The non-alcoholic alcohol

SAVANNA LAUNCHES THE FIRST NON-ALCOHOLIC CIDER IN SOUTH AFRICA IN A VIEW TO ANSWER THE QUESTIONS OF INCREASING CONSCIOUS CONSUMPTION

Talk about breaking rules, changing status quo, and altering norms. Savanna cider is blazing a new trail in the food and drinks department with this “alcohol-less alcohol” innovation, The Savanna Lemon – really, ever heard of a non-alcoholic cider? If you are still in doubt, kindly look up the meaning of cider in your dictionary. So whether you agree or query the innovation as not being a cider, that’s still up for debate, however Savanna is using the innovation to satisfy the taste buds of the more conscious consumer – the growing health conscious African consumer. This takes away the anxiety and paranoia that comes from looking for that drink that best fits your dietary plans yet leaves with that cider taste without alcohol.

We have seen more and more people take to fitfam, organic food consumption, and restrain themselves from consuming little or too much alcohol all in a view to stay healthy and lead a long and vibrant life. All this is good but Savanna is TINKing, that there are too many things in Africa to be worried about and what you drink shouldn’t be one of them.

Source: Bizcommunity

Source: Bizcommunity

To bring this innovation to life, Savanna launched Savanna Lemon with an integrated marketing campaign where it challenges consumers to break the rules. Because when you drink alcohol, you’re confined by rules – social rules, law-enforced rules, even rules that you give yourself. And let’s face it: rules are no fun. This campaign is brought to life in the new Savanna Non-Alcoholic Lemon advert, which showcases the most unlikely characters challenging the norms of where a non-alcoholic cider should be consumed – The Bizcommunity.

“We’re constantly looking for innovative ways to corrupt the apple and bring to life products and ideas consumers will love,” says Annette Grootboom, Global Brand Development Manager for Savanna, “The great thing about Savanna Non-Alcoholic Lemon is that it tastes like cider, which allows people to make a lot more choices – and break a lot more rules.”

So if you plan to have a good time and don’t want to feel those headaches that come from a hangover best grab a bottle of Savanna Lemon.

Selling the African Story

AFRICA FOR AFRICANS, TOLD BY AFRICANS, TO THE REST OF THE WORLD

Source: Pexels

Source: Pexels

Everyone loves a good story.

Whilst the global trend of story selling is very well underway, Africa will be selling the African story the African way, using every channel available. No one can tell our story better than us. Culture is important to us and we will not lose it to those who will choose to tell our stories for us.

“‘Africa Rising’, ‘Afrofuturism’, ‘Afro-optimism’, and the moniker, ‘emerging markets’ or worse, ‘third world’, are all terms that are in recent use to describe the current transformation of Africa in the eyes of the Western world, politically, economically, culturally, etc” – Bizcommunity.

I am glad that the world has begun to take notice of us and we are gradually changing the stories in their minds we incorporate culture into our ads.

Apparently, we tell the best stories.

Moving to the Movies

WE ARE YET TO SEE THE MOVIES 2019 PROMISED AND THE ANXIETY IS BUILDING.

Source: Unsplash

Source: Unsplash

So January just ended like 2 days ago and February is beaming its light of love upon each one of us. However, 2019 is yet to start as far as I am concerned because it is yet to deliver on its entertainment promises. If you are movie lover you would immediately get where this is going.

In 2018 there was quite a buzz around movies to look forward, now this is 2019 and the anxiety is up to my gut and it’s about to jump out of my throat and I speak not for myself alone but for the love of Africans as we are still basking in the euphoria of the block buster movie – Black Panther.

There are so many movies to see this year and soon Africans would be moving to the movies. We would literally carry our blankets and water bottles to the cinemas as soon as these movies hit the screens.

These are the movies I remember and i’m looking forward to; so feel free to add the movie you are waiting for in the comment section below.

  1. Spiderman - Far From Home

2. Lion King

3. Game of Thrones - Season 8

4. Avengers 4 - End Game

5. Glass

6. Dumbo

7. Men in Black 4

8. Fast and Furious: Hobbs and Shaw

9. Madeas Family Funeral

So are you with me on this one?