8 Trends that Rocked 2018

2018 Was Undoubtedly A Great Year And Here Are Few Trends We Spotted That Really Gave The Year Some Oomph

Source:  Pexels

Source: Pexels

I particularly loved my job as a trend watcher in 2018, I saw quite a number of things unfold and happily brought them to your notice. As a result of these trends, people had different experiences in the year, some were good, other were bad, and some others were in-between. So without further ado, here are 8 trends that rocked 2018.

1. Music

Africa got tired of the norm and embraced a different genre of music – alternative music. It’s beautiful to listen to as the lyrics deals with the inherent experiences within the continent and sung in our beautifully refreshing accent.

2. Movies

The beauty about Africans is our quest to always do something better and Hollywood sparked that fire with the release of the Black Panther movie. This put some springs in our steps and increased our pride in our nativity. And so the indigenous movie industry; Nollywood went ahead to make history with the release of the movies King of Boys (currently Africa’s highest ever grossing movie), and Lions Heart (A movie by Genevieve Nnaji that made it to Netflix).

3. Mergers

2018 saw a trend that wasn’t just evident in Africa but globally. We saw quite a number of organizations consolidate in order to make greater impact in their respective industries by delivering value to their consumers.

4. Influencer Marketing

Marketing wasn’t left out of the speedy changes happening across the African landscape. We spotted a few more people attain the influencer status riding on the Instagram platform. Influencers have made it a lot easier for brands to immediately connect with their intended consumers.

5. Feminism

Oh this one shook the world and held Africa by the collar, as a result, Africa is strongly looking into women inclusion in every facet of the economy.

Source: Pexels

Source: Pexels

6. Sports

So the world cup happened this year and we saw France clench the title, better yet we saw the technology – Visual Assistant Referee (VAR) used during the tournament. This technology disrupted the world of sports and enhanced decision making on and off the pitch and has been embraced in league games across the world.

7. Tech

Technology has been extensively helpful in 2018 as we saw the rise of Artificial Intelligence (AI), especially on mobile devices and financial institutions e.g Siri for Apple, Brixbi & Google assistant for Android, Neo for UBA bank, Ada for Diamond bank etc.

8. Global Citizen

There was many talks about how we are no longer distant but now interconnected as we are all global citizens. So no matter which continent of the world you live in, we are all citizens of one country – the World.

There you have it, these trends rocked 2018 and if you TINK we missed any, hit us up in the comment box below and we will be sure to update.

Oh and yes, thank you for sticking around all year round, we are going to have a trendy 2019 together.

Hotspots for the Cool Kids

THESE PLACES IN LAGOS, NIGERIA WILL HAVE YOU WONDERING WHY PEOPLE  TRAVEL ABROAD TO ENJOY CREATIVE HUBS. 

Aerial View of Lagos, Nigeria // Source: Guardian Nigeria

Aerial View of Lagos, Nigeria // Source: Guardian Nigeria

In a fast paced city like Lagos which happens to be the smallest city in Nigeria yet the most populated with about 21 million residents (which is about three times the number of people living in New York) the need for easily accessible creative hubs for people to hang out, relax and get inspired can not be over emphasized.

A lot of people don't have 9-5 jobs, a lot thrive on the ease of moving from place to place, meeting like minds while doing research, networking and of course getting grubs. As members of the new generation of trendsetters and innovative minds we hang out in places that define who we are and help get our creative juices flowing, gone are the days where people could only clock into libraries, borrow books and clock out, but as minds are evolving, so are our hang out spots. Are you new in Lagos? Or are you just looking for places to go and unwind in a creative way? Well here are a few places you can explore. 

Image courtesy of the British Council 

Image courtesy of the British Council 

BOGOBIRI HOUSE: Bogobiri is a contemporary African themed boutique, hotel and restaurant located in Ikoyi, Lagos. They don't only offer services for the experienced traveler but also for the relaxation seeker and creative mind. They have a restaurant where you can get a variety of contemporary dishes and also an open mic night every Thursday evening where people can come and listen to deep poetry and live music while having an avenue to socialize with like minds. You can hang, network and just be yourself in this contemporary space. 
An outer view of Bogobiri House image courtesy of the British Council

An outer view of Bogobiri House image courtesy of the British Council

Te Bogobiri House sign image courtesy of TripAdvisor 

Te Bogobiri House sign image courtesy of TripAdvisor 

An internal View of Bogobiri House. Image courtesy of TripAdvisor

An internal View of Bogobiri House. Image courtesy of TripAdvisor

CAFE NEO: Soon becoming the Nigerian Starbucks, Cafe Neo is home to some of the best tasting coffee, muffins and smoothies with a relaxing and artistic environment. Located nicely in Victoria Island, the cafe is a great spot to not just relax but also to work because in a city like Lagos where electricity is huge problem we need places that we can carry our laptops to and work without an interrupted supply of power. From bloggers posting flatlays of their Macbooks, coffee mugs and muffins on social media, to personal brands making the location a point of meeting, Cafe Neo is rising fast on the scale of businesses that are making Lagos more trendy.
An internal view of Cafe Neo. image courtesy of mycafeneo.com

