The non-alcoholic alcohol

SAVANNA LAUNCHES THE FIRST NON-ALCOHOLIC CIDER IN SOUTH AFRICA IN A VIEW TO ANSWER THE QUESTIONS OF INCREASING CONSCIOUS CONSUMPTION

Talk about breaking rules, changing status quo, and altering norms. Savanna cider is blazing a new trail in the food and drinks department with this “alcohol-less alcohol” innovation, The Savanna Lemon – really, ever heard of a non-alcoholic cider? If you are still in doubt, kindly look up the meaning of cider in your dictionary. So whether you agree or query the innovation as not being a cider, that’s still up for debate, however Savanna is using the innovation to satisfy the taste buds of the more conscious consumer – the growing health conscious African consumer. This takes away the anxiety and paranoia that comes from looking for that drink that best fits your dietary plans yet leaves with that cider taste without alcohol.

We have seen more and more people take to fitfam, organic food consumption, and restrain themselves from consuming little or too much alcohol all in a view to stay healthy and lead a long and vibrant life. All this is good but Savanna is TINKing, that there are too many things in Africa to be worried about and what you drink shouldn’t be one of them.

Source: Bizcommunity

Source: Bizcommunity

To bring this innovation to life, Savanna launched Savanna Lemon with an integrated marketing campaign where it challenges consumers to break the rules. Because when you drink alcohol, you’re confined by rules – social rules, law-enforced rules, even rules that you give yourself. And let’s face it: rules are no fun. This campaign is brought to life in the new Savanna Non-Alcoholic Lemon advert, which showcases the most unlikely characters challenging the norms of where a non-alcoholic cider should be consumed – The Bizcommunity.

“We’re constantly looking for innovative ways to corrupt the apple and bring to life products and ideas consumers will love,” says Annette Grootboom, Global Brand Development Manager for Savanna, “The great thing about Savanna Non-Alcoholic Lemon is that it tastes like cider, which allows people to make a lot more choices – and break a lot more rules.”

So if you plan to have a good time and don’t want to feel those headaches that come from a hangover best grab a bottle of Savanna Lemon.

Christmas Fever

THE TRENDS WE SEE DURING CHRISTMAS SEASON

Source: Pexels

Source: Pexels

It’s holiday, it’s yuletide, it’s Christmas and there’s a number of trends to spot. This definitely is a fun article for all of us because we undoubtedly love this season, and here are the trends that make it so?

Gifts

We saw gifts/presents exchange hands all across the continent. Africans love to give and be given, nothing really brings as much joy as the thought that a brother is thinking about you enough to give you something nice. Christmas gives us all an opportunity to share something with one another.

Chicken and lots of food

My condolences to all those beautiful birds who had to pass on to make Christmas day a beauty, as it was nothing short of a feast.

Smiles

Happiness is an emotion that exudes from within and Christmas was all smiles, the joy the gathering and family and friends bring.

Friends and families

What is Christmas without this lot? I think that that’s the reason for the season; a time with friends and family. Share the hugs, the fun, the memory, the feast and the gifts.

Source: Pexels

Source: Pexels

We are sure to see these trends again next year but until then, do have a merry Christmas and a prosperous new year.

MOVING ON FROM FOOD DELIVERIES.

IS COLLECTIVE DELIVERY THE WAY TO THE CONSUMERS' HEART?

Those who are avid users of instagram, would know about this viral meme “if I could get back all the money I’ve spent on food”. Truth is, a lot of money is being spent not just on the food but on the delivery service.

Case study

PLATFORM CREATED BY GREEN SUMMIT

PLATFORM CREATED BY GREEN SUMMIT

 Virtual eateries have been created by a company called the Green Summit Group; they operate several food-delivery services out of central commissaries in midtown Manhattan, Brooklyn, and Chicago. In New York alone, Green Summit's brands offer all sorts of cuisine "concepts," including meatballs, salad/sandwich/juice, and burgers/grilled cheese.

