The Silicon Valley on Your Body


Source: Radiant Health Mag

Source: Radiant Health Mag

Africans tend to call it fake, they say filling your body with silicon is unhealthy, and so on, but everyone wants to be perceived in a certain way. Everyone wants to look a certain way, people want to have a certain shape of nose, a particular size of ear, the right curves here and there, and more. The thing is, we used to think of this as a purely western scenario but that which used to live overseas is now gaining acceptance within the African shores.

Went to visit a friend some time ago in Mozambique and while we spoke she told me how that she wanted to get a thinner waist line. Her reason was that her waist was too large and didn’t accentuate the beauty of her lower body and that if she got a plastic surgery done around that area she would look better. Of course I didn’t approve because I thought she had one of the most amazing bodies I had ever seen but it wasn’t my choice to make, was it? Long story short, she did the surgery and I must say, she was right. Now every time she walks by she get to turn heads because people can’t help but notice how amazing she looks.

Source: Thoughtful Health Blog

Source: Thoughtful Health Blog

Now my friend is feels more confident and beautiful. This is just one in over 1 billion people living in Africa that may or may not be attracted to the thought of plastic surgery. However the case, the trend is on the rise for a number reasons:

1. Urbanization: as Africa continually develops and ushers in western culture and practices, we tend to inherit some behavioural patterns – plastic surgery inclusive. Talk about being the boss lady.

2. Disposable income: as the middle socio economic class continues to grow and consumer purchasing power continues to increase, disposable income becomes the more disposable – you tend to give into certain cravings. Like they say “looking good is good business”.

3. People’s perception and social media: the want to measure up to people’s perception of what beauty is, plus the direction social media points you in, you’ll tend to tilt towards putting yourself under the knife only so you can look and feel the way everybody else wants you to – everyone wants to be accepted.

So here’s my question to you reading this article, if you needed to see a plastic surgeon for cosmetic reasons, what is that one part of your body you would change?

Note: this piece is in exemption of those who must have suffered some form dis-figuration due to accidents, child birth, and other conditions.

The ROI of Sleeping


Source: Unsplash

Source: Unsplash

For a while now, TINK has turned its attention to emerging trends among entrepreneurs. Well who wouldn’t? This section caters for the largest source of employment across Africa and accounts for an extensive percentage of the GDP and according to Mckinsey, 22% of the African working age population are starting new businesses every year. This definitely is something to pay attention to.

I am certain you must have heard the phrase “you snooze, you lose”. This phrase turns out to be the unspoken mantra amongst entrepreneurs these days. There’s always something to do, some task to kill, some deadline to meet, and as such, forget to leave sufficient for sleep. In fact, sleeplessness is being romanticised across the continent. You hear two young people having a conversation and one of them is proud of how he hasn’t slept in the past 3 days. If you are found to have slept a whole eight hours and you are assumed to be a business owner, it always comes off as a shocker.

Doctors have said that on the average a person needs between 7-8 hours of sleep but trust me, in Africa those number of hours are too expensive and there are only a few entrepreneurs who can afford the luxury.

Source: Unsplash

Source: Unsplash

There are a number of benefits having a good sleep can give you, and they include as proposed by Health Line;

Regulating your weight

Poor sleep is strongly linked to weight gain. People with short sleep duration tend to weigh significantly more than those who get adequate sleep. In fact, short sleep duration is one of the strongest risk factors for obesity.

Helps you eat healthy

Studies show that sleep-deprived individuals have a bigger appetite and tend to eat more calories. Sleep deprivation disrupts the daily fluctuations in appetite hormones and is believed to cause poor appetite regulation. Sleeping right helps you eat right.

Improves Concentration and Productivity

Sleep is important for various aspects of brain function. For you to function optimally you need adequate time to shut down your system and let it reboot.

Improves your health

Poor sleepers have a greater risk of heart disease, stroke, and a cold. It’s known that sleep quality and duration can have a major effect on many health risk factors as a healthy sleeping culture helps your body repair itself.

Keeps you mentally healthy

Poor sleep is linked to depression. Mental health issues, such as depression, are strongly linked to poor sleep quality and sleeping disorders. It has been estimated that 90% of people with depression complain about sleep quality. Poor sleep is even associated with an increased risk of death by suicide. Those with sleeping disorders like insomnia or obstructive sleep apnea also report significantly higher rates of depression than those without.

