e-Commerce is Breaking Marketing Walls in Nigeria

THIS IS NEW AND ITS TRENDING IN NIGERIA, LIVESTOCK IS BEING SOLD ON THE INTERNET

Source: Jumia Nigeria

Source: Jumia Nigeria

There are no more walls in marketing in Nigeria as there is practically nothing that can’t be sold over the internet.

As the Eid-el-Kabir celebration gradually approaches, Muslims in Nigeria are gearing up and are earnestly preparing for the holy celebration by purchasing rams which are used to commemorate the event. None Muslims are equally as excited because of the public holiday and plenty of meat that comes with the celebration.

The traditional way of purchasing these livestock is to go to those who rear them (shepherd men) and buy them off of them. Now, ecommerce websites have taken all that trouble away by advertising these animals and doing business online.

Source: Jumia Nigeria

Source: Jumia Nigeria

I could not help my excitement the first time I saw this online and I had to make a purchase to be sure it was not a joke and mine is arriving today.

 I wonder if there is anything that isn’t sold online these days. No more walls, no more barricades, there is nothing that can’t be sold online.

Marketing and Sales; A Blurred Line Armed with Artificial Intelligence

SOON THERE’LL BE NO DIFFERENCE BETWEEN A MARKETER AND A SALESMAN, THANKS TO AI

sales.jpg

So, me and a couple of my colleagues got into an argument about the differences between sales and marketing and we argued about which was more important. We eventually agreed that they both had their place as they both are important, however, the line that separates them is gradually being blurred out as AI is helping both end of the stick achieve same results in the same time frame. Marketers and salesmen would both be able to build brands over time and also make sales immediately as they are now armed with artificial intelligence.

AI does a couple of things but here are a few;

Data acquisition: one area artificial intelligence (AI) has been able to get right over the years is collecting data. Data has always been a holy grail for both marketers and salesmen as it helps with predicting the next point of action, purchase, and effective marketing strategy to deploy.

Automate repetitive tasks: in marketing there are certain tasks that are repetitive and trust me, they can be extremely daunting to undertake every now and then. AI allows you the opportunity to be more efficient and increases your productivity by availing you the opportunity to focus on more important tasks. A report by Mckinsey further buttresses this point as they say nearly 45% of tasks can be automated to achieve the afore mentioned benefits.

AI.jpg

Create a great consumer experience: what do consumers want? Many times, they want to save time, time is money, they say. Consumers want a vendor that can be swift and equally efficient. The more your brand or organization spends a lot of time dealing with mundane issues the more at risk you are to lose your consumer to your competition who is more agile. AI helps your organization attain agility quicker as it will deal with “mundane” issues while your staff can focus on dealing with consumers who require a more human approach to cater for their need.

Although AI is increasingly becoming the more intelligent with every new update it still doesn’t take away certain processes from staff. To adopt the right AI solution, you or a member of staff must devote sometime to brand audit – understand your strengths and weaknesses, also know what your competition is doing. Next, decisively outline what the desired AI tool should achieve and then adopt one.

In this age where the lines between marketing and sales are getting blurred with each passing second every marketer or salesman must be armed with AI to win.

Fast and Nearly Furious

IN A WORLD WHERE TIME IS SEEMINGLY INSUFFICIENT AND LEISURE IS LUXURY, SPEED IS KING.

auto-automobile-automotive-248370.jpg

Many times, when we see movies containing scenes with high speed car and bikes, high way chases, and speed in combat, we feel that pulsating burst of excitement because it is a reflection of what we actually truly want. Do you remember the last time you waited for a bus for longer than normal, or you had to stand in a long queue for you to get your order, or you tried to open a web page that seemingly took forever to display? I know you do, because I know you remember how you felt – awful.

aeroplane-aircraft-airplane-1436697.jpg

No one wants to wait so long for anything anymore which is why every business have adopted the culture of a high speed chase – you need to quickly respond to that customers’ need before your competition does. Everyone is in a race for sustainability and one major way to achieve that is customer centricity. If your business is centered around your consumer, your business is most likely going to stay afloat as it will have the speed and agility to evolve with the consumer as quickly as the cycle takes place. For example, just a few years ago people didn’t have any problem waiting 3 to 4 working days to get an order they made, but now if your business is counting response time on a per second basis, you are bound to lose more customers than you make sales.

This trend is largely evident in the world of digital, where the combination of mobile telephony, online payments, sales data and analytics technology have experienced massive increase in speed in terms of in order and delivery time, and network signal.

This is amazing to say the least. What do you TINK?

African Youth; a Ticking Time Bomb

THE YOUTH POPULATION IS STEADILY GROWING AT AN ALARMING RATE AND THIS MAY BE GOOD OR BAD EITHER WAY IT’S GOING TO BE EXPLOSIVE

houcine-ncib-1318606-unsplash.jpg

Let’s start this article with a brief stats released by Worldometer as of Monday, 4th of February 2019.

• The current population of Africa is 1,306,868,793, based on the latest United Nations estimates.

• Africa population is equivalent to 16.64% of the total world population.

• Africa ranks number 2 among regions of the world (roughly equivalent to "continents"), ordered by population.

• The population density in Africa is 45 per Km2 (115 people per mi2).

• The total land area is 29,648,481 Km2 (11,447,338 sq. miles)

• 41 % of the population is urban (541,028,160 people in 2019)

• The median age in Africa is 19.4 years.

As interesting as those stats are, that is still not what I want you to see; this right here is what I want to call your attention to – nearly 50% of the African population are youth and by 2050, Africa would have the largest youth population in the world. Great news right? Like they say “there’s strength in numbers” but when there isn’t enough pieces of pie to go around, then some people are prone to go savage.

maatla-seetelo-1274865-unsplash.jpg

The fact that Africa is sitting on a goldmine of human resources makes it imperative for governments to implement policies that cater for this large population otherwise all that youthful energy would wreak havoc on the continent – no one wants that.

The enormity of potential for various sectors due to this large population is vast. For marketing, health, security, education, and so on, but when amenities aren’t seemingly catering for them and the economy continually gets tougher then this time bomb is going to explode in our faces.

The time to act is now.

Story Selling

THE TREND IS SHIFTING FROM STORYTELLING TO STORY SELLING

If you have been an ardent reader of this blog you would know that we have seemingly become a broken record talking about what brands are doing in order to stay relevant and ensure sustenance. Well, that’s why we are here though – we exist to bring trends to your notice in real time. We are the Gandalf The Grey of trend watching “you (trend) shall not pass”!

In this article we will be showing you a trend that advertising is employing to help market their clients’ businesses. You know what, I am done with building your anticipation; I’m letting the cat out of the bag. Brands are employing the story selling strategy; this has proven to be very effective and as such it has become a trend in advertising. Like the video above, PepsiCo effectively told the story of how Pepsi is beyond okay and was able to smoothly sell the idea to us – I just finished my third can of Pepsi.

Leading Telecommunications brand, Airtel has been rolling out a series of interesting stories to sell their product and it been driving it home to subscribers and non subscribers who have seen them.

If you and your brand are yet to jump on this bandwagon, you are not late as this strategy in my opinion is timeless – everyone loves a good story and if you tell/sell it well we will buy it.