Data; the New Trend

THE QUEST TO ACQUIRE DATA AND OBTAIN INSIGHTS IS OVERWHELMING BUSINESSES TODAY

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Do you know why we believe that the early men were bent over, covered with fur, carried a huge club, couldn’t utter a single word of English; instead they mumbled sounds together in order to communicate and lived in caves (heck they were called cavemen)? It’s because some men came and sold us a bunch of data they dug up from the earth. They told us the data they dug up were light years old and it couldn’t have been done by any other creature, but by one who could have evolved to become today’s man. My point is, data makes you believe.

For marketers and business owners, when salesmen come to you with their grand pitch you tend to look out for that data (information) they have dug up from conducting a ton of research to inform whatever it is they came to sell to you. Data is the reason we believe a country is doing well or is plunging itself into recession, data is the reason your sales pitch will win over someone else’s, data is the lifeblood of any system.

Very recently, the Marketing Association of South Africa (Masa) and the Marketing Research Foundation (MRF) announced that Maps, the products and brands replacement survey for Amps, will officially start collecting consumer insights from July 2019.

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What does this mean?

AMPS is currently being used as the go-to resource tool for many media buying companies.

This dive into the collection of consumer insights would make it more relevant in today’s business world.

As everyone is adopting the design thinking strategy to future proof their businesses by ensuring consumer centricity, it is only logical that we have a number of intelligence gathering sources in the mix. Many companies have been doing it for years and the business world is extremely grateful, hopefully, MAPS would bring deeper and strategic information to planning.

Positive Vibes Only

AFRICA IS BEING FACED WITH CHALLENGING TIMES AND ELECTIONS IN MANY PARTS OF THE CONTINENT IS ONE OF THEM, THERE’S NO BETTER TIME TO BE OPTIMISTIC THAN NOW.

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This year 2019 is certainly a big year for all of in this rich African continent as we are faced with a very important obligation – elections. A host of African nations will be conducting elections; especially presidential. This great obligation charts the course for every nation across the globe and as such must be properly attended to.

Africa has been plagued with unpleasant situations over the years, such as, poverty, epidemics, food scarcity, recession, inflation, lowered literacy rate, population imbalance, corruption and so on. Even though the stories of corruption across Africa is no longer news as some others have seen the word as a synonym for the continent. Albeit, the time has come for each one of us to carry out our civil obligation and we must all come out in mass to cast our votes, not just for ourselves but for the future.

With all these happenings, there is no better time for optimism- positive vibes only.

Source: Ventures Africa

Source: Ventures Africa

List of African Countries Conduction Elections in 2019

• Nigerian general election, 2019 16 February 2019

• Senegalese presidential election, 2019 24 February 2019

• Guinea-Bissau general election, 2019 10 March 2019

• Malagasy general election, 2019 20 March 2019

• Algerian presidential election, 2019 April 2019

• Beninese parliamentary election, 2019 28 April 2019

• Malawian general election, 2019 21 May 2019

• Botswana general election, 2019 October 2019

• Mozambican general election, 2019 October 2019

• Tunisia:

o Tunisian parliamentary election, 2019 October 2019

o Tunisian presidential election, 2019 December 2019

• Namibian general election, 2019 November 2019

• Chadian parliamentary election, 2019

• Guinean legislative election, 2019

• Mauritanian presidential election, 2019

• Mauritian parliamentary election, 2019

• South African general election, 2019

Apparently, the future is now and it is totally your responsibility.

Remember Positive Vibes Only

Trends of The Future

2019 IS NOW UPON US AND HERE ARE A FEW TRENDS YOU ARE SURE TO SEE ACROSS THE CONTINENT

Source: Unsplash

Source: Unsplash

Before I begin this article I want to say a Happy New Year to all our faithful readers. We do what we do because we know that it’s useful to you, thank you for keeping us going. 2018 was definitely an amazing year but as it comes to a close it heralds the coming of an even more exciting year. Stick around while we walk through the year holding each other’s hand.

In this article we have put together 10 trends you are sure to see in 2019.

1. Female inclusion

2019 is surely going to see a huge influx of women into more and more facets of the African economy. The feminists have only just begun; more movements promoting women rights and inclusion are sure to take the airwaves.

2. Upped antae

What we saw in the entertainment industry in 2018 was a tip off the iceberg compared to what we are poised to see in 2019. Music and movies are going to take it up a notch with picture quality, story lines and everything else that contributes to putting out great work.

3. Worsened or Improved Traffic

We know the curse of developing countries (which nearly every country in Africa is) is terrible traffic; gridlocks here and there. In 2019, the governments are going to either take a deliberate action in getting rid of this problem or allow it plunge into utter chaos.

4. Technological advancements

In 2018 we saw the rise of artificial technology and financial technology; I can’t even to reveal to you the magnitude of things brewing in this sector. Guess I’d just let you see for yourself as they unfold.

5. Healthier dinning

In 2018 we saw the rise of the health conscious consumer. With that established, in 2019 we are set to see every consumer become genuinely health conscious and this definitely will sky rocket the sale of vegetables. So if you are into the veggie market, 2019 is going to be an explosive year for you.

6. Seriously fitfam

Beyond individual decisions to keep fit, organizations and schools are going to take this a little more seriously to cater for the physical and mental well-being of staff and students respectively.

7. Exploding marketing creativity

Creativity certainly tipped the scale in 2018 and 2019 is going to be much more explosive. Marketing communications will be a little more aggressive and creatives will be more exciting. Wait for it, you’ll see it in the malls, on the road, tv, radio, and everywhere else you go.

Source: Unsplash

Source: Unsplash

8. Battle for influencer marketing

2018 saw many millennials open a new stream of income known as influencer marketing. Using social media platforms, a couple of individuals have given brands and marketers the ability to immediately engage with consumers. 2019 is going to see a ton of battles to attain such status in Africa and also maintain the large influx of cash.

9. Sporty action

This one is certainly my favourite and I don’t have to tell you why. In 2019 we are going to have the African cup of Nations (AFCON) and the FIFA Women’s World Cup. Just so you know, South Africa qualified for the first time to this tournament; the Bayana Bayana are surely going to put up a fantastic show.

10. Increased middle class

No one wants to stay at a spot for too long; in 2019 we are going to see an increase in the middle class as many Africans are going to work tirelessly to improve their livelihood. This is good because we are sure to see new businesses spring up, which means more entrepreneurs, more employment, and income.

Well, there you have it, 2019 in focus.

If you TINK we missed out on any, kindly let us know in the comment section below and during the course of the year, if you spot a trend, kindly hit us up and we will publish it.

Have your best year yet!