The Return of A Fully Clothed Woman

WOMEN FROM DIFFERENT CULTURES ARE EMBRACING MODEST DRESSING. COULD THIS BE A GLOBAL MOVEMENT ON THE RISE?

There's a new wave of feminism which proves to show that an empowered woman is no longer subject to specific definitions nor must she live by a specific set of preset values. These days, avenues are popping up which allow women to create and express their own definition. Fashion is one of them.

This trend dubbed 'The Modest Movement' is now gaining steam and different fashion brands are keying into this rising market segment by launching bespoke modest fashion collection. They are forced to think strategically about how to appeal to observant women with numerous religious and cultural backgrounds or women who want to dress elegant in pieces that are elegant and not too exposing.

There's no doubt that this began from the Arab nations were women wear hijabs and dresses with high necklines and low hemlines and also from Asian countries. This is a growing market and the growing chorus of voices demanding more choices can't be ignored. 

This month, supermodel Gigi Hadid features on the cover of the newly launched Vogue Arabia in a diamond encrusted hijab. This brought mixed reactions.

Of the brands that are providing solution to modestly dressed women, we have Ghizlan Guenez, Founder and CEO, The Modist, a new e-commerce venture that caters to the modest fashion market. 

COURTESY HARPERS BAZAAR ARABIA

COURTESY HARPERS BAZAAR ARABIA

According to Guenez

"Our woman might be a banker who wants a power suit or the piece that will take her from morning to evening, that's elegant and not too exposing. She might also be a mother attending her daughter's wedding, or a university student in Dubai who's trendy, but dressed modestly for cultural reasons. The women I grew up with are modern and fashionable, but happen to dress this way. My mother, my cousins... they'd have to go from one store to another looking for pieces that could work for them. I realised there had to be a solution.It was after witnessing the frustration of women around her first hand that Guenez first conceived The Modist."

The team behind the modist

The team behind the modist

Halima Aden 2nd row, contested for Miss Minessota in her modest dress and hijab. She has now won different modeling contract.

ADELE WEARS MODEST

ADELE WEARS MODEST

Fashion brands in Africa can take advantage of this as this continent is as a huge market. The smart ones can leverage on this trend to export African fashion to developed nations.

How Social Media Can Help Your Business

SOCIAL MEDIA HELPING CUT TO COST OF BUSINESS ADVERTISING AND MARKETING WHILE SIMULTANEOUSLY INCREASING CONSUMER BASE.

The Millennials who pretty much rule major facets of the world spend a lot of time on social media according to Mediakix, and there are statistics to support that statement; here are over a billion people using Facebook, over 700 million that use Twitter and over 100 million that use Instagram.

Source:    Mediakix.com

Source: Mediakix.com

If you are not yet in the know, social media has slowly become the backbone of many successful business today. To mention just one reason, the cost of marketing that will be incurred in trying to advertise a good would not be necessary with a large following/customer base on Instagram and just a single post or a number of posts if necessary. Truth also is, social media reaches way more people than any marketing team possibly can; and it takes little to no effort and time, right in the comfort of your home or in the walls of your office. How can Social media help you sell your products, you ask?

1. Customer Insight: 

First off all, before your business should have been established and registered; your consumer base must have been sorted out and decided. Next step is to choose a social media platform that would be relevant to selected consumer base. For example, if you own a pop culture brand that makes t-shirts and caps, except you are gifting you mom and dad, parents are not a good consumer base choice; so your target consumers should be youths and probably teenagers, so you are looking primarily at Instagram and YouTube. 

Analytics can be launched to find out more about your customers, Where do they live?, What do they do? What are their interests? This way you can constantly developing more products and improving your needs to suit their interests and gain more like minded consumers.

2. Content Creation:

Creating content which by the way should be largely original than copied, is a very important part of a business; and it often should be based on customer insight; no need selling computer software packages to a practicing medical doctor. Also create content relevant to their needs and immediate environment; and be sure to let it be engaging as to ensure responses and conversations.

3. Advertising/Marketing:

"Everything Is Packaging" As much as you want to create original content, sell your company and what you do in every piece or post made, in other words create sellable content, allow your post do all the talking for you, so even if you need to have a conversation with your customer it'll be to ask for price and delivery time.  

4. Networking

Regularly create content that help raise brand awareness and aid networking, which in turn helps you reach endless number of people interested in your brand. Networking is key for growth, so your aim should be relating to similar brands ( that are ahead of you but not necessarily) and putting heads together to accelerate each others development.