An internal view of Cafe Neo. image courtesy of mycafeneo.com

Image courtesy of hotels.ng

Image courtesy of hotels.ng

STRANGER: As the name implies,  'stranger' is one location you can go to completely zone out from the hustle and bustle of Lagos, the minute you step into this building it's like you're a stranger to the ever so busy lifestyle of Lagos. Starting out as a contemporary boutique, hosting some of Nigeria's contemporary fashion brands,  stranger has now grown into a lifestyle hub where you can find a café and bar, you can also enjoy free Wi-Fi and a co-creating space and enjoy activities like Yoga, film screenings, a contemporary art exhibition space and even Game night. Located in Lekki, Lagos, stranger is becoming one of the most popular spaces for the cool kids to hang out. 
Internal view of Stranger Lagos. Image via strangerlagos.com

Internal view of Stranger Lagos. Image via strangerlagos.com

There are other places like Terra Kulture, Fuze lounge and also some particular restaurants for people to explore but one thing these places all have in common is their location. Victoria Island, Ikoyi and Lekki are the three main areas in Lagos where people in affluence reside, similar to Manhattan in New York  or central London, you might wonder why these spaces are strategically set up here, well this is mainly because they feel these areas have a larger number of the audience they're trying to reach which to a large extent is true but the Lagos mainland is more populated and people tend to have a misconception  that majority of those living on the mainland can't afford this. This is not true. Although, most of the time,  people shy away from opening social hubs in these areas due to unavailability of some resources and a low number of the target audience, a lot of people who reside on the mainland of Lagos (similar or Brooklyn or Queens in New York) are looking for more classy spaces like this. There is a market for high class social hubs in these areas and we hope to see more business owners springing them up soon. 

Terra Kulture. Image via reviewnaija.com

Terra Kulture. Image via reviewnaija.com

Well, of course I can't mention all these without mentioning our very own TINK space that we like to call the "Common Lab". This is a creative space for people of like minds to focus on work while also co-creating with other like minds. As a member you enjoy services like Wi-Fi, coffee and access to oh so interesting library, it's like your own office except you don't have to worry about the nitty gritties like electricity and welfare, we take care of that and all you do is pay a monthly membership/ access fee and here's the best part, for all those living on the mainland of Lagos it's easily accessible, the Common Lab happens to be one of the few spaces available on the mainland that offer this. It's a great place to create, explore and Re-Think.

Some of the Exciting Moments You Missed at TINK's Open Day

IN CASE YOU MISSED TINK AFRICA'S OPEN DAY, WE HAVE GRACIOUSLY CURATED EVERY MOMENT JUST FOR YOUR EYES ONLY. DIG IN!

TINK Africa, a Trends + Intelligence networking platform, focusing on Consumer Insights and Business in Africa celebrated her second year anniversary on the 28th of January, 2017 at the TINK Africa office space, now popularly known as the TINK Space.

Guests at the TINK Africa Open Day

Guests at the TINK Africa Open Day

The event featured more than just chat sessions, there were chops, drinks and cool African music. All the cool cats of Lagos were gathered at the space, adhering to the rather intriguing Afrocentric dress code.

In attendance was a variety of people ranging from entrepreneurs to business executives to bloggers, creative professionals, marketing executives and lots more.

Networking at the TINK Space

Networking at the TINK Space

Visitors got the opportunity to network  as well as with the TINK Africa team. Visitors were granted access to an exciting tour through the TINK Space.

TINK Africa Team (Lady Soliders) // [Left to Right] Mercy Frank, MJ, Iju and Meme

TINK Africa Team (Lady Soliders) // [Left to Right] Mercy Frank, MJ, Iju and Meme

After the tour, one of the visitors, Iyamu Osaze, a Web Developer and Tech Enthusiast confessed 

This is everything I have been looking for, a space to work, play and network. I love the general Africanness around the house. TINK Africa is the future of work, play and creativity

TINK Africa launched new services in addition her previous packages - Introducing the TINK Africa Common Labs which features: Accelerator Hubs, Co-working & virtual offices // The bschool, an unconventional learning system for creative and marketing professional offering four courses on Strategy, Media and Digital, Consumer Intelligence & Future of Advertising and the recruitment of a new breed of trend spotters tagged “TINK SPOTTERS"

Here is a quick photo story of our favourite moments from the TINK Africa Open Day Event [Scroll through the Gallery Below]