The Richer The Messenger The Better The Experience

RICH COMMUNICATION SERVICES; A NEW INTRODUCTION TO MESSAGING THAT’LL CHANGE HOW WE CURRENTLY SEND MESSAGES

Source: Adweek

Source: Adweek

If you are familiar with business terms or consumer insight reports or you just use the internet from time to time, you may have come across the words “Customer Experience (CX)” at some point. Well, it is actually a big deal in the business landscape at the moment, as every business owner is working hard to ensure a consumer-centric standpoint in their organization. This is all in a view to enhance the customer experience. One thing to point out really is that CX is being powered largely by technology as newer techs are being introduced into the market to give consumers an experience of a lifetime.

Rich communications services also known as RCS is a technology that has been around for nearly 2 years; a great new introduction in mobile technology. If you don’t know what RCS is, it’s ok, most of the world is still catching on as many GSM and network service providers, especially in Africa, do not yet support the technology. The RCS technology basically helps you do everything your SMS, MMS, and third-party messaging apps like WhatsApp can do – talk about cannibalization. Guess the whole world, including the tech space, is some sort of jungle, everyone is constantly introducing some amazing innovation that tends to knock the other out of the market.

Who would benefit from this the most?

Even though end users are going to really enjoy this innovative solution, I think it is going to be the more beneficial to brands as it takes branding, customer experience, and data acquisition to a whole new level.

If you want to know more about this, watch the video below.

This Is An Eye Opener!

FERO MOBILE INTRODUCES A NEW PHONE FEATURE THAT ALLOWS YOU TO UNLOCK YOU PHONE WITH YOUR EYE

Have you found yourself in an uncontrollable situation, where you just want to unlock your phone but your hands are oily, soapy or you know just cannot do the trick, and you just sit there wishing you could unlock your phone with your eyes? Well send a "thank you" email to FERO Mobile.

A retinal scan is a biometric technique that uses the unique patterns on a person's retina blood vessels. It is not to be confused with another ocular-based technology, iris recognition, commonly called an "iris scanner." Iris recognition uses video camera technology with subtle near infrared illumination to acquire images of the detail-rich, intricate structures of the iris which are visible externally. Digital templates encoded from these patterns by mathematical and statistical algorithms allow the identification of an individual or someone pretending to be that individual.[1] Databases of enrolled templates are searched by matcher engines at speeds measured in the millions of templates per second per (single-core) CPU, and with remarkably low false match rates.

IRIS SCANNING TECHNOLOGY

The new IRIS technology provides you with an additional form of authentication to reinforce security. Unlocking your phone has been made easy, as it takes less than  a second to unlock the potential of FERO IRIS. With major features as

// Iris scanner- Enhance security protection through IRIS scanning technology.

// 5.0 inch display - That brings your phone up to 3D display

// To capture real-world authenticity, FERO IRIS packs an 8MP + 2MP camera with subject-tracking and auto-focus for variable distance & lighting clarity.

// 1GB RAM- Run games and apps without any difficulty.

// 4G LTE Connectivity - For fast internet everywhere you go.

// 2,500 MAH Battery- No Power, No problem.

// Quad Core Processor- Do multiple things at once and with ease and speed.

// 32GB Storage

Now I would like to first commend the makers for this feature although they are not the fist brand as they follow in the stead of other mobile brands such as Samsung; Now while they would get a 60% rating from me due to consumer insight and creativity; there are two major problems i would like to point out that will hinder the exploration and success of this feature:

// Power Supply: I speak for Nigerians, when i say the moments we have light are a 15 to 100 ratio, so how do they deal with this iris unlock feature? wait till the secondary power supply comes on till  they unlock their phones and use, if at all/ What if there is no power in the inverter and there is fuel scarcity, we just stare at our phones all night unable to use?

// Eye Infections: Another factor we cannot control, so if my eyes are infected and or swollen almost shut because of an eye infection such as apollo or boil, i would not be able to enjoy my money's worth?

 

The Possible Death of Nigerian Data Giants?

