Creativity With Purpose

O2 ACADEMY CREATES FIRST OF ITS KIND 3D ZEBRA CROSSING IN NIGERIA TO CURB THE RATE OF CAR ACCIDENTS.

Source: Auto Report Ng

Source: Auto Report Ng

Creativity with purpose stems from the need to address a problem. Every great advertising content that was ever put out were those which were directly aimed at addressing a need.

Driving in Nigeria can be described as formula 1 without the race tracks as it nearly seems as if the traffic rules don’t exist, thanks to the necessary authorities, all that is being addressed decisively. Well, I am of the school of thought that believes that there’s no problem on the surface of the earth that’s solely dependent on one person or body to fix, gladly, advertising shares this belief as well.

An advertising school situated in Lagos Nigeria, O2 Academy, took to problem-solving by applying design thinking to reduce the rate of accidents and mortality on a Lagos road. In April 2019, O2 Academy designed the first of its kind 3D zebra crossing – now that’s one road sign many Nigerians seem not to recognize. I remember one time I chose not to drive because I was feeling a certain way in my body. I got to a busy road in Nigeria and needed to cross over to the other side so I stood at a zebra crossing, I was there for nearly 45mins –not kidding- before someone eventually stopped to let me through.

In my opinion, this is one of the most innovative solutions I’ve seen this year.

Kudos O2 Academy.

And just so you’d know; O2 Academy is the first advertising school in the Middle East and Africa, aside from South Africa, to win the Loerie awards.” The school participated in a Facebook challenge targeting students at advertising schools across the Middle-East and Africa. The students of O2 Academy won bronze for their campaign against cholera – Thisisafrica.