Is It Me, Or Are Companies Battling Over Online Video Streaming?



It’s a no brainer that video content amasses the most amount of engagement and interactions (consumption) via online media. According to Cisco, 80% of all internet traffic are generated from video content. Little wonder why a number of companies have begun to battle for mindshare both in Africa and globally in the online video streaming market.

Since this market is still a blue ocean, it means it is not as saturated as it is prospected to be, until then newer players especially big players are expected to keep flooding the market with big bucks to spare.

Talking about new entrants, some big boys have chosen to give Netflix a run for the money. Netflix did a fine job in creating this market and now has over 118 million subscribers worldwide. Before they launched, there were a number of online video streaming platforms but of all of them, Youtube cracked the customer analytics bit of their strategy and brought online video streaming closer to us, especially in Africa. Youtube which according to Oberlo has over 1.9 billion active users monthly, also a total of 1 billion hours of video content is consumed on Youtube daily, while 72 hours worth of video content is uploaded on Youtube daily. This is definitely a trillion-naira market.

Source: Pulse

Source: Pulse

So here is the reason for this article; if you aren’t creating video content, your content marketing strategy is off. Here is why, businesses like Apple, DC, and Roktv understand the necessity of putting out great content – video content – and have entered the market to compete for users with Netflix.

Apple is said to be spending a couple billion dollars over 2018 and 2019 on the development of exclusive original programming. That’s a lot of TV! It’s nothing compared to the $12 billion Netflix spent on content in 2018, but it’s still a very big investment, Macworld. DC universe have been in the business of producing top notch tv series and they aren’t new to the online video streaming business. ROKtv, Startimes and others in Nigeria are currently leading the indigenous African online video streaming market and they are not showing any signs of slowing down.

My friends and family these days no longer remember to watch cable television, they believe that online video streaming channels make the best video contents. Well that’s their thought, what is yours?

Super Power or Survival Strategy



These days every African is seemingly unapologetically conscious of his or her resources especially finances and they guard it jealously. Which is why whenever they want to make a purchase, the commodity with more value for money wins the choice battle. As a result of this growing consciousness among individuals, there is, therefore, steep competition in virtually every facet of business. For the sake of this article, we will be looking into the creative industry and the new survival strategy among the ones they call “Creatives a.k.a Designers”.

Currently, the creative industry has seen more and more of its designers dabble with photography as they are compelled to go the extra mile to deliver more value on the job as such, they’ve taken on photography – talk about secret superpowers. Do you want to survive in this creative jungle? You need to bring something other than great knowledge of all the design suites, you need a great eye for colours and images, hence photography. The knowledge of light composition and style adds a different kind of spice to your work.


In terms of delivering value;

The gaping hole between designing and having the right images

Ever tried to search for African photos online? Daunting. I thought this was a joke as the internet is supposedly an archive of photos but try searching for photos of Africans doing something specific, you’ll almost not find. As more designers venture into photography with their knowledge of the specific needs of the creative industry, I am hopeful that soon we’ll close this gap.

Images are expensive

Trying to put together a photo session or even buy an image off of some stock site can be relatively expensive. In a view to deliver value and earn more, designers may take the pictures themselves and this way they’ll seamlessly get the right kind of image they desire.

The spicy ingredient

Designers with a relatively good knowledge of photography tend to put out better work as well as photographers with a relatively good knowledge of designing. The two go hand-in-hand (a couple).


The Richer The Messenger The Better The Experience


Source: Adweek

Source: Adweek

If you are familiar with business terms or consumer insight reports or you just use the internet from time to time, you may have come across the words “Customer Experience (CX)” at some point. Well, it is actually a big deal in the business landscape at the moment, as every business owner is working hard to ensure a consumer-centric standpoint in their organization. This is all in a view to enhance the customer experience. One thing to point out really is that CX is being powered largely by technology as newer techs are being introduced into the market to give consumers an experience of a lifetime.

Rich communications services also known as RCS is a technology that has been around for nearly 2 years; a great new introduction in mobile technology. If you don’t know what RCS is, it’s ok, most of the world is still catching on as many GSM and network service providers, especially in Africa, do not yet support the technology. The RCS technology basically helps you do everything your SMS, MMS, and third-party messaging apps like WhatsApp can do – talk about cannibalization. Guess the whole world, including the tech space, is some sort of jungle, everyone is constantly introducing some amazing innovation that tends to knock the other out of the market.

Who would benefit from this the most?

Even though end users are going to really enjoy this innovative solution, I think it is going to be the more beneficial to brands as it takes branding, customer experience, and data acquisition to a whole new level.

If you want to know more about this, watch the video below.

Battle for the Eardrums


Source: Dreamstime

Source: Dreamstime

It’s a bright and sunny day on any particular day of the week as it is every other day in tropical Africa when it is not a rainy season – one of the predominant seasons in Africa. Still nursing hopes of beholding a snow flake fall through the African skies but loving the African weather just the way it is, we wake up every morning to a hot or cold shower, say a prayer – most of Africa is very religious, get dressed, and head out to conquer the world. Although, we often stop at the door, walk back into the house to pick up a vital accessory we nearly forgot - the earpiece.

The earpiece wearing trend in Africa has become a culture, a way of life that has eaten deep into the society. I remember riding the bus onetime and realized that nearly every single person sitting in the bus had their earpiece on. Although, the elderly in the society frown at it out of concern for their ears but the massive youthful population housed in Africa have almost entirely embraced the culture. You’ll find people on the streets, at homes, or in their offices (places where they do business) wearing an ear plug.

Source: Marketing donut

Source: Marketing donut

This culture is largely buoyed by the love for contemporary African music, the need to speak to friends, loved ones, and business partners while driving, the need to get the best out of video calls, and the shear need of wanting to be alone or cut one’s self out of the presence of others in order to concentrate.

This culture has given rise to a growing market which has made audio music providers such as Deezer, Boomplay, Apple music, Samsung music, Spotify, and so on very popular. As a result these audio music providers or platforms are in a battle to deepen their market share on the African soil, deploying exemplary marketing strategies to win the fight for the eardrums.

However, the side effects to wearing earpieces may include tinnitus (noise in ear), hyperacusis, ear infection, pains, loss of hearing, or worse, affect the brains. In as much as we may not be able to abandon the trend we should devise healthier means of using our beloved earpieces to prevent any of these side effects from occurring.



Source: Pexels

Source: Pexels

In the world we currently live in, we are all looking for that next big thing we can all take advantage of that will likely deliver the desired value. Over the past few years, we have seen a plethora of marketing strategies get implemented; some worked and some didn’t. Also, we have seen marketing communications evolve over time for the same reasons.

One very recent marketing inclusion that’s sweeping across the business landscape is the Influencer Marketing – Is this the future or not?

Source: Eveyo

Source: Eveyo

Based on thorough analysis, influencer marketing has been an age old practice as celebrities have always been used to promote products, services, and events all over the globe. However, what’s new is the use of popular social media personalities to promote same. The latter has proven to be equally effective as these influencer have a relationship with their niche audience and they seemingly gain their trust.

Influencer marketing is arguably the future of marketing in Africa and the only way we can take that away is to permanently shut down social media platforms and every other form of media so we no longer make celebrities out of people. Although there are newer marketing channels to be unveiled in the nearest future but the influencer marketing channel would continually remain open.

If you disagree or have an opinion that will further strengthen this, kindly share. Leave your thoughts in the comment section below.