Cut Backs and Add Ons

THAT BRANDS ARE CUTTING BACK ON TRADITIONAL ADVERTISING MEANS THEY ARE ADDING ON TO SOME OTHER FORM OF ADVERTISING – DIGITAL ADVERTISING

Source: Pexels

Source: Pexels

You ever heard brand managers and marketing professionals complain? They say that industries and business owners are cutting back on their advertising spend and as such they aren’t making as much money as they used to. Well, no one wants to spend so much and not get value for their money. In an age where digital is taking over the world there is almost no sense in spending a lot of money on traditional forms of advertising and/or marketing – so they think.

Truth is, although brands are cutting back on advertising and/or marketing budgets, they are actually channeling more funds to digital advertising. In 2018, we saw a dramatic increase in marketing spend compared to 2017 and we are sure to see such a trend in 2019. Because marketing on digital space is not as expensive as traditional modes of marketing communication that is why it appears to be that there are cut backs in spend. You should know that although there are cut backs there are also add ons in digital marketing communications spend.

Source: Pexels

Source: Pexels

For agencies to excel in this capital driven market, they must tighten their digital marketing strategies and explore innovative ideas on traditional media in order to deliver value for money spent by brands.

Trends of The Future

2019 IS NOW UPON US AND HERE ARE A FEW TRENDS YOU ARE SURE TO SEE ACROSS THE CONTINENT

Source: Unsplash

Source: Unsplash

Before I begin this article I want to say a Happy New Year to all our faithful readers. We do what we do because we know that it’s useful to you, thank you for keeping us going. 2018 was definitely an amazing year but as it comes to a close it heralds the coming of an even more exciting year. Stick around while we walk through the year holding each other’s hand.

In this article we have put together 10 trends you are sure to see in 2019.

1. Female inclusion

2019 is surely going to see a huge influx of women into more and more facets of the African economy. The feminists have only just begun; more movements promoting women rights and inclusion are sure to take the airwaves.

2. Upped antae

What we saw in the entertainment industry in 2018 was a tip off the iceberg compared to what we are poised to see in 2019. Music and movies are going to take it up a notch with picture quality, story lines and everything else that contributes to putting out great work.

3. Worsened or Improved Traffic

We know the curse of developing countries (which nearly every country in Africa is) is terrible traffic; gridlocks here and there. In 2019, the governments are going to either take a deliberate action in getting rid of this problem or allow it plunge into utter chaos.

4. Technological advancements

In 2018 we saw the rise of artificial technology and financial technology; I can’t even to reveal to you the magnitude of things brewing in this sector. Guess I’d just let you see for yourself as they unfold.

5. Healthier dinning

In 2018 we saw the rise of the health conscious consumer. With that established, in 2019 we are set to see every consumer become genuinely health conscious and this definitely will sky rocket the sale of vegetables. So if you are into the veggie market, 2019 is going to be an explosive year for you.

6. Seriously fitfam

Beyond individual decisions to keep fit, organizations and schools are going to take this a little more seriously to cater for the physical and mental well-being of staff and students respectively.

7. Exploding marketing creativity

Creativity certainly tipped the scale in 2018 and 2019 is going to be much more explosive. Marketing communications will be a little more aggressive and creatives will be more exciting. Wait for it, you’ll see it in the malls, on the road, tv, radio, and everywhere else you go.

Source: Unsplash

Source: Unsplash

8. Battle for influencer marketing

2018 saw many millennials open a new stream of income known as influencer marketing. Using social media platforms, a couple of individuals have given brands and marketers the ability to immediately engage with consumers. 2019 is going to see a ton of battles to attain such status in Africa and also maintain the large influx of cash.

9. Sporty action

This one is certainly my favourite and I don’t have to tell you why. In 2019 we are going to have the African cup of Nations (AFCON) and the FIFA Women’s World Cup. Just so you know, South Africa qualified for the first time to this tournament; the Bayana Bayana are surely going to put up a fantastic show.

10. Increased middle class

No one wants to stay at a spot for too long; in 2019 we are going to see an increase in the middle class as many Africans are going to work tirelessly to improve their livelihood. This is good because we are sure to see new businesses spring up, which means more entrepreneurs, more employment, and income.

Well, there you have it, 2019 in focus.

If you TINK we missed out on any, kindly let us know in the comment section below and during the course of the year, if you spot a trend, kindly hit us up and we will publish it.

Have your best year yet!

Female Power

THERE IS NOTHING THE AFRICAN WOMAN CANNOT ACHIEVE

Is it just me or are women beginning to delve into every facet of the economy. So I took a trip to a couple of countries in Africa this season just to spot a few trends and live amongst my brothers and sisters across the continent before heading on back to Nigeria. On getting back, I was stunned. The trend I am about to reveal has been subtle as women were practically creeping in but right now I think they are taking the bull by the horn and taking over.

There’s been a large influx of women into the transportation sector in Nigeria. Now the major modes of transportation across Nigeria are buses and tricycles. Ladies have taken up the task of driving and conducting these automobiles. Before now, it was seemingly a masculine thing but now the hardworking African woman has shown that there’s nothing too difficult for her to handle.

Source: Pexels

Source: Pexels

The reasons for this influx are due to the need to generate income as many of these women are the bread winners of their homes, also the share zeal to show that they too are strong enough and other reasons that are unknown to me.

What’s this all about?

Well, it goes to show that Nigeria is a firm believer in the women inclusive policy, that all the feminist movement around the world is gaining recognition everywhere, and also shows that there’s no telling what the African woman can achieve if she puts her mind to it.

A-Z of Building a Successful Business in Africa

ENTREPRENEURSHIP IS RISING FAST AND HERE IS EVERYTHING YOU NEED TO GROW A SUCCESSFUL BUSINESS IN AFRICA

Source: Unsplash

Source: Unsplash

Plagued with high levels of unemployment, the African country is faced with an enormous task to create jobs for its exponentially growing population. I love this opening sentence because it goes out of its way to show me that people at the helm of affairs are thinking about their nation’s well-being, but I have a problem with this exponentially growing population bit. I guess those who sell birth control pills are not doing well at marketing.

However, this article isn’t about birth control but about birthing successful businesses in Africa and here is how:

1. Why are you doing what you are doing?

I know you want to make money, I know you want to employ people but if those are the reasons you want to start a business, you will end up shadow boxing till the day your business liquidates. You have to have an ultimate goal –your vision, and what you intend to achieve –your mission. These are beyond nice words for PR and company websites, because when the challenges that are associated with starting a business in Africa hits you, those words will form your character, culture, and drive.

2. Focus on growth not activities.

It is very easy for you to get sucked into a lot of operational activities and you forget to drive initiatives that with foster growth and sustainability. It would be a wrong move for you to let such happen. Decisively deal with the day-to-day tasks but ensure you have ample to implement growth initiatives.

3. All stakeholders must hold stakes.

Do not invest in a startup whom the person in charge has nothing at stake. He/she is likely not to have that extra zeal that sees a company through to success because as soon as there is a storm, the entrepreneur is likely to abandon ship. No one wants to invest in futility so dear entrepreneur do not leave everything to your investors, you must have your own quota.

4. A good product sells itself.

This I have found to be true in all my years of business. If your business is genuinely meeting a need then it is bound to see the future but if your business (products and service) is bad, then shut it down and send me the money so I can help you out.

The trend spotted in Africa that spurred us to writing this article is the increasing number of entrepreneurs. The entrepreneurial landscape in Africa is fast multiplying and in my book, its growth is at par with the exponential population increase.

Watch world, Africa is coming!