Data; the New Trend

THE QUEST TO ACQUIRE DATA AND OBTAIN INSIGHTS IS OVERWHELMING BUSINESSES TODAY

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Do you know why we believe that the early men were bent over, covered with fur, carried a huge club, couldn’t utter a single word of English; instead they mumbled sounds together in order to communicate and lived in caves (heck they were called cavemen)? It’s because some men came and sold us a bunch of data they dug up from the earth. They told us the data they dug up were light years old and it couldn’t have been done by any other creature, but by one who could have evolved to become today’s man. My point is, data makes you believe.

For marketers and business owners, when salesmen come to you with their grand pitch you tend to look out for that data (information) they have dug up from conducting a ton of research to inform whatever it is they came to sell to you. Data is the reason we believe a country is doing well or is plunging itself into recession, data is the reason your sales pitch will win over someone else’s, data is the lifeblood of any system.

Very recently, the Marketing Association of South Africa (Masa) and the Marketing Research Foundation (MRF) announced that Maps, the products and brands replacement survey for Amps, will officially start collecting consumer insights from July 2019.

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What does this mean?

AMPS is currently being used as the go-to resource tool for many media buying companies.

This dive into the collection of consumer insights would make it more relevant in today’s business world.

As everyone is adopting the design thinking strategy to future proof their businesses by ensuring consumer centricity, it is only logical that we have a number of intelligence gathering sources in the mix. Many companies have been doing it for years and the business world is extremely grateful, hopefully, MAPS would bring deeper and strategic information to planning.

The Distance Between Education and Learning

UNIVERSITIES IN AFRICA ARE BEGINNING TO EXPLORE THE OPTION OF HAVING ANNEXES IN OTHER AFRICAN COUNTRIES TO BOTH INCREASE REVENUE AND BRIDGE THE GAP FOR QUALITY EDUCATION.

Source: Unsplash

Source: Unsplash

Africa is probably plagued with one of the biggest epidemics that isn’t uncommon to most parts of the world, which is illiteracy. The effects of this problem are vast as it sips into every facet of the economy. In my opinion, illiteracy is the mother of corruption, elections rigging, increased poverty, poor workforce, and so on.

According to African Library Project, in Sub-Saharan Africa, more than 1 in 3 adults cannot read, 182 million adults are unable to read and write, 48 million youths (ages 15-24) are illiterate, 22% of primary aged children are not in school – that makes 30 million primary aged children who are not in school – yet the future ought to belong to these young ones. Imagine a future being founded on illiteracy, it means the problems of Africa have only just begun. Little wonder why prominent universities in Africa are founding annexes across the continent and taking advantage of technology to deliver distant learning programmes in order to bridge the gap between quality and education in Africa.

Source: Unsplash

Source: Unsplash

Universities such as Botho University, Botswana, believe that you with the current advancements in technology one no longer has to travel thousands of miles or spend so much in order to attain quality education; take advantage of the distant learning program option.

The online learning market is a rapidly growing market in most parts of Africa, where thousands are turning to proven and alternative means of attaining university degrees. At present, Nigeria is the number one country of origin for international students from Africa, sending the most students abroad and to other countries on the African continent. Outbound mobility numbers are growing at a rapid pace as seen from the United Nations Educational, Scientific and Cultural Organisation (Unesco) Institute of Statistics (UIS) data.

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This is obviously the future of education in the world over. Instead of spending a fortune in trying to attain quality education and traveling across the Atlantic, one can sit in his home in front of a computer and get tutored by the best professors anywhere in the world.