblood of business.

The Richer The Messenger The Better The Experience

RICH COMMUNICATION SERVICES; A NEW INTRODUCTION TO MESSAGING THAT’LL CHANGE HOW WE CURRENTLY SEND MESSAGES

Source: Adweek

Source: Adweek

If you are familiar with business terms or consumer insight reports or you just use the internet from time to time, you may have come across the words “Customer Experience (CX)” at some point. Well, it is actually a big deal in the business landscape at the moment, as every business owner is working hard to ensure a consumer-centric standpoint in their organization. This is all in a view to enhance the customer experience. One thing to point out really is that CX is being powered largely by technology as newer techs are being introduced into the market to give consumers an experience of a lifetime.

Rich communications services also known as RCS is a technology that has been around for nearly 2 years; a great new introduction in mobile technology. If you don’t know what RCS is, it’s ok, most of the world is still catching on as many GSM and network service providers, especially in Africa, do not yet support the technology. The RCS technology basically helps you do everything your SMS, MMS, and third-party messaging apps like WhatsApp can do – talk about cannibalization. Guess the whole world, including the tech space, is some sort of jungle, everyone is constantly introducing some amazing innovation that tends to knock the other out of the market.

Who would benefit from this the most?

Even though end users are going to really enjoy this innovative solution, I think it is going to be the more beneficial to brands as it takes branding, customer experience, and data acquisition to a whole new level.

If you want to know more about this, watch the video below.

Strength in Numbers – the Entrepreneurs Confidence

ENTREPRENEURSHIP IS GROWING; MORE AND MORE AFRICANS TAKING THAT BOLD STEP – WHAT DOES THIS MEAN FOR THE CONTINENT?

Source: Unsplash

Source: Unsplash

Africa’s mighty middle class, 100 million strong, have a spending power of $400 million per day. They are hungry, aspirant and well accustomed to the “hustle” required to make a living in some of the world’s poorest regions – Bizcommunity. Story of the lives of quite a number of African people, hence the birth of entrepreneurship.

People want to make both their lives and that of their families better. However, entrepreneurship is beyond filling the belly, it’s about seeing a need and meeting it with innovative solutions. Right now 70% of jobs in our beloved continent as provided by medium and small scale businesses. Therefore, entrepreneurship is directly proportional to job creation (the more the entrepreneurs, the more the employment rate). MSMEs currently account for nearly 40% of the continents GDP and as such has commanded the government of nations to activate policies that has made operations easier. At least 42 African countries have explicit policies and strategies that provide SMEs with training, finance and an enabling environment.

Source: Unsplash

Source: Unsplash

Currently, the growth rate of entrepreneurship in Africa is not showing any signs of slowing down, owing to the increasing youth population, technological advancements, and government involvement.

If you have a business plan, there’s no better time to jump into execution mode other than now.

Smart City

MOBILE AND TECH PENETRATION IN AFRICA IS GROWING AT AN ASTRONOMICAL RATE AS A RESULT, AFRICA IS GRADUALLY TURNING INTO A SMART CITY

Source: Unsplash

Source: Unsplash

Name one country in the world, whether in Africa or someplace else that has experienced any form of economical advancements that it did not thrive under the aegis of technology, and we will delete this piece. Over the years there has been several talks about how the world is becoming a global village – news flash; this has already happened, as people are as close as a click of button. Now that this has been achieved, the quest for Africa to become a smart city is very well in view.

Source: Unsplash

Source: Unsplash

In our previous article we mentioned how that the adoption of technology is one of Africa’s superpowers; this my friend is the real deal. Everything is going smart, from homes, to cars, to appliances, offices, even signage. The penetration of mobile devices and internet is the life wire of this direction.

Africa will not be left out of the technological wave sweeping across the face of the universe and smart business who are agile enough to take advantage of this trend will win.

Reaching Beyond the Skies

OK SERIOUSLY, IT’S NO LONGER NEWS THAT NIGERIANS ALL OVER THE WORLD DESERVE SOME ACCOLADES.

Source: Face2face Africa

Source: Face2face Africa

Every now and then, some Nigerian both within the shores of the country and beyond takes up the challenge of putting a large smile on the faces of Nigerians everywhere. You can’t possibly imagine the level of pride in my heart as I write this piece.

A 26 year old, Silas Adekunle the founder and CEO of Reach Robotics, has put the continent on the map once again by creating the first ever gaming robot. This disruptive innovation has taken gaming to another level. This innovative youngster called his robot called MekaMon. If the first two words that came to your mind just now were Pokemon or Digimon, it means you and I think alike.

Source: Guardian

Source: Guardian

MekaMon has the ability to perform user personalized functions as it leverages on augmented reality. As a result of this brilliant innovation, Silas Adekunle who graduated with a first class from West England University after living his younger years in Nigeria, is now the world’s highest paid robotics engineer.

Reach robotics, during the initial launch of Mekamon sold 500 bots, generating $7.5 million. Following this feat, Silas Adekunle received support from various organizations including London Venture Partners who invested $10 million into the company. He also sealed a deal with Apple to exclusively sell MekaMon in its stores. So with all this cash rolling in, you just have to be either or one of the richest in your field of play.

Source: Kolumn Magazine

Source: Kolumn Magazine

But what does this mean for the global market?

This innovation has altered the gaming experience and taking it to a whole new dimension by delivering an amazing experience to gamers. Brands and organizations can begin to rethink their strategy to leverage on the opportunities this bot creates, with a view to delivering an unforgettable experience to customers.

I’m just here TINKing about everywhere else this remarkable invention can be introduced. #JustTinking