MUSIC PRODUCER, DON JAZZY,  LAUNCHES FLOBYT TO PROVIDE FREE WIFI TO PUBLIC PLACES IN NIGERIA 

Don't use your data. Use ours. Flobyt Wifi is a free, fast, reliable and easy to use wifi service across our partner locations including; eateries, parks, taxis, buses, restaurants, cafés and many more. Flobyt Wifi is designed to replicate your 'at home' wifi experience, when you're out and about.

I would like to start this piece by saying, a lot of necessary things in Nigeria have stipulated outrageous prices, things like water, food and toiletries (special emphasis on female hygiene materials). Data is expensive, even if you are a billionaire you know that this is true, not only is it expensive, it gets exhausted before you spell out D-A-T-A. Now in the rare event where it is affordable you would literally have to go to extreme ends and corners of your location, waving your hands as if trying to signal at someone across the road, just to get adequate data service. What this high cost of data does is put a hedge on total exploration and benefits as relates to internet usage. 

Hopefully to put an end to data and its affiliated struggles, Music Producer and Mogul, Micheal Collins Ajereh aka Don Jazzy has teamed up with Nigerian technology entrepreneur and founder of Tsaboin, Dele Odufuye, to launch Flobyt Wifi. Flobyt WiFi is a free WiFi service to be installed across public spaces in Lagos such as restaurants, parks, taxis, buses, restaurants etc. The locations would have to be Flobyt partners, of course.

DELE ODUFUYE, FOUNDER OF TSABOIN

DELE ODUFUYE, FOUNDER OF TSABOIN

According to co-founder, Dele Odufuye:

Flobyt is 100% free for the users and our partner locations, all you have to do is walk in and log in. In fact, our working slogan is ‘Don’t use your data, use ours’.

We know that this is not the first free WiFi proposition in Nigeria. However, we have state of the art technology, speed, security and speed to make it an enduring one.
DON JAZZY, MUSIC PRODUCER AND CO-FOUNDER, FLOBYT WIFI

DON JAZZY, MUSIC PRODUCER AND CO-FOUNDER, FLOBYT WIFI

The WiFi service is unrestricted for customers in the vicinity of a Flobyt partner location. Now, although it is not the only free WiFi solution in Nigeria as there is Gospot among others, the co-founders of flobyt plan to take the long term train. Flobyt WiFi is already installed in various locations across Lagos. Low traffic spaces can currently accommodate 10 – 30 users at a time, while places with higher traffic goes up to 80 users at once. With expansion plans which include establishing first the rest of Nigeria, then West Africa and ultimately throughout Africa to give the public access to free internet, we are eager to see flobyt come and develop itself.

This leads us to our important question, would the advent of free WiFi services put an end to the long standing reign of telecommunication giants like MTN, Airtel, Glo and Etisalat. There are two perspectives to the question:

Firstly, I would like to daresay YES!, if you are an entrepreneur/business owner or basically have sole access to a smart phone; you know how much more money you would get to save and be able to invest in other aspects of your business or life if you had to save money on data expenses. Businesses would perform better if they have unrestricted access to WiFi and internet activities especially businesses whose existence and thriving relies the internet and the barely exploited world of social media as a business tool. If you've lived abroad and had to come back to maybe visit or set up a business in Nigeria, you would admit it was harder for you to a lot of things, because of the lack of free public WiFi; what this simple instance says is that internet access is the sole surviving base of business and without that or difficult access to it, business would be limited and inhibited from reaching their full potential.

Secondly, NO! Nigerians hate change and simultaneously lock the gates to development and in this case, technological advancement. Fear of the unknown and ignorance do not create an environment for growth through resistance and refusal of suggested way outs of obvious problems. In the course of writing this article, I spoke to a friend and exclaimed in Joy, how there will now finally be free WiFi in Nigeria, and guess what? she rolled her eyes, and adamantly said she would rather stick to buying data rather than let some man make money off using free WiFi. Nigerians are resistant to the smallest form of change.

