You’ve Got Your Own Chauffeur

WITH THE INCLUSION OF DOOH TO THE MARKETING MIX, ADS WILL FOLLOW YOU EVERYWHERE YOU GO

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The OOH space in Africa has largely been a source of concern for both agency and clients over the years owing to the fact that they have been puzzled with finding ways to track the efficiency of OOH – we want to know when the TA is being reached, how many has been reached, which board had the most eyeballs, what to keep doing, what to quit doing, and more. Although there has never been doubts about the effectiveness of OOH on delivering ROI but everyone just needs to see the numbers at some point. This concern therefore gave birth to DOOH – Digital Out Of Home advertising. With this innovation tracking the metrics isn’t just possible but easy.

OOH in Nigeria has come a long way since the days of traders painting rocks and walls on routes leading to trade centers. These days, we see about 11,443 standing billboard structures in the country, with 4% of our sites as Digital Out of Home (DOOH).

This reflects a whopping growth of over 600% in DOOH penetration in the last decade, commanding about 50% of the total Nigerian OOH media spend. Lagos, the nation’s nerve commercial center, boasts more than 60% of Nigeria’s entire spend in OOH (Dentsu aegis).

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The growth of DOOH in the country can be attributed to:

The need to measure growth: as stated before, agencies and clients needed to find a more effective way of measuring KPIs that are OOH specific. Since the traditional OOH boards wasn’t delivering this necessary report it was only a matter of time for digital to take over that space.

Urbanization: Nigeria in the last decade has seen what we currently describe as a technological boom. As result there’s been an upscale of the number of shopping malls, leisure parks, and more. These provide more consumer touch points which amplifies the reach of the digital out of home ads.

They are more interactive: the purpose of advertising is to get the consumer to interact with the brand, also note that the media consumption pattern of Nigerians have evolved as they are drawn to rich communication materials. As a result, the DOOH platforms provides a more intriguing and interactive mode of communicating to the desired TA. It is captivating and compelling.

With the inclusion of DOOH in marketing mix, the ads you may only see while on your phone, laptop, or other devices will be waiting for you outside your home. You won’t miss anything.

In the end, innovation is the lifeblood of business.

The Richer The Messenger The Better The Experience

RICH COMMUNICATION SERVICES; A NEW INTRODUCTION TO MESSAGING THAT’LL CHANGE HOW WE CURRENTLY SEND MESSAGES

Source: Adweek

Source: Adweek

If you are familiar with business terms or consumer insight reports or you just use the internet from time to time, you may have come across the words “Customer Experience (CX)” at some point. Well, it is actually a big deal in the business landscape at the moment, as every business owner is working hard to ensure a consumer-centric standpoint in their organization. This is all in a view to enhance the customer experience. One thing to point out really is that CX is being powered largely by technology as newer techs are being introduced into the market to give consumers an experience of a lifetime.

Rich communications services also known as RCS is a technology that has been around for nearly 2 years; a great new introduction in mobile technology. If you don’t know what RCS is, it’s ok, most of the world is still catching on as many GSM and network service providers, especially in Africa, do not yet support the technology. The RCS technology basically helps you do everything your SMS, MMS, and third-party messaging apps like WhatsApp can do – talk about cannibalization. Guess the whole world, including the tech space, is some sort of jungle, everyone is constantly introducing some amazing innovation that tends to knock the other out of the market.

Who would benefit from this the most?

Even though end users are going to really enjoy this innovative solution, I think it is going to be the more beneficial to brands as it takes branding, customer experience, and data acquisition to a whole new level.

If you want to know more about this, watch the video below.

Impostor Filter

THE NEW SNAPCHAT FILTER IS STARTING A DISTURBING FRENZY

Since the inception of social media, a whole lot of innovation and revenue generating opportunities have sprung up, but right now I am concerned. Most of these social media brands like Facebook, Twitter, Instagram and so on have achieved brand equity, however, one of them have turned to bolder strategies to win over new users.

Snapchat is grabbing the bull by the tail and I’m not sure if that’s a great move but I am certain it’s an outrageously bold one. They initially came with all the amazing filters that totally transforms you to the image you’d like or to something funny, then they introduced the voice changing filter – this rose an eyebrow. Now Snapchat has come with a new filter I call The Impostor Filter, it completely transforms a man to a lady and I am like what the ****.

Take a look at these videos and tell us what you TINK in the comment section below.

I’m shook.

Smart City

MOBILE AND TECH PENETRATION IN AFRICA IS GROWING AT AN ASTRONOMICAL RATE AS A RESULT, AFRICA IS GRADUALLY TURNING INTO A SMART CITY

Source: Unsplash

Source: Unsplash

Name one country in the world, whether in Africa or someplace else that has experienced any form of economical advancements that it did not thrive under the aegis of technology, and we will delete this piece. Over the years there has been several talks about how the world is becoming a global village – news flash; this has already happened, as people are as close as a click of button. Now that this has been achieved, the quest for Africa to become a smart city is very well in view.

Source: Unsplash

Source: Unsplash

In our previous article we mentioned how that the adoption of technology is one of Africa’s superpowers; this my friend is the real deal. Everything is going smart, from homes, to cars, to appliances, offices, even signage. The penetration of mobile devices and internet is the life wire of this direction.

Africa will not be left out of the technological wave sweeping across the face of the universe and smart business who are agile enough to take advantage of this trend will win.

LAPPS

BRANDS AND CONSUMERS HAVE BEGUN TO EXPERIENCE A SYMBIOTIC TYPE OF RELATIONSHIP WITH THE RISE IN LIFESTYLE APPS

Source: Pexels

Source: Pexels

What do you want from a brand? Yes you, you reading this, it’s you I’m asking because as you go about your daily activities brands and marketers tend to plague you with a humungous number of ads. Doesn’t it sometimes irritate you or make you feel like you are walking through a valley of ads. I was walking through an aisle the other day and I literally felt like one who was walking through a valley of ads, brands everywhere, the bright and shiny colours were blinding.

That being said, one major challenge marketers have been embattled with over the past couple of years has been how to integrate their brands with the lifestyle of their consumers. In a view to make this happen, they end up having consumers live amongst a plethora of marketing communications that it becomes more difficult to separate the truth from the lies.

Source: Pexels

Source: Pexels

However, marketers have found a great way for ads and consumers to co-exist effectively. Owing to the rise in internet penetration and mobile devices, brands have chosen to invest heavily in Lifestyle mobile APPlicationS. Lifestlye APPS that keeps you up to date with relevant information for the consumer and also ensuring that the marketing communications of brands are heard. Some of such apps include Habari, Alat, Madivas, Sliide etc.

These apps help you breathe.