TODD MILLMAN AND PETER SCHATZBERG, CO-OWNERS OF GREEN SUMMIT

TODD MILLMAN AND PETER SCHATZBERG, CO-OWNERS OF GREEN SUMMIT

While Green Summit brand can decide to set up its own e-commerce websites and avoid the third-party fees, delivery services such as Seamless, Eat24, UberEats, and Doordash effectively serve as gatekeepers for any urban restaurant hoping to build a delivery business in 2017; not having an actual storefront means Green Summit can switch menus rapidly.

GOOD UNCLE APPLICATION

GOOD UNCLE APPLICATION

Good Uncle is also a virtual eatery platform, a New York-based startup which is currently test-marketing at Syracuse University in upstate New York. The company sets up agreements with established restaurants with limited or no delivery service in Syracuse to license their recipes and then recreate them in the Good Uncle commissary. Users, who are predominantly college students and the current target market then order meals through the Good Uncle app or through GrubHub and pick them up from one of several stops along a predetermined campus delivery route.

MOBILE FOOD DELIVERY SERVICE

MOBILE FOOD DELIVERY SERVICE

The company recently raised $2.2 million; founder Wiley Cirelli is an early stage Seamless employee who later founded SinglePlatform before selling it for $100 million in 2012. Cirelli says Good Uncle’s cooks use the exact same ingredients as the restaurants they license menu items from and train with those outlets' own cooks so dishes can be replicated as precisely as possible. Good Uncle sells these meals at student-friendly prices that range from $7 to $16 per item. And because customers pick up their food at a central pickup point, they pay no delivery fee.

The Future of Food Delivery

Asides and beyond innovations related to diversifying and structuring food delivery services, more consumer based plans and methods of operation should be imbibed; a monthly if you like or could be quarterly, annually analysis on consumer behaviour should be run and the results deduced should be the fuel of the next phase of activities. 

Some of the Exciting Moments You Missed at TINK's Open Day

IN CASE YOU MISSED TINK AFRICA'S OPEN DAY, WE HAVE GRACIOUSLY CURATED EVERY MOMENT JUST FOR YOUR EYES ONLY. DIG IN!

TINK Africa, a Trends + Intelligence networking platform, focusing on Consumer Insights and Business in Africa celebrated her second year anniversary on the 28th of January, 2017 at the TINK Africa office space, now popularly known as the TINK Space.

Guests at the TINK Africa Open Day

Guests at the TINK Africa Open Day

The event featured more than just chat sessions, there were chops, drinks and cool African music. All the cool cats of Lagos were gathered at the space, adhering to the rather intriguing Afrocentric dress code.

In attendance was a variety of people ranging from entrepreneurs to business executives to bloggers, creative professionals, marketing executives and lots more.

Networking at the TINK Space

Networking at the TINK Space

Visitors got the opportunity to network  as well as with the TINK Africa team. Visitors were granted access to an exciting tour through the TINK Space.

TINK Africa Team (Lady Soliders) // [Left to Right] Mercy Frank, MJ, Iju and Meme

TINK Africa Team (Lady Soliders) // [Left to Right] Mercy Frank, MJ, Iju and Meme

After the tour, one of the visitors, Iyamu Osaze, a Web Developer and Tech Enthusiast confessed 

This is everything I have been looking for, a space to work, play and network. I love the general Africanness around the house. TINK Africa is the future of work, play and creativity

TINK Africa launched new services in addition her previous packages - Introducing the TINK Africa Common Labs which features: Accelerator Hubs, Co-working & virtual offices // The bschool, an unconventional learning system for creative and marketing professional offering four courses on Strategy, Media and Digital, Consumer Intelligence & Future of Advertising and the recruitment of a new breed of trend spotters tagged “TINK SPOTTERS"

Here is a quick photo story of our favourite moments from the TINK Africa Open Day Event [Scroll through the Gallery Below]