In conclusion, while a large percentage of I would like to say educated and "woke" Nigerians would buy into this idea, especially  millennials (you know anything to be able to spend long hours on social media) and starts-ups/entrepreneurs, if this happens what may be the outcome is a re-branding of telecommunication giants and or merging into one and working hand-in-hand with phone cpmpanies to become defualt service providers, either ways we project a great decline in the patronizing of ISP's (Internet Service Providers).

We believe that just because it is free doesn’t mean you should endure “anyhowness”. Our FREE wifi is fast and secure. We do not limit the website you visit per session you are connected.

FREE Flobyt Wifi are available around you. If you are in Lagos, Abuja, Port-Harcourt or Ibadan, check out any of partner locations,
and patronize them. While you are at it, look out for Wifi signal on your phone. Connect normally as you would any other network.

New Media and The Future of Business in Africa

MEDIA MOGULS ARE EXPECTING A MASSIVE IMPROVEMENT IN THE MEDIA SECTOR THROUGH THE USE OF TECHNOLOGY. CHECK OUT NOTES FROM TOP MEDIA PERSONALITIES OBI ASIKA, MO' ABUDU AND BOLANLE AUSTEN-PETERS AT SOCIAL MEDIA WEEK LAGOS 2017

Immense progress have been made in technology in the past decade. Digital disruptions in Nigerian financial technology have caused varieties of channels of payments and transactions. Connecting this to the media, it has been found out that such progress has not be made in the Nigerian media stream. At the Social Media Week Lagos , 2017 Obi Asika, Bolanle Austen-Peters, Chika Nwobi, and Mo’ Abudu in a chat with media enthusiasts revealed how we can improve the Nigerian media sector like its the financial sector counterpart.

Here is an excerpt from the panel of discussion

MO ABUDU, CEO EBONY LIE TV AND PRODUCER, THE WEDDING PARTY

MO ABUDU, CEO EBONY LIE TV AND PRODUCER, THE WEDDING PARTY

Mo’ ABUDU

"Immensely!  The ‘Wedding party’ movie was successful because we drove the ads for the movie via social media and I must say that response was 10 times better than we did with the first movie we made.

We were able to interact with our online audience by creating content with scenes from the movie and made it relatable to them. We asked questions like how is your mother-in-law treating you? What is your favourite African dish? We also gave them the opportunity to meet and greet the stars at the Cinema which made them feel like a part of the community. We used each casts’ fan base

People want content that is relatable and that is why local content is winning. Your content can’t be too alien.

Should you have difficulty getting investors to carry the financial responsibility of you project, use collaboration which is key. Get friends with different needed skills and get them to collaborate to produce your content. This is important.

The one sentence I would advise content creators to always have at the back of their minds is to  CHANGE THE NARRATIVE

The future of media is that will see a lot more stories that will be churned out will have an African twist to it"

OBI ASIKA, MEDIA MOGUL AND CO-FOUNDER, SOCIAL MEDIA WEEK, LAGOS

OBI ASIKA, MEDIA MOGUL AND CO-FOUNDER, SOCIAL MEDIA WEEK, LAGOS

OBI ASIKA

"Technology indeed is changing the media landscape in Nigeria: The mobile phones gives the audience the democracy of access which is the simple most important thing.

The history and present day media put side by side, shows that back then on TV black content was rare. Now black content is dominating 30% of twitter space.

The future of media is mobile.

The most disruptive thing about the media today is that you see little people without pockets of money creating contents and are changing the face of entertainment and amassing tons of followers.

Social Media Platforms helping Media: These disruptions provides access. Here you can get thousands of people interested in what you do. This wasn’t the case about 20 years ago. Nigeria wants to talk. They want to connect.

To break through the media world you need to have a niche/focus. This is important. You also need to find a partner to collaborate with especially in financing.

Content creators in Nigeria should note that our biggest export is our culture. Not oil.

The one sentence I would encourage content creators to have in their consciousness is to grab opportunities. Embrace what makes you unique and use every opportunity to take that uniqueness global.

