The ROI of Sleeping


Source: Unsplash

Source: Unsplash

For a while now, TINK has turned its attention to emerging trends among entrepreneurs. Well who wouldn’t? This section caters for the largest source of employment across Africa and accounts for an extensive percentage of the GDP and according to Mckinsey, 22% of the African working age population are starting new businesses every year. This definitely is something to pay attention to.

I am certain you must have heard the phrase “you snooze, you lose”. This phrase turns out to be the unspoken mantra amongst entrepreneurs these days. There’s always something to do, some task to kill, some deadline to meet, and as such, forget to leave sufficient for sleep. In fact, sleeplessness is being romanticised across the continent. You hear two young people having a conversation and one of them is proud of how he hasn’t slept in the past 3 days. If you are found to have slept a whole eight hours and you are assumed to be a business owner, it always comes off as a shocker.

Doctors have said that on the average a person needs between 7-8 hours of sleep but trust me, in Africa those number of hours are too expensive and there are only a few entrepreneurs who can afford the luxury.

Source: Unsplash

Source: Unsplash

There are a number of benefits having a good sleep can give you, and they include as proposed by Health Line;

Regulating your weight

Poor sleep is strongly linked to weight gain. People with short sleep duration tend to weigh significantly more than those who get adequate sleep. In fact, short sleep duration is one of the strongest risk factors for obesity.

Helps you eat healthy

Studies show that sleep-deprived individuals have a bigger appetite and tend to eat more calories. Sleep deprivation disrupts the daily fluctuations in appetite hormones and is believed to cause poor appetite regulation. Sleeping right helps you eat right.

Improves Concentration and Productivity

Sleep is important for various aspects of brain function. For you to function optimally you need adequate time to shut down your system and let it reboot.

Improves your health

Poor sleepers have a greater risk of heart disease, stroke, and a cold. It’s known that sleep quality and duration can have a major effect on many health risk factors as a healthy sleeping culture helps your body repair itself.

Keeps you mentally healthy

Poor sleep is linked to depression. Mental health issues, such as depression, are strongly linked to poor sleep quality and sleeping disorders. It has been estimated that 90% of people with depression complain about sleep quality. Poor sleep is even associated with an increased risk of death by suicide. Those with sleeping disorders like insomnia or obstructive sleep apnea also report significantly higher rates of depression than those without.

Affects Emotions and Social Interactions

I for one I’m usually tired, hungry, and upset when I don’t get sufficient sleep. Sleep loss reduces your ability to interact socially and affects your emotions negatively.

Source: Unsplash

Source: Unsplash

So dump the competition of trying to out unsleep your friends, colleagues, and competitors. Try to get some sleep every now and then, it keeps you vibrant, healthy, and most of all, it gets you paid.

Mental Wellness – The New Issue


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Source: Unsplash

You want to lead a long and healthy life? You want to live a life without stress, wrinkles, and stress related ailments? Then this article was written with you in mind. Mental wellness is becoming a growing concern across the continent. The Lancet Global Health report 2018 states that mental health disorders are forecasted to grow by 20% and suicide rates in Africa is expected to increase by 10%. Nobody wants this and as a result, Africans have chosen to take on self-made remedies to protect their mental health.

1. Food

The kind of food one consumes can contribute to the state of your mental wellness. This explains the trend of slow food and slow brewed drinks in many parts of the continent.

2. Yoga

At some point in my life I thought yoga wasn’t for Africans, right now, everyone is seemingly incorporating the art into their busy schedules – the battle for soundness of mind is real. As a result of this trend, shelf uptake of items such as crystals, incense, diffusers, meditation cushions, and so on have steadily increased.

3. Work life balance

No one wants to work long hours for no reason anymore. Regardless of how busy schedule can be, there has to be room for other mentally soothing activities – things you would rather do for fun.

Source: Unsplash

Source: Unsplash

4. Family and pets

Did you know that those who own pets are said to live longer than those who don’t? Interesting fact; everyone needs someone to cuddle up with sometimes, feel the person/pet breathe, and just lay there. Only writing this paragraph and thinking about it has taken away the stress from my muscles already.

5. Vacation

This has become an integral part of annual plans. Africans want to see the world and enjoy every single sight.





Whenever I hear the word “diet” only one thing comes to my mind – vegetables. Maybe it is because I am not one of the millions of people who have a dietary plan, because that is obviously the trend. Everyone now has a body goal to achieve and it all starts with the food.

Last week I and the team took some time to conduct a minimal interview with a group of people (all of whom were on different dietary plans as they deem fit to hit the desired body goal) and here’s what we found. Some take up a diet in order to shed some weight, some to stay trim, fit, some others to stay healthy, but most importantly they all said vegetables are an integral part of their diet.

Source: Capitalfm

Source: Capitalfm

These meal plans translate to adopting a very healthy lifestyle and as a result helps people meet one another. All over Africa there are a number of groups that have been carved out in order for people to meet other people living the same way to spur support and conversations – you know what they say “if you are trying to change the world, you better not be doing it alone”.

These groups have grown into ecosystems that are living and breathing, as such, they grow on a daily basis with many more people picking up dietary plans. I guess it’s high time I join the grass eating community – I also want to lead a long healthy life.

Marijuana Will Take Over the World


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Source: Unsplash

I feel like, marijuana every night has a conversation with Indian hemp (which is the same thing – you’ll see where I’m going with this) like Pinky and the Brain,

Indian hemp: what are we going to do tomorrow night Marijuana?

Marijuana: Same thing we do every night Indian hemp, try to take over the world!

Because the storm upon which this marijuana trend is currently gliding on is very strong and it is sweeping across the face of the globe like an unsettling debris.

Following the announcement of Canada legalizing the use of marijuana across the country, a few African countries have chosen to follow suit as Lesotho has become the second country and the first African nation to legalize the use of marijuana for medicinal purposes nationwide. South Africa, Malawi, and Zimbabwe are currently considering doing same.

Source: Unsplash

Source: Unsplash

Ghana is currently the number one African nation in terms of marijuana consumption as 21.5% of its population consumes the product daily – Marijuana is grown across the content from west to north to east and southern Africa and consumption doesn’t seem to be slowing down.

Should every other African country join talks to legalize the widely illegal plant in years to come? I can’t say for certain but I would like to hear what you TINK in the comment section below.

Gym Frenzy


Source: Pexels

Source: Pexels

Yeah we know that you only live once, but no one want to die young. Everyone wants to stay healthy and strong to live to a ripe old age. This is birthed by the recent style of communication coming from brands –it’s true and it’s also very effective as Africans have been thrown into gym frenzy. Every brand is trying to reach the healthy conscious consumer; the one who is conscious about the kind of food he/she eats and also the amount of time spent in the gym.

Is it me or is the whole of Africa beginning to turn gyms into meeting points. At my office yesterday, two of my colleagues couldn’t finish a particular conversation so they ended the part A with “don’t worry let’s meet at the gym”. My sister wakes up very early every morning only so she can hit the gym before going to work, my friends meet at the gym for a quick work out –only on evenings when there is no soccer game (we love soccer). I couldn’t be the one left out of the trend, so as I write this piece, I have my new pair of gym shoes (unboxed) on my table.

Source: Unsplash

Source: Unsplash

This trend is causing brands and marketers to employ healthier ways of production and cleaner ways of distribution as products which are rumored to be unhealthy will die out of the market.

Whether this trend was born from the quest of acquiring 6 packs, a great body, or health reasons, it’s totally up to you to decide. For the records, whatever the reason(s) is/are, you are doing the right thing.