Affects Emotions and Social Interactions

I for one I’m usually tired, hungry, and upset when I don’t get sufficient sleep. Sleep loss reduces your ability to interact socially and affects your emotions negatively.

Source: Unsplash

Source: Unsplash

So dump the competition of trying to out unsleep your friends, colleagues, and competitors. Try to get some sleep every now and then, it keeps you vibrant, healthy, and most of all, it gets you paid.

Marijuana Will Take Over the World


Source: Unsplash

Source: Unsplash

I feel like, marijuana every night has a conversation with Indian hemp (which is the same thing – you’ll see where I’m going with this) like Pinky and the Brain,

Indian hemp: what are we going to do tomorrow night Marijuana?

Marijuana: Same thing we do every night Indian hemp, try to take over the world!

Because the storm upon which this marijuana trend is currently gliding on is very strong and it is sweeping across the face of the globe like an unsettling debris.

Following the announcement of Canada legalizing the use of marijuana across the country, a few African countries have chosen to follow suit as Lesotho has become the second country and the first African nation to legalize the use of marijuana for medicinal purposes nationwide. South Africa, Malawi, and Zimbabwe are currently considering doing same.

Source: Unsplash

Source: Unsplash

Ghana is currently the number one African nation in terms of marijuana consumption as 21.5% of its population consumes the product daily – Marijuana is grown across the content from west to north to east and southern Africa and consumption doesn’t seem to be slowing down.

Should every other African country join talks to legalize the widely illegal plant in years to come? I can’t say for certain but I would like to hear what you TINK in the comment section below.

What’s Your Eating Plan?


Source: Unsplash

Source: Unsplash

Whether you know it or not, whether you accept it or not, everyone now has an eating plan. Gone are the days where people thought of healthy meals as only the platter sitting on the table – it has evolved into a lifestyle. Now a healthy lifestyle transcends the platter, to exercise, to healthy medical check-ups, to meal combinations, types, and ingredients. Interestingly, there are hardly any discrimination as to how the food is packed, whether in cans, sachets, or whatever as long as it is perceived to be fresh and certified to be healthy.

There are eating patterns such as gluten free meals, low carb meals, high protein meals, keto diet, vegan, and so on. These patterns are designed to achieve a certain goal – stay healthy, lose weight, prevent certain ailments and so on – food is the new medication to buy off of the shelf.

Source: Unsplash

Source: Unsplash

Apparently, consumers through their changing consumption patterns have begun to show that food is the first line of defence against sickness and the first indulgence when it comes to maintaining a healthy lifestyle.

There has been so much talk about the health conscious consumer trend and this right here is the reason. The eating pattern informs what they buy, where they buy, and how they buy.

So for businesses to win with todays’ consumers, they have to find the sweet spot in the consumers eating pattern and pitch a tent there. This way your audience will always yearn for your products and make you a part of their daily routine.

So You Think You Can Eat


Source: Unsplash

Source: Unsplash

I always jump for joy at the sound of food, truth be told, I don’t know anybody who doesn’t. One secret about me I don’t tell a lot people is my favorite meal. You could meet me tomorrow and ask what my favorite meal is and I’d say something you probably would be expecting but truth is, my favorite food is free food. That smile on your face shows that you agree with me and you love some free food once in a while. As long as it’s free, I’m eating. Although this article isn’t about me but it’s about food. There are a couple of trends being spotted in restaurants across Africa which stem from trends in growing eating patterns and here they are:

Green meal

Due to the growing health consciousness amongst the African consumer (everyone wants to live long), restaurants have adopted the art of serving whole meals. Ensuring that the food has some quantity of vegies and they are served in clean and well ventilated environment.

Personal experentia

The average African consumer is always thinking “Me first and others later”. This has compelled restaurants to device new means to cater for the customer individually and give him/her a personalized customer experience.

Source: Pexels

Source: Pexels

Game inclusiveness

All work and no play make Jack a dull boy, right? Imagine how bright Jack will become if you add gaming to his meals –enlightening. Restaurants don’t just want you to eat; they want you to fun as you do.

The connection point

The modern African consumer cooks less and eats out more due to tight schedules and meetings. Restaurants have developed means to connect with such consumers by developing platforms online and offline where they can other for their green meals and it will be delivered to their homes, offices or anywhere else.

Trend spotting, especially when it comes to food is a delicious experience.

Let me know if there’s any trend we left out by commenting in the box below.