Talent management is Beyond HR

EMPHASIS ARE BEING LAID ON HOW PEOPLE TREAT OTHER PEOPLE ESPECIALLY WITHIN THE WORKPLACE AND THIS COULD TRANSLATE INTO A MAKE OR BREAK SCENARIO.

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Truth is, no one wants to be treated poorly and everyone wants some form of guarantee and security. When you begin to treat people without any level of respect or utter disrespect they tend to leave you. Employers need to understand that the motivating factor for one to come work with you isn’t always money but whatever the case may be, they are giving of themselves (knowledge and expertise) to deliver value to your organization. This therefore means that both employee and employer are working with hands intertwined to achieve each others dreams (goals). This is where talent management becomes extremely important.

Talent Managers formerly known as Human Resource (HR) has evolved from being the police of the office (tracking and punishing people defaults) to actual people management (showing concern for staff). Many organizations have a problem with turnover rate and they are currently plagued with the curse of trying to drastically reduce it.

Also, the issue of skills gaps recognised in some organisation has become even more vital as the shelf life of certain skills decreases. Identifying, monitoring, assessing and most importantly, closing skills gaps have become talent developers chief concern.

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The need to keep learning has also become imperative for talent managers to address. In a world where none of us have any time, it turns out what we really want is a self-directed learning experience. Online learning means that employees have to take responsibility for their own learning journey, they choose what they want to learn and when to learn it. According to the report, over 40% of Gen Z and Millennial learners and 33% of Gen X and Boomer learners long for opportunities to create their own goals and choose their own learning content that will help them achieve those goals - Bizcommunity. 

In a nutshell, the Talent Manager’s new age responsibility is to not only boost employee retention but also to increase value derived from employees by recognising skill gaps and recommending appropriate measures such as trainings to fill it.

Customer in the Data Shadow

DATA THEY SAY IS THE NEW CURRENCY BUT IT STILL CAN’T BUY PEOPLE

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What do I look like to you, a guinea pig or a lab rat? Make your pick because I need to know. Scratch that, truth is, I don’t want to know. It’s just that your marketing strategies are beginning to make me feel like one of either option. Brands and marketers these days are doing the right thing by gathering as much data as possible to fuel their marketing campaigns but they are doing the wrong thing by ignoring the human element – we all want to be touched at some point. Brands make the mistake of trying to be masters at collecting data but ignore the ability to be human therefore treating people like lab rats – if this strategy fails, try the next one, that seems to be the new mantra.

Owing to the speed with which the consumer (not a lab rat or guinea pig) is changing, brands are adopting a more agile framework – design thinking – which helps them change at the same pace the consumer does. However they tend to keep the consumer in the data shadow, this means that brands tend to take the standpoint of addressing the consumer needs as they see it on paper and/or research reports. For example, the fact that there is usually an insane amount of terrible traffic condition in Nigeria doesn’t mean that if you sell a product to them they’ll purchase it but if you can connect to their emotions at that point, you are likely to record a higher amount of sales.

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Therefore, what any brand should do is never to neglect the fact that the customer is first a human being and not a collection of data.

Consumer first (Consumer Centricity), that’s basically what design thinking is about. If you don’t believe me, you could ask Google, Amazon, Apple, and any other successful brand that has employed this strategy.

Changing the Nomenclature

EVERYTHING EVOLVES, DON’T THEY? THESE EVOLUTION BRING A CHANGE OF NAME – THE NEW NOMENCLATURE.

I sat in a board meeting with a group of C-suite individuals and each one of them had fancy titles that made them eligible to sit at the meeting. Many of the titles with which they introduced themselves, I certainly had never heard before, for example, one had the title – Chief Responsibility Officer C.R.O. I was quite shook at the time as that sounded away from what I have been used to. After everyone was done introducing themselves, it occurred to me that the mental research I had been carrying out for months in many top flight organizations in Nigeria most especially was ready to become an article. At that meeting, no one introduced themselves as human resources (HR).

Why?

Organizations now have more fancy and encompassing names for the position such as talent manager, personality manager, and so on. This is in view to reflect the discipline’s broadened scope and strategic value.

The evolution is not limited to the office of the human resource alone. You must have noticed that the positions that used to be the best fit yesterday have all changed as organizations are making strategic efforts to future proof their businesses. For example software engineers used to be programmers, account managers used to be sales reps.

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What is driving this?

Like every evolution it is catalyzed by certain reactions. In humans, it may be due to genetic mutation – thanks to Marvel’s X-men we no longer see this as impossible. In environment, it may be due to climate change or something less severe. Now in business, it is driven by the human centered design trend.

Everyone is creating products and services that meet daily human needs, so also, organizations have begun to see the relevance of putting internal activities in place to foster a great working experience for employees – we are human too.

Soon organizations with little or no focus on tending to their employees will phase out as they would find it extremely difficult to attract and acquire top talents. Soon mediocrity and mundanity would creep in and then we will no longer hear of that business – sad story.

The mantra now should be “future focused, human centered”. Your employees need to know you have their best interests at heart and they’ll put in everything necessary to take that business from where it is to the place where the strategic direction points.