Social Media Week, Lagos kicked off today and is presenting masterclasses. lectures, seminars and open discussions around Social Media and its impact in today's Africa and Nigeria. See you guys there. 

 

Social Media Week: A gathering of all things Digital

TINK AFRICA IS POISED TO GIVE YOU TRENDS UPDATE FROM THE SOCIAL MEDIA WEEK EVENT BEGINING MONDAY FEBRUARY 27, 2017.

THEME OF SOCIAL MEDIA WEEK 2017

Starting from a few hours to the end of February three letters of the alphabet will be on the lips of thousands of Nigerians even Africans - #SMW and the event has proved to be worth the talk.

Social Media Week (SMW) Lagos produced by AFRIKA21 and Dragon Africa returns to Nigeria celebrating their 5th year anniversary hosting the weeklong global event in Africa. Taking place in Lagos from February 27 – March 3rd, 2017, this year’s event is sponsored by several international and African organizations including Facebook, the Dangote Group, Samsung Electronics West Africa, MainOne, General Electric, and Nestle/Nescafe.

Under the global theme of “Language and The Machine” and hosted simultaneously in

3 international cities including NYC and Hamburg, SMW Lagos has evolved the global theme into "The [new] Language of Technology: The Future of Communication in Africa”. Under this theme, SMW Lagos will explore how technology is creating a “new language” and way of communicating in Africa and what this means for the future of communication across the Continent.

Lagos is the first African city to host the annual event, and remains the only African city to host the weeklong global conference. To date, over 60,000 people have participated in SMW Lagos with the 2016 event owning a social reach of 810 million. This year SMW Lagos anticipates over 15,000 attendees across the week.

Over the years SMW Lagos has proven to be useful in the sense that every session holds with the aim of improving digitalization in every sphere of the nation. Africans come together to help improve their lives by making use of the tool of the future - technology. Facilitators from the country and beyond will come teach individuals, businesses, and brands on how to improve their endeavor and in fact the continent through the use of technology-driven innovation. Individuals like Chris Cox, Chief Product Officer for Facebook will make his debut trip to Nigeria and he will deliver the keynote presentation for the SMW Lagos focusing on The Future of Media. You sure don't want to miss this. 

A SOCIAL MEDIA WEEK 2017 SESSION

A SOCIAL MEDIA WEEK 2017 SESSION

ANOTHER SESSIONS ON SOCIAL MEDIA WEEK 2017

ANOTHER SESSIONS ON SOCIAL MEDIA WEEK 2017

ONE OF THE SESSIONS ON SOCIAL MEDIA WEEK 2017

Should you miss some key sessions or be unable to attend the event, don't worry TINK Africa has got you covered. During the one-week event, updates on trends and happenings and interviews will be delivered right on this platform and cascaded through all our social media handles.

  

How Mobile Friendly Businesses Are Taking Center Stage

THE RISE OF RESPONSIVE THEMES AND CONTENT PLATFORMS THAT ENABLE USER FRIENDLY ENGAGEMENTS

Only a few number of businesses took on the responsibility of making their platforms mobile friendly, by applying responsive themes; and a reliable payment gateway, payU was created for online shopping; while 91% of businesses still have not optimized their platforms for their consumers. Consumer insight is a core part of every business development and strategy.

A new report released by BaseKit has shown that a surprising 91% of small business’ websites are not optimized for mobile use. The report took a poll of small and medium sized businesses and questioned them about a variety of technology related topics, including functionality of their website and more. While a great deal of small businesses do have an online presence, and do use technology and the internet to advertise and market their businesses, most of them are not prepared for the recent surge in mobile use.

Test your websites friendliness  here

Test your websites friendliness here

510 Small Businesses were surveyed, and of them, only 9% said that they had mobile optimized websites that were accessible to smart phone users. Only about 2/3 of those surveyed said that they managed and updated their own websites, and only 2/3 of those polled used social media to help with online marketing and interaction with customers.

Millenials are known to take the easy way out of everything, that includes snubbing the old fashioned way of accessing the internet through laptops, phones and tablets are used by well over 45% of internet users to access platforms and if your themes aren’t responsive with proper options, outlays and aesthetic content and ease of use as a laptop offers, chances are your website would seldom be visited.

Especially if you are a small business, mobile friendly platforms should be a priority for you! According to google, here are over 10 reasons why you should opt for a mobile friendly platform:

72% of consumers want mobile-friendly sites

– Consumers actually lose interest in the sites that were not compatible with their mobile devices. (Sunrise Advertising)  Businesses should be listening to consumers: where there is demand, there is opportunity to succeed. It’s clear that the demand is for mobile sites!

