You’ve Got Your Own Chauffeur

WITH THE INCLUSION OF DOOH TO THE MARKETING MIX, ADS WILL FOLLOW YOU EVERYWHERE YOU GO

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The OOH space in Africa has largely been a source of concern for both agency and clients over the years owing to the fact that they have been puzzled with finding ways to track the efficiency of OOH – we want to know when the TA is being reached, how many has been reached, which board had the most eyeballs, what to keep doing, what to quit doing, and more. Although there has never been doubts about the effectiveness of OOH on delivering ROI but everyone just needs to see the numbers at some point. This concern therefore gave birth to DOOH – Digital Out Of Home advertising. With this innovation tracking the metrics isn’t just possible but easy.

OOH in Nigeria has come a long way since the days of traders painting rocks and walls on routes leading to trade centers. These days, we see about 11,443 standing billboard structures in the country, with 4% of our sites as Digital Out of Home (DOOH).

This reflects a whopping growth of over 600% in DOOH penetration in the last decade, commanding about 50% of the total Nigerian OOH media spend. Lagos, the nation’s nerve commercial center, boasts more than 60% of Nigeria’s entire spend in OOH (Dentsu aegis).

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The growth of DOOH in the country can be attributed to:

The need to measure growth: as stated before, agencies and clients needed to find a more effective way of measuring KPIs that are OOH specific. Since the traditional OOH boards wasn’t delivering this necessary report it was only a matter of time for digital to take over that space.

Urbanization: Nigeria in the last decade has seen what we currently describe as a technological boom. As result there’s been an upscale of the number of shopping malls, leisure parks, and more. These provide more consumer touch points which amplifies the reach of the digital out of home ads.

They are more interactive: the purpose of advertising is to get the consumer to interact with the brand, also note that the media consumption pattern of Nigerians have evolved as they are drawn to rich communication materials. As a result, the DOOH platforms provides a more intriguing and interactive mode of communicating to the desired TA. It is captivating and compelling.

With the inclusion of DOOH in marketing mix, the ads you may only see while on your phone, laptop, or other devices will be waiting for you outside your home. You won’t miss anything.

In the end, innovation is the lifeblood of business.

Tech Has Come For Your Wrist

IT’S NO LONGER ENOUGH TO JUST WEAR A WRISTWATCH YOU HAVE TO BE WEARING A SMART WATCH NOW

Source: Lexington Broadcast Services Company / Via youtube.com

Source: Lexington Broadcast Services Company / Via youtube.com

I am of the opinion that the amazing tech innovations of tomorrow are products of the thoughts of wild thinkers of yesterday. We have seen tech take every facet of life, heck it is nearly impossible to live through a day without having some level of interaction with one gadget or the other. Now, tech has come for our wrists and like everything else, we would gladly give.

Do you remember Penny from the 80’s blockbuster cartoon Inspector Gadget? The cartoon was really big at the time as it seemed impossible for one person to be so resourceful, Penny’s watch made her so.

She could make video calls, send texts, shoot laser beams, detect radioactivity, pull down doors, and so on – only 80’s children may be able to relate. My point is, her watch could do more than tell time. This is what the big tech companies like Apple and Samsung have brought into today’s world. Being stereotyped has never really been fun, everything should be able to do more. I mean, there are cars that do more than take you from place to place; they literally give you an experience – look out world, thanks to Tesla we are beginning to see the age of driverless cars (as seen in Sylvester Stalone and Wesley Snipes’ Demolition Man) take center stage, we will begin to look forward to the age of the flying cars (as seen in Back to the Future and Star Wars).

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I am an ultra-mega fan of wristwatches, therefore this type of innovation excites me. Although this is a growing trend globally, it is becoming really huge in Africa especially Nigeria and it’s speedily becoming a culture. You and I know that sometimes it’s difficult to ignore certain calls and messages because your phone is almost always in your hand, now you could just take a glance at your wrist and choose whether or not to take a call, or even seamlessly reply a text. You could record voice, calculate, go through social media, connect to other devices like your phone, car, speakers and so much more all on your wrist – tell me about technology that excites.

I bet that when you were younger you always wanted to play spy maybe James Bond, well you may be older now but here’s your chance.

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So what does this mean? Why are we even paying attention to this?

First of all, we are TINK Africa, Africa’s trend spotting pop culture academy, we, therefore, spot the trends and make it easier for you to take advantage of them. Next, it provides a wealth of opportunities for brands and businesses to deploy more personalized digital strategies to effectively target their desired audience.

The smartwatch culture is gaining the wrists because people want an experience tailor-made for them and that’s something the smartwatch delivers effectively. Back in the day, we were all comfortable just having phones until they started becoming smart, now it’s no longer enough to have a wristwatch, question is, what can your wristwatch do? Is it smart?

Smart City

MOBILE AND TECH PENETRATION IN AFRICA IS GROWING AT AN ASTRONOMICAL RATE AS A RESULT, AFRICA IS GRADUALLY TURNING INTO A SMART CITY

Source: Unsplash

Source: Unsplash

Name one country in the world, whether in Africa or someplace else that has experienced any form of economical advancements that it did not thrive under the aegis of technology, and we will delete this piece. Over the years there has been several talks about how the world is becoming a global village – news flash; this has already happened, as people are as close as a click of button. Now that this has been achieved, the quest for Africa to become a smart city is very well in view.

Source: Unsplash

Source: Unsplash

In our previous article we mentioned how that the adoption of technology is one of Africa’s superpowers; this my friend is the real deal. Everything is going smart, from homes, to cars, to appliances, offices, even signage. The penetration of mobile devices and internet is the life wire of this direction.

Africa will not be left out of the technological wave sweeping across the face of the universe and smart business who are agile enough to take advantage of this trend will win.