Talent management is Beyond HR

EMPHASIS ARE BEING LAID ON HOW PEOPLE TREAT OTHER PEOPLE ESPECIALLY WITHIN THE WORKPLACE AND THIS COULD TRANSLATE INTO A MAKE OR BREAK SCENARIO.

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Truth is, no one wants to be treated poorly and everyone wants some form of guarantee and security. When you begin to treat people without any level of respect or utter disrespect they tend to leave you. Employers need to understand that the motivating factor for one to come work with you isn’t always money but whatever the case may be, they are giving of themselves (knowledge and expertise) to deliver value to your organization. This therefore means that both employee and employer are working with hands intertwined to achieve each others dreams (goals). This is where talent management becomes extremely important.

Talent Managers formerly known as Human Resource (HR) has evolved from being the police of the office (tracking and punishing people defaults) to actual people management (showing concern for staff). Many organizations have a problem with turnover rate and they are currently plagued with the curse of trying to drastically reduce it.

Also, the issue of skills gaps recognised in some organisation has become even more vital as the shelf life of certain skills decreases. Identifying, monitoring, assessing and most importantly, closing skills gaps have become talent developers chief concern.

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The need to keep learning has also become imperative for talent managers to address. In a world where none of us have any time, it turns out what we really want is a self-directed learning experience. Online learning means that employees have to take responsibility for their own learning journey, they choose what they want to learn and when to learn it. According to the report, over 40% of Gen Z and Millennial learners and 33% of Gen X and Boomer learners long for opportunities to create their own goals and choose their own learning content that will help them achieve those goals - Bizcommunity. 

In a nutshell, the Talent Manager’s new age responsibility is to not only boost employee retention but also to increase value derived from employees by recognising skill gaps and recommending appropriate measures such as trainings to fill it.

Trickery That Works

OLD CORNS WON’T BRING NEW CROWS – LEARN NEW TRICKS; THE OLD STRATEGIES WON’T WORK

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Name one invention, service, product or anything that has been in existence for nearly ten (10) years and has remained the same. If you can, kindly put it in the comment box below and I will delete this article, but while you scan through your mind to find what that thing might be, I would like you to know that there is nothing.

This therefore drives me to ask, why haven’t you changed?

Over the years I have seen strategy documents still contain slides tagged “Competitive Analysis”, why is that slide important to you? You want to know what your competitors are doing yet you neglect what your consumers are saying or how they are evolving. Only a few marketing communications companies in Africa have gotten a hold of this trend and as such they include slides such as “consumer trends and insights”. This is important as you are not building your products for your competition but for your consumer; irrespective of the kind of business you are B2B or B2C.

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Your consumers are daily evolving and you must follow them through their evolution for your brand to remain innovative and relevant.

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Curating Culture

BRANDS ARE FIXING TO TAKE THE FRONT ROW IN CURATING CULTURE – TAKING THE MANTLE FROM ENTERTAINMENT IN CURATING POPCULTURE

Source: Unsplash

Source: Unsplash

2019 is a year that will herald the massive disruptions that will take place in years to come. The upswing of trends and disruptions, hashtags, and conversation seen in the previous year is just the beginning of things to come. With the increasing internet and mobile penetration in Africa and increasing interconnectedness amongst the healthy youthful population in Africa; we are set to see a cluster of trends; it is forecasted that by 2050 Africa will account for over 40% of the world’s youth population, plus, report has it that only 24% of the African youth population are connected and plans are underway to connect the remaining 76%. Imagine what could happen when this happens.

Source: Unsplash

Source: Unsplash

With these growing trends, businesses are tasked with the responsibility of battling the noise to come and as such they have chosen to no longer wait for popculture icons to create trends, rather they have chosen to take matters into their own hands. This way brands and businesses can effectively create their own niche and encourage loyalty amongst their customers.

This is surely going to be a jolly good ride to see brands falling over themselves to create the next big thing.

TINK will be here watching this very closely.

VAR COMPLETELY DISRUPTS THE WORLD

VAR IS DELIVERING A LETHAL ATTITUDE ADJUSTMENT IN THE WORLD OF SPORT- THE NEW AGE JOHN CENA

Source: thephuketnews

Source: thephuketnews

All right guys, before you start reading this article I need you to take a moment, pause, inhale and say “congratulations” to the ECOWAS side (France) for winning the world cup in Russia 2018. You possibly can’t imagine the joy I felt after they lifted the trophy, although I wanted Croatia to win at some point as the country has never won it- who wouldn’t? What actually baffles me is how quickly the frenzy died out. I thought that we would keep hearing about the world cup victory until the end of the year, oh well, it’s not Big Brother after all.

During the tournament we spotted a major trend which gained global acceptance as it was endorsed by the IFAB, but before I continue, I’d like to ask, have you ever seen a soccer game at a viewing center? The passion is raw, the feeling is tangible, the love for the game is real, and it’s almost unimaginable how you and everyone else in the place become friends in the course of 90 minutes of pure sport. This therefore makes it imperative for innovative companies to come up with ideas and solutions that will further deliver this type of feeling and reduce bad decisions from the officiating personnel.
 

Source: Football

Source: Football

Over the course of the game we saw various reactions from players, officials, and spectators towards the use of the Video Assistant Referee (VAR). One image that will never leave my mind is that of a young man who literally tore his shirt because the referee denied Nigeria a penalty against Argentina after watching the footage from the VAR.
It was so clear and commentators went ahead to call it “an Argentine moment- moment of hope”. So also, we witnessed a ton of controversies which spurred from the VAR in many other fixtures.

The technology has since come under fire and severe scrutiny as critics have accused it of creating as much confusion as clarity. However, this technology has shown no signs of slowing down as it is currently being used in top flight leagues of the world such as the German Bundesliga and is being considered for the English Premier League and Spanish La Liga for the 2018/19 season.

Source: Cbs sports

Source: Cbs sports

Furthermore, the VAR has proven to be this sporting generation’s John Cena as it is delivering the very lethal Attitude Adjustment (AA) move on strikers and defenders alike. The VAR curbs the growing trend of defenders body checking the opposing team in the penalty area during a set piece- this made the Russia 2018 world cup the tournament with the highest number of penalties ever with 29 spot kicks awarded.

Well, one thing that’s likely to happen is the VAR’s success may cascade through to other sports in order to sustain disciplined and honest sportsmanship globally. We have over the years seen foul plays that were over looked in the passed- such as the famous “Hand of God” by football legend Diego Maradona. So also in cricket, baseball, basketball, swim meets etc to name a few. If this technology eventually makes it to the EPL, I hope it develops some technical fault each time its decision doesn’t favour Arsenal.