Light in a Dark Place

GOOGLE LAUNCHES A NEWS INNOVATION CHALLENGE TO ANSWER THE QUESTION OF SUSTAINABILITY IN PR IN THIS POST DIGITAL AGE.

Source: Unsplash

Source: Unsplash

For a while now, word on the street have had it saying “PR is dead”. Many have come to accept this reality in the post digital age but some public relations professionals have refused to accept it and are not relenting in their publications.

Back in the day, if you wanted to get authentic information you needed to flip through the pages of newspaper, today, you no longer have to as these information will come to you whether you search for them or not and this has given rise to the rapid spread of fake news. We need that credibility and authenticity that PR brings.

Little wonder why Google is launching the first of its kind news innovation challenge in Africa particularly.

Google's mission is to organise the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc - Bizcommunity.

Source: Bizcommunity

Source: Bizcommunity

The GNI (Google News Initiative) Innovation Challenge is inviting proposals for projects from news organisations of every size to address increasing engagement with readers and/or exploring new business models in any form such as subscriptions, membership programs, and so on. Traditional publishers, news startups and associations that aim to build innovative digital media projects are all eligible to apply.

A panel will evaluate the submissions and fund selected projects up to $150k, with funding for up to 70% of the total project cost. The funding will be reviewed against several criteria, including a “sharing component” - for example, a project proposal can include publishing findings or holding a public seminar to encourage applicants to share the knowledge and learnings to others.

The application window for project submissions will open in June, and will extend for one month. More information on eligibility, rules and criteria, and funding will be published on the GNI website - Bizcommunity.

Eco-Diet

THE RISE OF THE ORGANIC LIFESTYLE IN AFRICAN COMMUNITIES IS CREATING FAST GROWING ECOSYSTEMS

Source: 1966mag.com

Source: 1966mag.com

Whenever I hear the word “diet” only one thing comes to my mind – vegetables. Maybe it is because I am not one of the millions of people who have a dietary plan, because that is obviously the trend. Everyone now has a body goal to achieve and it all starts with the food.

Last week I and the team took some time to conduct a minimal interview with a group of people (all of whom were on different dietary plans as they deem fit to hit the desired body goal) and here’s what we found. Some take up a diet in order to shed some weight, some to stay trim, fit, some others to stay healthy, but most importantly they all said vegetables are an integral part of their diet.

Source: Capitalfm

Source: Capitalfm

These meal plans translate to adopting a very healthy lifestyle and as a result helps people meet one another. All over Africa there are a number of groups that have been carved out in order for people to meet other people living the same way to spur support and conversations – you know what they say “if you are trying to change the world, you better not be doing it alone”.

These groups have grown into ecosystems that are living and breathing, as such, they grow on a daily basis with many more people picking up dietary plans. I guess it’s high time I join the grass eating community – I also want to lead a long healthy life.

The Older the Better

YOUNGER MEN ARE BEGINNING TO DATE OLDER WOMEN, WHY?

Source: Pexels

Source: Pexels

You know the saying, “the older the wine, the better it gets”? This is seemingly becoming a mantra across Africa because we are beginning to see young men aim for the better tasting wine, I mean, who doesn’t want the best things in life, but with the African culture we aren’t totally certain if this trend is permissible but it’s happening anyway.

At the moment, younger men are fancying the possibility of dating older women. This used to be a trend we only saw in European countries or the Americas, for example French President Macron and his Wife Gritte who is 24 years older than him, Nick Canon and Mariah Carey who is 10 years older than him, and the list goes on. One example we learned of was in Nigeria, Ojukwu and Bianca but Ojukwu (the man) was a lot of years older than his wife – meaning that Africans don’t really believe that the woman should be older.

Source: Pexels

Source: Pexels

However, Africans are fancying the option and these are the possible reasons why:

1. Times are hard: Older women have already gone through life and have gotten somethings fir themselves, so the man could just get intimate with her and have everything made –this in my opinion is the cowardly, lazy option.

2. She’s more focused and independent: older women have proven to be more focused as they know what they want and aren’t dependent on the male counterpart.

3. Minimal troubles: men generally believe that younger women are problematic due to inexperience.

4. Comfortable with sexuality: older women are more comfortable with their sexuality as they already know what works for them and what doesn’t.

5. Symbiotic relationship: it is believed that older women offer a symbiotic relationship as they can bring more to the table in terms of experience, guidance, finances etc. which isn’t always the case with the younger ladies.

Source: Pexels

Source: Pexels

The reason we weren’t able to highlight an African example earlier is because they never took it to the marriage level, but with the intensity observed, this trend is poised to walk many younger men and older women down the aisle in Africa pretty soon.

Alter Native

THERE’S A NEW KIND OF MUSIC STORMING THE AFRICAN AIRWAVES AND IT’S CALLED ALTERNATIVE MUSIC

Source: Pexels

Source: Pexels

I’m a lover of music - African music.

Music is certainly a powerful tool as it can start trends and end them, it can reveal a new pop-culture icon every time a new hit single is released, promote a brand, influence a market, start a culture, transform a mindset and so many more. The power of music in my opinion is unparalleled in driving a message deep into the minds of the audience. So wield it power wisely.

Also there’s quite a number of African artist who are blessed with the ability to wield this unique ability in a very unique way and are pulling major stunts across the globe, a number of them are from the most populous African nation, Nigeria. We can’t really talk about the entertainment industry without mention what our brothers in Nigeria are doing.

However, this article isn’t about the entire music industry but about the new school musician popularly known as the Alternative Musicians. Right now, this trend is blowing up all around Africa as people do not really want to listen to the traditional style of music, the want to hear something different, something unique, something beyond the ordinary. A couple of musicians fall into this alternative music category and they are doing so well, they include but are certainly not limited to Odunsi the engine, Santi, Amarae, Wavy the Creator, Chyn, Nonso Amadi, Funbi, Temsbaby, Ric Hassani, Johnny Drille, Terry Akpala, and so many others.

This certainly gives us a glimpse into the future as it tells us that for you to win in this competitive market, you must be authentic, original, innovative, and unique.

TINK.

Arthos, Porthos, and… Ethnos

THIS IS NO ARTICLE ABOUT THE 3 MUSKETEERS BUT IT IS AN ARTICLE OF A TRINITY

Source: Unsplash

Source: Unsplash

I’m tired of reading research materials from organizations and personnel who never left the comfort of their chair. A good research that deals with the lifestyle of people cannot be totally done without ground survey. You need to speak to people to understand how they personally interact with the subject of your survey before you put it out for consumption.

Very recently, a new brand in Nigeria was looking to open an outlet in the Northern part of the country. According to the initial research material it had obtained, they were going to do fantastically in the North but they failed a few weeks after the launch because the consumption habits of the consumers was found to be entirely different from what the paper said.

Source: Unsplash

Source: Unsplash

As a result of this experience, I was able to spot the trend showing how brands take research and strategy very seriously and they employ the tool known as ethnography. Ethnos is the piece that completes your literature, data/analysis. Ethnography tends to feel the pulse of the prospective client/customer.

The three pronged approach to research that has always worked for me and till this day ensures I win in research analysis are the literature, the data/analysis, and very importantly –the ethnography.