The Age of Disruption

IN THIS AGE OF DISRUPTION, NIGERIANS ARE ACTIVELY TAKING A HOLD OF EVERY OPPORTUNITY AVAILABLE TO BIRTH SOMETHING NEW.

Source: Unsplash

Source: Unsplash

I have always been fond of the Nigerian populace not just because it is the most populous African nation but because they are one of the most vibrant economies in Africa and it is budding middle class and youthful population are extremely innovative. They leave no opportunity to chance, they take a hold of it and appropriately milk it.

Many markets in Nigeria are seen to be saturated such as the food and drinks market, the telecommunications market, the gaming market (sports betting), and so on. Regardless of the statistics any consulting or survey company can conjure, Nigerians are never deterred, they seize opportunities like their lives depends on it – if you live in Nigeria for a year, you may agree.

2 main innovations we spotted that spurred me to write this article is that of movies and experience. The cinematic universe in Nigeria in gradually journeying towards the saturated market tally as there are quite a number of brands who offer such services, they include; Genesis cinemas, Silverbird cinemas, Film house, Himax and so on.

However, a group of young people took to VR to create a whole new experience for movie lovers somewhere in Lagos and it was amazing.

Also in Nigeria there has been an uprising of experiential companies. These are not the traditional marketing communications type businesses, these are bodies whom you contract to help you may a day in the life of a person special and they do it with finesse. Pulled a stunt like this on my cousin last year and till today she has never forgotten the experience.

The trend of starting trends is what I see every time I turn to spot a trend in the Nigerian market – did you see what I did there?

I am excited about the innovative trend starting ideas that’s yet to come in Africa this year 2019 and I want to think that Nigeria would blow our minds. If they don’t I’m sure South Africa or Kenya would.

*Holding my breath and crossing my fingers*

Fashion is Bigger Than You

FASHION IN AFRICA IS BIGGER THAN THE CONTINENT; IT’S AFRO COSMOS

Source: Pinterest

Source: Pinterest

Source: Kamdora

Source: Kamdora

The term Afro Cosmos means to be larger than life; the Afrocentric disposition is one which cannot be boxed in and as such it travels beyond our imagination and tends to outlive us. African fashion has most certainly attained such feat hence its Afro Cosmos.

Over the years fashion has evolved from what we wear to being a life style. With fashion people especially Africans can express themselves and it isn’t limited to a few emotions but any and all of them. From fashion you can tell when one is in love, doesn’t care, ready to work, the persons attitude, personality, mind-set, style and so on.

Source: Kamdora

Source: Kamdora

Source: Kamdora

Source: Kamdora

Everyone loves new clothes, everyone loves great clothes, and as such everyone loves the African design; if you don’t, it would only mean that you missed your medical appointment last week.

When I think about fashion in Africa a 2014 Nigerian ad starring Jewel by Lisa resonates in my mind. It talked about what the brand was going to do with African prints and designs over the years and truthfully we have seen it happen. I love the African design and I wear it practically every day.

The trend has gotten everyone spotting the African design on a daily bases in the streets, malls, offices, planes, and everywhere else you can find a fashion lover.

Alter Native

THERE’S A NEW KIND OF MUSIC STORMING THE AFRICAN AIRWAVES AND IT’S CALLED ALTERNATIVE MUSIC

Source: Pexels

Source: Pexels

I’m a lover of music - African music.

Music is certainly a powerful tool as it can start trends and end them, it can reveal a new pop-culture icon every time a new hit single is released, promote a brand, influence a market, start a culture, transform a mindset and so many more. The power of music in my opinion is unparalleled in driving a message deep into the minds of the audience. So wield it power wisely.

Also there’s quite a number of African artist who are blessed with the ability to wield this unique ability in a very unique way and are pulling major stunts across the globe, a number of them are from the most populous African nation, Nigeria. We can’t really talk about the entertainment industry without mention what our brothers in Nigeria are doing.

However, this article isn’t about the entire music industry but about the new school musician popularly known as the Alternative Musicians. Right now, this trend is blowing up all around Africa as people do not really want to listen to the traditional style of music, the want to hear something different, something unique, something beyond the ordinary. A couple of musicians fall into this alternative music category and they are doing so well, they include but are certainly not limited to Odunsi the engine, Santi, Amarae, Wavy the Creator, Chyn, Nonso Amadi, Funbi, Temsbaby, Ric Hassani, Johnny Drille, Terry Akpala, and so many others.

This certainly gives us a glimpse into the future as it tells us that for you to win in this competitive market, you must be authentic, original, innovative, and unique.

TINK.