The future of media will be authenticity. Only those who have original and relatable content will go far."

BOLANLE AUSTEN-PETERS, FOUNDER TERRA KULTURE AND PRODUCER, SARO THE MUSICAL

BOLANLE AUSTEN-PETERS, FOUNDER TERRA KULTURE AND PRODUCER, SARO THE MUSICAL

BOLANLE AUSTEEN-PETERS

"Mobile phones have changed the media world. Through the phone, we can do marketing easily and attract large audience base.

The most important thing content creators should note is that In Nigeria, local content is critical.

Fashion, food, literature, television, movie are the sectors of entertainment to watch out for in the next few years to make massive profits from.

The one word I would always say to content creators is QUALITY. Always make sure your work can stand the international market

Here’s the future of Media- Africans will begin to tell African stories. Take a look at Beyonce’s recent works with lemonade and the Grammy award performance. She sold the African culture to the world."

Is there a Future for the Nigerian Mobile Industry?

WOULD NIGERIANS LET THE LIKES OF KOSMOS MOBILE AND OBI PHONE PHASE OUT IPHONE?

I am currently saving up to buy an iPhone so I'm sure not if it is appropriate to write this article, Anyway, stick with me. Smartphones have come a long way since the advent of the iPhone in 2007 with healthy contenders like Samsung, google and HTC; they still wear the smartphone crown. 

The question now is, would Nigerians who have what I like to call an adopted habit of patronizing foreign products to be tagged as "cool" and all social media "#goals", give  the indigenous mobile industry a chance to defeat the iPhone or at least even patronize them? I'd say no! Why? Due to a constant behavioural pattern exhibited. 

Truth is after the #buynigeriatogrownigeria movement was launched, Nigerians are still always quick to show off their foreign buys on social media because they have been brainwashed to think it makes one cool. We are not here to dispute the fact that Apple products are super awesome and for now has the best phone camera, but if we do not patronize Nigerian made phones, we cannot first of all ascertain the performance and this would also discourage producers to further develop the prototypes. 

KOSMOS MOBILE

CHRIS OMBEH, CEO OF KOSMOS INNOVATION INTERNATIONAL

CHRIS OMBEH, CEO OF KOSMOS INNOVATION INTERNATIONAL

I have always been fascinated by mobile phone technology, for me, this is an opportunity to play an active part in its evolution.

Hardware and design

The Kosmos Mobile has all the makings of a mid to high range device targeted at emerging markets. At 7.2mm, in width a 5.5 inch FHD 1080p display and a Dual SIM (LTE) capability, a 3GB RAM, 32GB internal memory (expandable) makes the phone promising; it also offers an octa-core processor, all powered by a 2600 mAh non-removable battery, a 13MP camera powered by Sony and a finger print sensor.

THE POWER BUTTON AND VOLUME CONTROL ON THE RIGHT, |   techpointng

THE POWER BUTTON AND VOLUME CONTROL ON THE RIGHT, | techpointng

HEADPHONE JACK AT THE TOP | techpoint.ng

HEADPHONE JACK AT THE TOP | techpoint.ng

SIMCARD TRAY ON THE LEFT |   techpoint.ng

SIMCARD TRAY ON THE LEFT | techpoint.ng

With a battery of 2600 mAh and an average life of four hours, according to techpoint.ng

The Kosmos Mobile (unnamed model 2) is a pretty decent phone all round, that you easily forget it’s still in the prototype phase. My verdict is that, despite some UX and design flaws, it holds a lot of promise.

With a planned public release for 2017, there’s ample time to make all the necessary tweaks. All that’s left now is the funding to make mass production a reality. Up to this stage, Kosmos Mobile has been fully bootstrapped. But Chris tells me Kosmos  Mobile is currently on the lookout for investors. So far, they’ve managed to garner interest from a Nigerian investor who might be willing to invest seed funding into the parent company, i.e Kosmos Innovation International

The plan is to launch 3 models in 2017 — this one I reviewed, which will cater to the high end at 70k and 2 other models priced 26k and 45k.

