Most Influential Personality in the World

THERE ARE CERTAIN PARAMETERS PEOPLE USE TO EVALUATE WHO THE MOST INFLUENTIAL PERSON IN THE WORLD SHOULD BE. WELL, THE MOST INFLUENTIAL PERSONALITY ISN’T A PERSON, IT’S A CHANNEL – SOCIAL MEDIA

Source: Unsplash

Source: Unsplash

My grandfather told me stories about how he used to communicate with my grandmother. He said he would have to travel miles and miles before he got to the nearest post office to send her a letter that’ll take 2 days to get to her as she lived in a different state. He would also have to wait another 2 days and cover the same distance just to receive her reply. I’m sure a lot of people were obviously faithful because you couldn’t do this with multiple relationships. Fast forward to today, sending messages to people in other countries are seamless and you can get your reply in real time while sitting in your chair and sipping vodka.

This technological advancement has given rise to people who are currently regarded as influencers as their works and personalities are largely accepted across continents and as a result have gotten younger generations to aspire to become like them for example, Wizkid, Burna boy, Mafikizolo, Nasty C, Sarkodie, Ramsey Noah, Dangote, and so on. This however is a huge feat the lot of us would love to attain but would never be able to as influential as the Social Media.

Source: Pexels

Source: Pexels

Powered by an incredible number of content and an endless reach across the globe, the influence of social media comes unrivaled. There are several reasons we came to this conclusion and they are:

Commands attention: when was the last time you didn’t visit social media? That you are reading this piece right now is proof that you are amongst approximately 7 billion of us who are currently spending a percentage of their time on social media. According to a Global Web Index 2018 survey, internet users in Africa are now spending an average of 3 hours and 10 minutes per day on social networking and messaging platforms – Twitter, Facebook, Instagram, WhatsApp, Pinterest, LinkedIn, Google+, etc. Anyone commanding that amount of time in terms of attention from you daily obviously got you listening.

Source: Digital Information World

Source: Digital Information World

Shapes minds and starts and ends movements: every influencer seeks to affect the habits and patterns of human beings. In my opinion, influencers are a living mind controlling device and this the social media gets very well. You cannot deny the fact that you currently have certain values and beliefs that were formed as a result of somethings you observed on social media. Movements like #metoo, #blacklivesmatter, #breakfastisimportant, and so on have affected lives and formed values.

Makes you spend: one reason brands sign on brand ambassadors is because they believe that such partnerships would make you buy in to their brand values and in turn make you channel your spending towards them. Social media does that seamlessly, in Africa, you get to pay heavily for data and yet make countless number of purchases online.

Source: Social Magnets

Source: Social Magnets

With the growing influence of social media there’s no telling what tomorrow would look like. We’ll probably all be living online because we would all crave for better, quicker, and easier ways of disseminating information.

Someone asked me why I referred to social media as a personality and I told him that it’s because social media is alive. One evidence that something is alive is growth and reproduction.

African Youth; a Ticking Time Bomb

THE YOUTH POPULATION IS STEADILY GROWING AT AN ALARMING RATE AND THIS MAY BE GOOD OR BAD EITHER WAY IT’S GOING TO BE EXPLOSIVE

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Let’s start this article with a brief stats released by Worldometer as of Monday, 4th of February 2019.

• The current population of Africa is 1,306,868,793, based on the latest United Nations estimates.

• Africa population is equivalent to 16.64% of the total world population.

• Africa ranks number 2 among regions of the world (roughly equivalent to "continents"), ordered by population.

• The population density in Africa is 45 per Km2 (115 people per mi2).

• The total land area is 29,648,481 Km2 (11,447,338 sq. miles)

• 41 % of the population is urban (541,028,160 people in 2019)

• The median age in Africa is 19.4 years.

As interesting as those stats are, that is still not what I want you to see; this right here is what I want to call your attention to – nearly 50% of the African population are youth and by 2050, Africa would have the largest youth population in the world. Great news right? Like they say “there’s strength in numbers” but when there isn’t enough pieces of pie to go around, then some people are prone to go savage.

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The fact that Africa is sitting on a goldmine of human resources makes it imperative for governments to implement policies that cater for this large population otherwise all that youthful energy would wreak havoc on the continent – no one wants that.

The enormity of potential for various sectors due to this large population is vast. For marketing, health, security, education, and so on, but when amenities aren’t seemingly catering for them and the economy continually gets tougher then this time bomb is going to explode in our faces.

The time to act is now.

Curating Culture

BRANDS ARE FIXING TO TAKE THE FRONT ROW IN CURATING CULTURE – TAKING THE MANTLE FROM ENTERTAINMENT IN CURATING POPCULTURE

Source: Unsplash

Source: Unsplash

2019 is a year that will herald the massive disruptions that will take place in years to come. The upswing of trends and disruptions, hashtags, and conversation seen in the previous year is just the beginning of things to come. With the increasing internet and mobile penetration in Africa and increasing interconnectedness amongst the healthy youthful population in Africa; we are set to see a cluster of trends; it is forecasted that by 2050 Africa will account for over 40% of the world’s youth population, plus, report has it that only 24% of the African youth population are connected and plans are underway to connect the remaining 76%. Imagine what could happen when this happens.

Source: Unsplash

Source: Unsplash

With these growing trends, businesses are tasked with the responsibility of battling the noise to come and as such they have chosen to no longer wait for popculture icons to create trends, rather they have chosen to take matters into their own hands. This way brands and businesses can effectively create their own niche and encourage loyalty amongst their customers.

This is surely going to be a jolly good ride to see brands falling over themselves to create the next big thing.

TINK will be here watching this very closely.

Tomorrow’s Africa

THE FUTURE THAT PROPELS US IS THE KNOWLEDGE THAT THE 21ST CENTURY IS THE AFRICAN CENTURY

Source: Unsplash

Source: Unsplash

Whether you believe the sub caption of this article or not, it’s actually the truth. Africa is now in a position where it is ready to take on the world and according to a speech rendered in Nigeria by one of its former president Olusegun Obasanjo. He highlighted that Nigeria should focus on something he called the 5 Ps to national growth and development.

1. Politics

It is popularly referred to as a dirty game in this part of the world but contrary to popular belief, it is the life wire of the economy. If Africa must work, governance must work optimally.

2. Population

Africa is fast becoming one of the most populous continents of the world and this definitely translates to a large workforce both mentally and physically. Population concerns must be adequately addressed as soon as possible.

Source: Unsplash

Source: Unsplash

3. Protection

Food security, National security, living security and so on are areas where Africa must strongly look into to enhance peace and prosperity around its borders.

4. Prosperity

The time for Africa to stop talking about poverty is now; she should learn to talk more about prosperity as we are a prosperous continent. Rich in mineral and human resources; equipped to take the world.

5. Partnership

No nation is an island, to make extensive progress we must learn to work together. We must lock fingers (hold each other’s hand) and walk the face of the sun together – just trying to be poetic.

Tomorrow’s Africa is one trend we are set to see in the coming years; wait for it.

Why are we talking about it now? Just so we will be able to say “we told you so”.