Is It Me, Or Are Companies Battling Over Online Video Streaming?

SOON PEOPLE MAY NO LONGER WATCH CABLE TV AS ATTENTION IS SHIFTING TO ONLINE VIDEO STREAMING CHANNELS

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It’s a no brainer that video content amasses the most amount of engagement and interactions (consumption) via online media. According to Cisco, 80% of all internet traffic are generated from video content. Little wonder why a number of companies have begun to battle for mindshare both in Africa and globally in the online video streaming market.

Since this market is still a blue ocean, it means it is not as saturated as it is prospected to be, until then newer players especially big players are expected to keep flooding the market with big bucks to spare.

Talking about new entrants, some big boys have chosen to give Netflix a run for the money. Netflix did a fine job in creating this market and now has over 118 million subscribers worldwide. Before they launched, there were a number of online video streaming platforms but of all of them, Youtube cracked the customer analytics bit of their strategy and brought online video streaming closer to us, especially in Africa. Youtube which according to Oberlo has over 1.9 billion active users monthly, also a total of 1 billion hours of video content is consumed on Youtube daily, while 72 hours worth of video content is uploaded on Youtube daily. This is definitely a trillion-naira market.

Source: Pulse

Source: Pulse

So here is the reason for this article; if you aren’t creating video content, your content marketing strategy is off. Here is why, businesses like Apple, DC, and Roktv understand the necessity of putting out great content – video content – and have entered the market to compete for users with Netflix.

Apple is said to be spending a couple billion dollars over 2018 and 2019 on the development of exclusive original programming. That’s a lot of TV! It’s nothing compared to the $12 billion Netflix spent on content in 2018, but it’s still a very big investment, Macworld. DC universe have been in the business of producing top notch tv series and they aren’t new to the online video streaming business. ROKtv, Startimes and others in Nigeria are currently leading the indigenous African online video streaming market and they are not showing any signs of slowing down.

My friends and family these days no longer remember to watch cable television, they believe that online video streaming channels make the best video contents. Well that’s their thought, what is yours?

Fast and Nearly Furious

IN A WORLD WHERE TIME IS SEEMINGLY INSUFFICIENT AND LEISURE IS LUXURY, SPEED IS KING.

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Many times, when we see movies containing scenes with high speed car and bikes, high way chases, and speed in combat, we feel that pulsating burst of excitement because it is a reflection of what we actually truly want. Do you remember the last time you waited for a bus for longer than normal, or you had to stand in a long queue for you to get your order, or you tried to open a web page that seemingly took forever to display? I know you do, because I know you remember how you felt – awful.

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No one wants to wait so long for anything anymore which is why every business have adopted the culture of a high speed chase – you need to quickly respond to that customers’ need before your competition does. Everyone is in a race for sustainability and one major way to achieve that is customer centricity. If your business is centered around your consumer, your business is most likely going to stay afloat as it will have the speed and agility to evolve with the consumer as quickly as the cycle takes place. For example, just a few years ago people didn’t have any problem waiting 3 to 4 working days to get an order they made, but now if your business is counting response time on a per second basis, you are bound to lose more customers than you make sales.

This trend is largely evident in the world of digital, where the combination of mobile telephony, online payments, sales data and analytics technology have experienced massive increase in speed in terms of in order and delivery time, and network signal.

This is amazing to say the least. What do you TINK?

LAPPS

BRANDS AND CONSUMERS HAVE BEGUN TO EXPERIENCE A SYMBIOTIC TYPE OF RELATIONSHIP WITH THE RISE IN LIFESTYLE APPS

Source: Pexels

Source: Pexels

What do you want from a brand? Yes you, you reading this, it’s you I’m asking because as you go about your daily activities brands and marketers tend to plague you with a humungous number of ads. Doesn’t it sometimes irritate you or make you feel like you are walking through a valley of ads. I was walking through an aisle the other day and I literally felt like one who was walking through a valley of ads, brands everywhere, the bright and shiny colours were blinding.

That being said, one major challenge marketers have been embattled with over the past couple of years has been how to integrate their brands with the lifestyle of their consumers. In a view to make this happen, they end up having consumers live amongst a plethora of marketing communications that it becomes more difficult to separate the truth from the lies.