Chris’ long term plan is to have Kosmos Mobile “become the top mobile phone product in Nigerian and around Africa”. From all indications, he is in for the long haul. Having never really been in paid employment for a single day in his life, Chris left the UK, following completion of his first degree in Business Information, for Malaysia. There he co-founded two companies before moving back to Nigeria to found Kosmos Innovation Limited.

“I have always had ideas which I would love to share with the world”, Chris says, “and the only way to do that is having the freedom which entrepreneurship brings.”

With such huge ambitions for Kosmos Mobile, one can only patiently wait to observe how they deliver in 2017.


OBI PHONES

It’s been more than 30 years since John Sculley became the CEO of Apple, where he presided over some of the company’s biggest hits — and the controversial ouster of its co-founder, Steve Jobs. Sculley was forced out of the company in 1993 after a series of missteps, but he never left the world of tech. Sculley’s latest venture is Obi Worldphone, a new mobile device manufacturer attempting to take advantage of the billion people expected to upgrade over the next three years from low-end "starter" smartphones to more full-featured models. Obi released five smartphones made with off-the-shelf parts in the United Arab Emirates last year as a kind of test, and the company says it has already climbed to 5 percent market share there.

The phones were designed by Ammunition, the high-powered San Francisco design firm whose previous credits include the original designs for Beats headphones. Robert Brunner, a partner at Ammunition who previously collaborated with Sculley on devices including Apple’s PowerBook and Newton PDA, led the effort.

Obi will distinguish itself from competitors with eye-catching design details and better components than its target customers are used to. "Our differentiation is no-compromise, beautiful design,"

What is unique about Obi Worldphones is the role that Robert and his team play. We said, the only way we’ll go into this business is if we’re convinced we can build products with no compromise. They have to not just look cool, but be perfect in terms of fit and finish. They have to not just look cool, but be perfect in terms of fit and finish.
OBI PHONE 2.jpg

Both phones run a slightly modified version of Android Lollipop the company calls Lifespeed. At this point, there’s not much to Lifespeed — it’s essentially a custom lock screen with some original background wallpaper. But it will evolve over time, Obi says. Sculley says the design makes no compromises despite its low price. The SF1 features a Qualcomm Snapdragon 615 processor, 2GB or 3GB of RAM, and 16 or 32 GB of internal storage, expandable up to an additional 64GB with a micro SD card. (The higher-end model costs 78,372 Naira) The back-facing camera has a 13-megapixel camera with automatic focus, powered by Sony’s IMX214 Exmor sensor, and allows for geotagging, touch focus, face and smile detection, panoramas, and 1080p video at 30 fps. The front camera has a 5-megapixel camera and LED flash. The SF1 also features Dolby Audio with 7.1 channels of high-fidelity sound, along with dual microphones for noise cancellation. The battery is a more than respectable 3,000 milliamps.

Despite the promises made by smartphones as regards performance in their advertisements,hard truth is for example a 13mp HTC phone will not do nearly as well as an 8MP apple phone; so i can't even blame consumers and this clear cut higher performance by apple phones reflects in sales as apple owns nearly 92% of profits made in smartphone business while HTC barely has 2%. So the question is, how can other smartphone users win the hearts of their consumers in Nigeria? We have four simple ways we think they can

// Battery Life- it is no deep knowledge the sad situation of power supply in Nigeria, so a longer battery life would be a great selling point.

// Price & Functionality- Well, maybe not for you, but it is hard for people especially in these times of recession, so if you are going to make someone cough out money for a phone at least make it worth it terms of functionality relating to quality enjoyed during user experience.

// Camera- We know it will be expensive to fit in a high quality camera, but don't have consumers walking around with a 13MP camera that barely lives up to the hype.

// Operating System & Updates- Most people hardly get the chance to update their phones till they get a new one for a new experience; so when they get the phone, it's only right that a team is constantly working to better their user experience with cinstant updates.