PEOPLE TEND TO NEGLECT THE NEED FOR PERSONAL BRANDING – WRONG MOVE. AS THE WORLD CONTINUALLY GETS SMALLER AND EVERYONE IS SEEMINGLY PUTTING OUT CONTENT, THE NEED FOR PERSONAL BRANDING BECOMES IMPERATIVE.
What is personal branding?
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes – influencer’s hub.
In a nutshell, your personal branding is your identity. It is the features that exude and represents your personality. It may be in the form of colors, style of dressing, food, how you walk, choice of words, tone of voice – it is basically everything that defines you.
Why is personal branding important?
It this electronic concrete jungle in which we live in today, man is king and content is the kingmaker. Therefore, whatever content you put out must exude your personality otherwise you risk the danger of identity crisis, your audience doesn’t know who you are and worst case scenario is that you don’t know who you are.
Personal branding isn’t about living fake lives and making people believe what you are not, in fact, it is about being the best version of you and putting it out for those who care to indulge. Personal branding helps you stand out – there are over 7 billion people in the world today, trust me you don’t want to just be among the number. Don’t you want to be the modern day Achilles? So that your tale might be told for a thousand years.
Note: Personal branding requires, effort, and dedication. Like Achilles, it took him time to train, efforts in many battles, and a dedication to succeed.
How to achieve a good personal brand in today’s modern stage?
1: Know who you are
You need to know who you are, what you love, the things you really believe, your principles, these form your character and your character translates into your brand.
2: Create your own space
You need a place from which you can interact with people as well as showcase yourself. This could be social media accounts such as YouTube, Facebook or Instagram, and a personal website.
3: Always put your best foot forward
Showcase your strengths, your unique selling proposition. Like Achilles, he never focused on his heel but his ability to win battles (skill with the sword and ability to lead).
4: Become a Subject Matter Expert (go-to-guy)
Once you know what makes you different and what your strengths are, develop it (learn as much as you can on whatever your strengths are) so that when people need someone for that reason, they’ll think of you.
6: Be consistent
Two things I’d like you to note that has already been said in this article are; remember it takes time, effort, and DEDICATION to build a personal brand – you must be willing to commit to what you are building, and remember content is the kingmaker but consistency makes the kingmaker.
Why personal branding?
The purpose of personal branding isn’t to just sell yourself or a product but to give a perception of yourself. This way you gain automatic acceptability when you walk into places that people there are familiar with your brand. It opens more opportunities to you and makes you walk under a different kind of spotlight from the other 7 billion people in the world.