Source: Pexels

Source: Pexels

However, marketers have found a great way for ads and consumers to co-exist effectively. Owing to the rise in internet penetration and mobile devices, brands have chosen to invest heavily in Lifestyle mobile APPlicationS. Lifestlye APPS that keeps you up to date with relevant information for the consumer and also ensuring that the marketing communications of brands are heard. Some of such apps include Habari, Alat, Madivas, Sliide etc.

These apps help you breathe.

Stay Connected

A NEW INTERNET CONNECTIVITY SOLUTION IS IN TOWN AND IS OFFERING NIGERIANS FREE WI-FI, MEET GO-SPOT

The internet has become a tool we cannot live without. As at December, 2016 there were about 91,880,032 active internet users in Nigeria and estimates by the same report projects a double up of up to 191,835,936 users by the end of 2017. With the fast pace of internet penetration in Nigeria and Africa at large, demand for internet cost reduction is becoming more audible. Nigerian internet providers have listed several challenges causing the high cost of data services in the country, most citing poor power supply leading to almost total reliance on petrol hence the high cost.

New solutions are slowly springing up in Nigeria targeting internet provision and cost, one of which was the recent launch of Don Jazzy’s free internet service, Flobyt offering users free connectivity at specific places in Lagos. The solution has being tested for a scale up around the country, beyond just Lagos.

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Go-Spot like Flobyt is offering users free internet connectivity, once users download the app they can locate areas where the Go-Spot service works and connect freely. With claims of “No Internet Downtime, Increased Bandwidth and Increased Speed” on their website, this solution is pivoted on a high expectation and we can only hope it lives up to and exceeds this high expectation.  The app acts as a gateway granting users access. Go-Spot says users can enjoy free Wi-Fi anywhere, any day, on the go as they expand.

The Future of Digital Publishing

DIGITAL PLATFORMS ARE HELPING US IN MORE WAYS THAN WE IMAGINED. TINK AFRICA WAS AT THE SOCIAL MEDIA WEEK 2017 AND BRINGS UPDATE ON 'THE FUTURE OF DIGITAL PUBLISHING' SESSION TO YOU.

Publishing  has gone beyond submitting your content to an agent to help you proof-read and publish. Those processes although helpful, have been cut down to the extent that the producer of the content can publish without the permission of any middle-man, all thanks to technology. These days, the content creator deals directly with the consumers. 

For the fact that content is king and content marketing is the wave of the future, it is important that quality of content is first in mind because of information overload that exists. The ability of a content creator to produce content that stands out and relay intended message to the target consumer is pivotal.

In a panel of discussion session at the Social Media Week Lagos, 2017 gurus of digital publishing had a chat with hopefuls and the theme of the session was 'The Future of Digital Publishing- Break Through Storytelling' sponsored by Business Day Newspaper and FCMB. Here's how the session went.

KELECHI AMADI OBI, INTERNATIONALLY RECOGNISED PHOTOGRAPHER

KELECHI AMADI OBI, INTERNATIONALLY RECOGNISED PHOTOGRAPHER

 Most people don’t want know what’s up. They want to know what’s next.

ENYI OMERUAH, TALENT MANAGER, THE ONLY CHIGURL

ENYI OMERUAH, TALENT MANAGER, THE ONLY CHIGURL

In managing the Chigurl brand we saw and wanted others to see music as a way to connect with to community. That led her to do a track titled “Something Tangible.” during Christmas. This content was pushed only via Social Media and there was massive listenership and positive feedback and of course increased followers. This goes to show the power of the internet. Results helps you know who you’re selling to and helps you tweak your content to fit your audience.

JADESOLA OSIBERU, CHIEF CONTENT MANAGER, NDANI TV

You should be willing to be consistent. It’s also never about how much resources you have now. It’s about making use of what you have now and doing it consistently.

Talking about piracy, next time you buy a copy of Nollywood Movie from the roadside, you’re guilty of piracy.

You should be willing to be consistent. It’s also never about how much resources you have now. It’s about making use of what you have now and doing it consistently. Talking about piracy, next time you buy a copy of Nollywood Movie from the roadside, you’re guilty of piracy.