HAVE YOU EVER RUN ON ALGAE ESPECIALLY WHEN IT IS WET? AT THAT POINT, YOUR BALANCE IS AT RISK. ONE SMART FASHION BRAND, VIVOBAREFOOT HAS TAKEN THE BOLD STEP OF PRODUCING RUNNING SHOES USING ALGAE GATHERED FROM FRESHWATER SOURCES.
Over the past few years, the environmental experts have been screaming and warning us of the dangers of climate change and its effects which are obvious in our environment. The major solution to this problem is to embrace eco-friendliness in a bid to save the world. Since then, individuals and organisations have made efforts to reduce activities that kill the environment and have begun to help produce items that help reduce or recycle waste. Brands are now using what a few years ago would be termed as waste to make products that are durable. Vivobarefoot, in a bid to help save the world has launched a running shoe made by using algae gathered from freshwater sources.
The company's website reads thus;
This is a good step in the right direction because harmful Algal blooms pose eco-crisis threatening marine environments the all over the world. Chemical wastes –notably containing phosphorous and nitrates, often found in fertilizers – are seeping into waterways and creating conditions that trigger the uncontrollable growth of Algae. The Algae releases toxins harmful to humans and animals, as well as depleting oxygen in the water and blocking sunlight – vital components to a healthy marine ecosystem. This can lead to mass deaths of local wildlife (marine mammals, fish-stocks, birds) and the pollution of drinking water and the air we breathe. By removing the Algae from marine systems and replacing the ecologically harmful petro-based materials used for so many modern products, the world can be made a cleaner place.
This should serve as a lesson for brands to be futuristic in their thinking. Businesses should go beyond making profit. They should bring about innovative products that will save mankind. It has been observed that such brands win the loyalty of customers without so much effort.