– Alan Hall from Forbes writes how “Listening to Customers Yields Success.” It’s a great read that illustrates the importance for small businesses to learn to actively listen to what consumers are saying.  As Hall says, “all great and successful company leaders have a clear understanding of their customers” and in this case it’s clear that businesses must understand customers want mobile sites.

67% of consumers are willing to buy a product or use a service on a mobile-friendly site (Google Research)

– Small businesses are likely to have an advantage at making sales online if their site is mobile friendly.

– As indicated by the stat, consumers are more active than ever online shopping. Businesses must make sure their site is attractive to a buyer to enhance conversion opportunities. 

 

Five to seven seconds is all you have to convince a user that they are on the right page with relevant results to their search (Baymard Institute)

– Consumers lose interest very fast, and most people are impatient. If a website isn’t mobile friendly, it can takes seconds for a consumer to lose interest and stop navigating a cluttered, incompatible mobile website. I know I hate trying to navigate buttons meant for a mouse with my fingers. It’s clunky and makes for a poor user experience.

US adults spend an average of two hours and fifty-one minutes a day using mobile devices (eMarketer)

– People are already on their phones, so small businesses should be there too! Mobile devices and smartphones are now an essential part of people’s everyday lives.

There is a 21% decrease in non-mobile friendly URLs on the first three pages of search results (BrightEdge)

– What’s the saying? If you aren’t on the first (3) page(s) of Google you don’t exist. Consumers don’t spend a whole lot of time navigating through secondary results on Google. Businesses need to make it easy for consumers to find them. People might like a hunt in their romantic lives, but definitely not on their online search.

– Most people find what they are looking for in the first few results. If a small business isn’t on the first few pages of Google, they might not ever be found. Optimizing a website to be mobile friendly allows for a better SEO ranking and a higher chance of consumers finding a business.

Did you know? The first organic search position is the sweetest, getting 1/3 of all clicks. Second position gets half as many clicks. Traffic drops off significantly when looking at results on further pages (WSIOnlineWorld).

 

Mobile friendly sites have gotten 32% more organic mobile traffic than non-mobile friendly websites since mobilegeddon. (CoolMaterial)

– It’s very obvious: people want to view mobile friendly websites. Businesses will generate more traffic to their website if it’s mobile friendly, and traffic is what every business wants, right?

– “Organic traffic” is traffic to your website as a result of unpaid search results. People visiting a site for this reason are often far more valuable than any other type of visitor because they are proactively searching for a product or service. This means their purchase intent is far higher. 

94% of smartphone owners look for local information on their phone (Televox)

– Because searchers are looking for this information on the go, their purchase intent is far higher than people searching on a desktop.

89% of participants admitted to searching for a local business on their smartphone once a week or more, with 58% searching at least daily.  (Mediative Spotlight on Local Mobile Consumer Search Behaviour)

– Again, these users have high purchase intent and are of great value to local businesses. Consider yourself: when are you most likely to make a search on your mobile? Likely when you’re already out and looking for a restaurant, dentist, store or whatever you may be in “need” of at that moment.

Consumers are spending 15+ hours/week researching on their smartphones(Google)

– Consumers are constantly looking for small business, and those businesses must make sure they are at the top of the list! People are constantly on their phones, which is why it is essential for businesses to be there too. Be where customers are rather than expecting them to come to you.

There are over 6.8 billion people who use mobile phones–that’s roughly 87% of the world’s population (Wikipedia)

– So if it’s not obvious by now, nearly everyone has a phone, and numbers pique in North America. We see through the previous statistics that more and more people are using their phones to get in contact with businesses.

– Did You Know? The United Arab Emirates has over two mobile phones in use per person! Check out the link above to see how many mobile phones are in use throughout different countries in the world.

The above reasons should have given you a quick reorientation; and according to quickbooks here is how to make your business mobile friendly:

A PLATFORM WITH RESPONSIVE THEMES ACROSS ALL DEVICES

A PLATFORM WITH RESPONSIVE THEMES ACROSS ALL DEVICES

 

The world is generally on a fast lane and developments are occurring simultaneously; so also people have less time to spend on a lot of things, so as a producer of a good or service, you have to give them a platform worth expending data, time and eventually money in. Be consumerscentric, do an analysis if you have to and always incorporate current consumer behavior into your business