IN THIS AGE OF DISRUPTION, NIGERIANS ARE ACTIVELY TAKING A HOLD OF EVERY OPPORTUNITY AVAILABLE TO BIRTH SOMETHING NEW.
I have always been fond of the Nigerian populace not just because it is the most populous African nation but because they are one of the most vibrant economies in Africa and it is budding middle class and youthful population are extremely innovative. They leave no opportunity to chance, they take a hold of it and appropriately milk it.
Many markets in Nigeria are seen to be saturated such as the food and drinks market, the telecommunications market, the gaming market (sports betting), and so on. Regardless of the statistics any consulting or survey company can conjure, Nigerians are never deterred, they seize opportunities like their lives depends on it – if you live in Nigeria for a year, you may agree.
2 main innovations we spotted that spurred me to write this article is that of movies and experience. The cinematic universe in Nigeria in gradually journeying towards the saturated market tally as there are quite a number of brands who offer such services, they include; Genesis cinemas, Silverbird cinemas, Film house, Himax and so on.
However, a group of young people took to VR to create a whole new experience for movie lovers somewhere in Lagos and it was amazing.
Also in Nigeria there has been an uprising of experiential companies. These are not the traditional marketing communications type businesses, these are bodies whom you contract to help you may a day in the life of a person special and they do it with finesse. Pulled a stunt like this on my cousin last year and till today she has never forgotten the experience.
The trend of starting trends is what I see every time I turn to spot a trend in the Nigerian market – did you see what I did there?
I am excited about the innovative trend starting ideas that’s yet to come in Africa this year 2019 and I want to think that Nigeria would blow our minds. If they don’t I’m sure South Africa or Kenya would.
*Holding my breath and crossing my fingers*