Insta Millionaire

INSTAGRAM IS CURRENTLY TURNING PEOPLE INTO MILLIONAIRES AND DELIVERING ROI

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In the wake of smart phones, increased internet penetration, urbanization, gist, gossips and juicy scandals, social media has grown in leaps and bounds throughout Africa. Only one who is living under a rock or dangling somewhere on the edge of the planet isn’t on social media. My aunt just gave birth a few weeks ago and her cute baby already has a social media account – Instagram particularly – and I’m certain that before she turns 14 she would probably have at least 14,000 followers on Instagram – don’t you dare laugh.

Due to the drivers highlighted in the opening paragraph and more, social media, especially Instagram which has become a force to reckon with as many people are being turned into Insta millionaire or Insta celebrities if you like. Its highly visual interface and easy interactive features helps its affinity.

Also, the always on trend hugely observed among millennials and Generation Z is fueling online communities as people want to stay informed and follow everything these Insta sensations are doing on a daily basis.

This provides a great opportunity especially for brands and marketers as it makes reaching the desired TA easier – birth of online influencer marketing.

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Instagram communities have become highly interactive which is speedily making it the go to place for information about brands and people.

In fact, this is the time that businesses need to capitalize on brand expansion and business growth – and social media platforms. 

Instagram currently has over 2 million advertisers worldwide sharing contents on their stories and feeds to drive business results. 60% of people say they discover new products on Instagram. over the last few years, Instagram has grown so much, and today is influencing consumer behavior. With over 25 million business profiles that currently exist on the platform worldwide this leaves no doubt that it is delivering ROI to businesses - Bizcommunity.

I am of the opinion that everyone is a marketer as we are all selling something. This therefore means that we can no longer ignore Instagram as a major driver for sales and consumer connections.

The Concept of responsible Advertising in Climate Change

THE WORLD IS HEATING UP AND NO ONE SEEMS TO BE TALKING ABOUT IT

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Advertising is beyond selling a product; it transcends connecting with the consumer; it is the ability to transform culture, effect a desired change, and compel people to take action. It is a no brainer to know that climate change is an important conversation in many parts of the world. The conversation, however, is seemingly silent in many parts of Africa, we be acting like it don’t concern us, truth is, as long as the continent remains afloat on the surface of the globe, it does. Otherwise, we all should build our own spaceship and move to Krypton, probably become Super Africans.

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This therefore makes it imperative for advertising agencies to champion the course by inducing and leading the conversation in Africa. Glaciers are melting, the earth crust is heating up, the ozone layer is depleting, and no one seems to be talking. I feel like even though we currently aren’t experiencing the harsh effects of climate change such as erratic thunder storms, heat waves, tsunamis and so on, Africa will still be dealt a huge a blow as we always get the worst end of the spoon.

Environmental economist Pavan Sukhdev in his book Corporation 2020 makes a compelling case for “responsible advertising”: a traffic-light system that highlights how long a product will last, where its materials come from and whether it can be recycled. Such an approach enables consumers to easily make purchasing decisions based on a brand’s ethical creds, meaning market forces would push advertisers into cleaning up their supply chains and operations. That would create much more impact than using marketing to merely start or support a debate - Bizcommunity.

Slide into my DM on Twitter

HAVE YOU EVER WANTED TO SEND A DIRECT MESSAGE TO SOMEONE ONE WHO YOU DON'T FOLLOW TWITTER BUT IS UNABLE TO? WELL, YOU DO NOT NEED TO ANNOYINGLY FOLLOW THAT PERSON ANYMORE BECAUSE TWITTER HAS MADE IT POSSIBLE FOR ITS USERS TO SLIDE INTO DMS WITHOUT FOLLOWING FIRST.

Twitter has released a formal announcement via their handle that users can now send direct messages to other users without having to follow them first. All that is needed is an accepted request.

In their support article, they explained the whole concept behind the direct messaging on twitter's platform.

To review Direct Message requests
If you have the Receive messages from anyone setting enabled, incoming messages from people you don’t follow will appear as Requests in the Messages tab. New group conversations that you’re added to by people you don’t follow will also appear in Requests. Entering the conversation, you will be asked to either Delete or Accept the message. Accepting the message will allow you to engage with the person, and will move the message to your inbox. Please note that they will not know you have seen the message until you have accepted their request.

Deleting the message will remove it from your inbox. Note: Deleting a message will not prevent that account from sending you messages in the future. You will always have the option to block the account or report the conversation. Blocked accounts cannot send you messages unless you unblock them.

Accepting the message will allow you to engage with the person. All media will be hidden prior to accepting the message.

To disable Direct Message read receipt
Direct Messages feature read receipts so you know when people have seen your messages. When someone sends you a Direct Message and your Show read receipts setting is enabled, everyone in the conversation will know when you’ve seen it. This setting is enabled by default but you can turn it off (or back on) through your settings at any time. If you turn off the Show read receipts setting, you will not be able to see read receipts from other people.

Read receipts are only viewable on the Twitter for iOS and Android apps, and twitter.com. Please note, however, that read receipts will also be sent when you view Direct Messages on mobile web.
— https://twitter.com/Twitter/status/869608493548011520

This is a good step in the right direction because people can now reach organisations and persons of interest with Direct Messaging without having to follow them first. Smart business can also use this as a rare privilege of reaching a target audience with messages about their product or services. The downside, however, is that with the free-of-cost nature of social media, many businesses will begin to send unsolicited cum incessant direct messages to users in an uncontrollable manner. There can only be hope that a control measure will be put in place.

So, go ahead and slide into that DM.